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Every Realtor Should Know The Inventory!

By
Real Estate Agent with Diamond Partners Inc 00244377

I was assigned an area tour. The instructions came from the relocation department. A Florida doctor had been invited by a local hospital to interview for a position. It's just an interview with no formal offer. No contact information was provided in advance. I was to meet the nice doctor and his wife at a cafe as they would be concluding a luncheon meeting after two days of interviews with various hospital administrators. They would be ready to check out the area to see if they can imagine themselves living in the Hudson Valley.

I was to drive them past some community highlights and select about 4 homes to show them in their anticipated price range. The purpose of the area tour was to give them a sampling of life in the Hudson Valley. I was told their price range would be in the 700-800k range. No, problem. I just so happen to have been working with another doctor who has been looking for homes in that same range and I knew the inventory. So, I selected my favorites and being that I had already seen these properties I was totally prepared. Or, so I thought.

When I met this lovely couple at the cafe it was our first contact. I decided to take a moment to get to know them and then showed them the listings I had selected for them to see. That's when I found out that I was all wrong about their price range. Seems they told the HR department of the hospital that they had a house to sell in Florida that was in the 700-800k range. But, they told me at that very moment, that if they moved to New York, they wanted to stay within the 500-600k range. Just a little misunderstanding on the part of the hospital's HR department. Okay, so now what?

The appointments had already been made. I did not have a computer to check for other listings. I needed to coordinate a new last minute plan - and fast. I started thinking that we would have to incorporate a trip to my office in the middle of the area tour so I could stop off, cancel the scheduled appointments and hope for the sellers in a lower price range to accommodate my requests for last minute showings.

Then, suddenly I realized I didn't need to stop at my office after all. I didn't need a computer either. I just needed a few minutes to contact the listing agents of each of the listings that came to mind in the 500-600k price range. See, I knew the inventory and I was fortunate that they were interested in MY little town. Their focus was on MY own school district. In fact, my next door neighbor's home matched their criteria and I happen to be the listing agent for that property. Heck, I even thought this nice couple could make great neighbors. No, I don't need a computer to look up listings. Not if I know my local inventory well enough. Could I wing it? Could I fly by the seat of my pants? I was pretty sure I could.

All I had to do was excuse myself for a few minutes and return to my car where it would be easier to converse by phone. Let me step into my office! So, I called my friend/client/neighbor and pleaded with her to lift her 24 hour advance notice for potential out of town buyers who only had one day left before they leave. I was fortunate to reach each of the other listing agents for the other properties that came to mind. They all happen to be more than casual acquaintances - they were all in my Blackberry address book due to previous deals we've put together. They were thrilled that I would be showing their listings and quickly had me confirmed. I even took a few minutes to cancel the other appointments.

Ten minutes later, we were off on our area tour. Our meeting started at 3pm. We only had a few hours of daylight left. Had I stopped at my office, it would have caused me to back-track and lose valuable time. Everything came together! We had a great time in the few hours I had to get to know this couple and I think we really hit it off. But, more importantly I was able to wing it. I stayed organized and professional even when I started to feel a little frantic. I remained calm and in control. It helped tremendously that I knew the inventory and could benefit from the great relationships I have with the other agents within my community. And, I even showed them THE house. Of course, there has to be a formal job offer first and they would have to get their Florida home sold first before they could consider making an offer on a house here. But, the point is - it only took a few minutes for their criteria to register and for me to pick the right places for them to see - without the benefit of going to a computer and checking the MLS. And, this is why it helps to know the local inventory.

I will always remember this afternoon as the day I pulled listings out of my butt   head! What a great feeling, to be able to turn a confusing situation into a productive first encounter and positive experience for these potential buyers!  

 

  

Posted by

_____________________________________________________________________________

Carol Culkin - REECENICHOLS REAL ESTATE

Carol Culkin - Licensed Real Estate Salesperson for ReeceNichols Real Estate, is your source for real estate in Overland Park and the bordering cities of Leawood, Olathe, Mission, Miriam, Lenexa and Shawnee, Stillwell and Spring Hill. Carol has been ranked as an award winning agent and offers her clients over 10 years of real estate experience.

