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Stagers Do it With Style

What style you ask? It's the number one question asked by many of the vacant property owners that I've had the good fortune of staging their home. And it's a question I never mind answering.

Let me begin by telling you what it is not:

It's NOT about my style; my preferences, likes and dislikes. It's not about me, the professional home stager

It's NOT about your style (the homeowner). While on the surface that may seem harsh, I mean no disrespect. There's a good reason, trust me.

So... the answer as to what style will be used for the vacant home?

It's about the potential buyers that will be visiting the home. Within the real estate industry, this is often referred to as the demographics. In other words, are the buyers going to be young, middle-aged or in retirement? Will the majority of the potential buyers have children or no children? Factoring in the demographics is an important step in the creation of the design plan that will be used in the home.

It's about the exterior style of the home. Here's an example: Let's say the home is ultra-contemporary. If I were to bring in traditional pieces, I would be missing the mark. Buyers who are searching for contemporary structures are expecting to see contemporary-like accessories that compliment the design.

The objective of every professional home stager is to have the home appeal to a broad base of prospective buyers.

Now for your viewing pleasure, here's a small example of some of the different styles used in some of the vacant properties:

Here's an example more contemporary-like style: More Traditional:

Atlanta Georgia Home Staging After Picture Atlanta Georgia Home Stager After Picture

Traditional Transitional

Atlanta Georgia Home Stager After Picture

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Georgia Interior Solutions (GIS), LLC is Atlanta Georgia's Premier Home Staging Provider. Owner and Real Estate Staging Expert, Kathy Nielsen has appeared on the pages of Atlanta Magazine, Atlanta Home Improvement; Atlanta Business Chronicle and the Atlanta Journal Constitution. You can also see one of her staged homes on HGTV's hit show Sleep On It.

With their extensive home staging portfolio, you'll quickly learn that they have the experience and knowledge on what it takes to make your home and/or listing appeal to the prospective buyers. Contact them today for your free no-obligation appointment: 678 522 8392

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Atlanta Professional Stager Finalist - RESA

About the Author: Kathy Nielsen, a nationally recognized leader within the home staging industry, offers affordable home staging solutions to help sell your home more quickly. Kathy can be reached via email at info@homestagingatlanta.com or by phone at 678 522 8392. Their Atlanta Home Staging services offer a variety of options to accommodate all budgets. To view examples of their before and after pictures, visit their portfolio at Home Staging Atlanta Gallery.

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Posted by Kathy Nielsen Atlanta Georgia Home Stager on 03/14/2009 08:02 AM

Comments (17)

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Originally posted at: Atlanta Georgia Home Staging : Stagers Do it With Style

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17 Comments on Stagers Do it With Style

MAR

Kathy, It's a wonderful point you made about home staging to be for the potential buyers....and lovely pictures to show the examples.

Hi Kathy - Great stuff! I have (another) question for you. How do you get the "shadow" effect around your photos? Looks cool!

Kathy ~ I love that first shot from above! Great examples for your post.

Kathy: Wonderful demonstration of some of the different styles a good home stager will need to be familiar with. And you are absolutely right, its not about the stager's style or the homeowner's style. It is about getting the home sold by being appealing to the greatest number of buyers. Great post!

Kathy, I think the biggest way to help home sellers understand is to say "Let's talk about your target home buyer" which helps them understand why we are using certain styles to enhance the home. BTW, I love the picture of the contemporary.

Kathy ~ Great illustration of how demographics play the biggest role in determining how a home should be staged. I tell clients that we're appealing to the Target Buyer (as opposed to the general public) and we discuss with the client & listing agent just who that Target Buyer is likely to be. I also feel that the house "tells" me what it wants in the way of staging. May sound strange to some, but it works for me every time!

Thank you, Carole (our wonderful Feng Shui expert)!

Thanks, Patsy. To answer your question regarding the shadow... I use Picnik. If you Google (or do a search right here within Active Rain) you'll see many wonderful blogs on the subject.

Kathy P - Thanks!

Michelle - This blog post came to me this morning as I had just received an inquiry asking about what style I would use. And, as mentioned, given that it's a question I get asked a lot, I thought it would be beneficial. Thanks for commenting.

Hi, Terri! You're right, it's so important to ensure the seller(s) understand why we do certain things!

Maureen - Houses do speak to us, don't they? Sure would make for a great blog title (smile).

Kathy

We are in the business of selling home!! Great post Kathy!!!!! I've been offline with a bug in my computer-so good to read this!!!!

Your so right! I've heard this question to. It's usually, "I think you should do it like this..."

MAR

Hi Kathy,

It's about what they can afford to change in their existing decor to make it easier to sell.It's all about money! No one wants to spend all bunch of money to make a little pocket change after selling the property.

Cheers,

Eva

Cathy- You're such a great contributor that I do hope you've killed that darn bug (smile).

Cindy - I bet that a lot of stagers gets asked this question and with reason.

Eva - This post is about vacant homes and not occupied. With occupied homes, it's a whole other ball game.

Kathy

MAR

Hey Kathy,

Great post and photos to illustrate the effect this will have on vacant properties. I also believe that this is an important step in the staging process and knowing what influences each project...Enables you to create a genderless appeal and speak to the brood masses! Thanks for sharing!

Great examples of the style of Home Staging. You are absolutely correct in saying that the demographics and the architecture of the home are the 2 key factors when determining the "style" of Staging. Some people think it's a one-style-fits-all. Great post!

Kathy: Terrific examples of staging for demographics. I have seen a lot of "professional staging" in my area lately that is "cookie-cutter" and does not address the issue of "who is your buyer" - so frustrating! Thanks for sharing. www.debrasdesigningdetails.com

I work in a part of the country that has a lot of very specific architecture ( "adobe"/southwest) so I usually have to consider that with my work.. However there are ways to keep the overall feeling a bit neutral in appeal while throwing in a few "southwest" accessories and art.

It is a good lesson Kathy!!! .. To try not to be samey/samey !.. Of course the price and size of the home can also "tell" you what it needs to "speak" to the buyer..

MAR

Kathy - well done, and some great photos. We are staging for a target market - the likely buyer in terms of demographics... makes all the difference in the world when we see this - good job!

MAR

Well said Kathy, appealing to a broad range of buyers is very crucial. You always do an amazing job at it!

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