One of the challenges of marketing staging is coming up with a quick and easy way for our clients to grasp the benefits of staging their home. Call it the elevator speech, your value proposition or marketing you. When we go on a consultation with a client, or meet a real estate agent for the first time, part of the challenge is explaining the concept of staging so they "get it" and clearly see the benefits.
Although statistics are very meaningful to me, when I quote them I often get the feeling my clients turn off. When you are quoting numbers, as valuable as they may be, it takes away from the personal interaction you have with your client, it seems to stop the flow of warm and fuzzy feelings they want to have about you!
Our clients are placing a huge amount of trust in us to handle their most valuable possession. Their home. Not to mention their financial investment, so I am always looking for ways to connect with my clients and show them how important staging can be to their goals of getting their home sold, quickly and for top dollar!
Here's one way to visualize the need to get a home show ready before you put it on the market.
The way you live in your home and the way you sell your home is like the difference between being married and dating. 
Once you're married, you've chosen to accept each other for who you are. Right? But when you're dating, first impressions can make or break a new relationship.
Who would dream of going on a first date without making sure we looked the best we could?
Because we KNOW we are all judged by appearance first and everything else second. That's why we don't show up at a job interview in sweatpants!
We are visual creatures.
Malcolm Gladwell said it in his best selling book BLINK.
When we walk into a home we're thinking of buying it takes two seconds to reach a series of conclusions about it. TWO seconds.
So first impressions is not just a tired cliche when it comes to home staging. Our minds are going click click click along with our mouse while we are shopping online. We are making judgements, assumptions and evaluations in seconds.
Don't break up with your Buyers before you tie the knot. Contacting a professional home stager for a pre-listing consultation is one way you can live happily ever after!
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