It is no surprise that there are tons of people who feel as though they can sell their home on their own and they don't need a professional Realtor. Sure there are some people who have been able to do it. My question is, if when using a Realtor there are things that pop up, how much more will things pop up that a FSBO won't have a clue how to handle?
Years ago when I was in the moving business I would stop by FSBO's and talk with them about the pros and cons of moving their own furniture. Most of them had no clue that having a moving company move their furniture had so many great benefits and the cost in a lot of cases was far lower than they estimated. My point is FSBO's need help but we have to have a way to offer it to them without them feeling as though we're looking to take advantage of them.
Today as I am in the business of offering legal plans, I approach FSBO's with a simple question. All I ask them is, "how will you handle the legalities of selling your home?" Many of them just think they can get all the info they need by talking to Realtors or relying on what they observed from a previous Real Estate transaction. I ask them, "do you have an attorney review offers you receive?" These are just a couple of vital things that I bring to the attention of FSBO's.
Something great about the people who really pay attention is that they ask questions that allow me to help them obtain the legal consultation they need and save paying between $150 - $400 per hour Think about it. Wouldn't it be a good thing to offer a FSBO the help they need to show them you really are there to help them. They may or may not list with you but them might consider paying you a commission if you bring them a buyer. All this might be a consideration just because you chose to help them do what they believed was the right thing to do (sell their own home).
Can you find a way to help a FSBO that will let them know you want to genuinely want to help them without them leaving them the impression that you're trying to trick them to list with you? Believe it or not, people remember how they are treated. If we treat people with dignity and respect their plans they will remember us in a favorable way. Our goodness just might end up helping us get a referral or two just for helping a FSBO in a small way.
Stay in the game and play to win, but always remember to keep your helping hat on.
Ced Reynolds
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That's so true. People can tell if someone is being helpful and going beyond the call of duty. Someone told me to not think about the commission checks and to think about helping others because the money will follow.