PROFESSIONAL AFFILIATIONS, DESIGNATIONS AND COMMUNITY INVOLVEMENT:

Member of National Associations of Realtors®, Member of Kansas Associations of Realtors®, Member of Kansas City Regional Associations of Realtors®, Member of Heartland Multiple Listing Services, Accredited Buyer's Representative (ABR), Seniors Real Estate Specialist (SRES), Red Cross Volunteer - Greater Kansas City Chapter, Supportor of Cross-Lines Community Outreach.

 
 

ReeceNichols Real Estate

8001 College Blvd Suiite 100

Overland Park, KS 66210

Office: (913) 451-4415
Cell: (913) 333-8310
   
 http://www.overlandparkhomelocator.com/  
 

                                 

 

Comments(47)

Marian Goetzinger
Pine Knoll Shores Realty 252-422-9000 - Pine Knoll Shores, NC
Crystal Coast Real Estate NC

Good job Carol.  I know agents who try to work way to wide an area and really never become expert at any.  I work like you.  I know my market and can make instant adjustments without too much stress. Good luck.  I hope you get a sale from your good efforts.

Mar 14, 2009 01:35 PM
David Painter
Keller Williams Realty - Spartanburg, SC

When I started out as a new agent, my mentor, who is now my business partner, gave me some good advice. She told me to preview 5 houses everyday and to contact at least 10 people each day about real estate. It is always good to know your market so you can talk and drive intelligently.

Mar 14, 2009 01:43 PM
Beth Thoma Robinson
Hawaii Life Real Estate Brokers Big Island - Hawi, HI
R(B) SFR - Hawaii Island Luxury Resort Real Estate

The other point I take out of it is to take the time to befriend the other agents who take listings in your area.  I don't know how many times having the inventory in my head PLUS the phone numbers already programmed in--and the relationships in place so they would take the call--has saved the day for me.

Mar 14, 2009 01:58 PM
Elizabeth Cooper-Golden
Huntsville Alabama Real Estate, (@ Homes Realty Group) - Huntsville, AL
Huntsville AL MLS

Wow, you DO know your inventory.  That's amazing that you pulled it of so flawlessly.  I'm sure you made a great impression.  Kudos to you!

Mar 14, 2009 02:32 PM
Jason Neumann
Century 21 Assurance Realty Ltd. - Kelowna, BC
Realtor - www.KelownaRealEstateNews.com

Knowledge is power and in this case a life saver!  Take care and happy blogging to you!

Mar 14, 2009 02:33 PM
Roland Woodworth
Blue Cord Realty - Clarksville, TN
Blue Cord Realty

Carol... Great job in knowing what is available in your market and keeping things on track

Mar 14, 2009 03:46 PM
Linda Lipscomb
Linda Lipscomb RE/MAX Lexington Henderson County TN - Lexington, TN
731-695-1118, Lexington TN Homes

Oh......what a great post.  Hope all the agents in my office read this.

I preach "knowing your inventory" ....it's a must if you are to gain the respect and trust of your customers. 

Thanks for sharing your experience!  Congratulations on selling yourself so your expertise and knowledge.  Yeah!!

Mar 14, 2009 03:50 PM
Steven L. Smith
King of the House Home Inspection, Inc. - Bellingham, WA
Bellingham WA Home Inspector

Carol,

Sounds to me like, if you get tired of real estate, you might do pretty well as a juggler.

Mar 14, 2009 04:45 PM
Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes

You were on it and didn't get panicked --  likely you may end up with a sale.

Mar 14, 2009 06:41 PM
Cleo Shahateet
Weichert Realtors & DCC Marketing/Cyprus - Bristow, VA

Hi Carol,

I enjoyed your post. You had me wondering at first if you were going to pull it off. Good job.

Mar 14, 2009 09:48 PM
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Good job, Carol. I can think of so many folks who would have freaked out. Those darn relo companies. (lol)

 

Mar 15, 2009 12:50 AM
Mark Hall
Atlanta Communities - Marietta, GA
President | Broker

What a professional you are!  Great job . . . calm, cool, and colleted.  The relo department is fortunate to have you on their team . . . you might be the difference in whether the doctor ACCEPTS the position if it's offered.  Lucky them and you.  Gotta know not just the market (which was a plus in your case) but also your job.  I suspect you know that plus a whole lot more!

Mar 15, 2009 12:55 AM
Aaron Poling
Long & Foster - Martinsburg, WV
Working to get YOU the BEST Deal!

This is definetly an occupation that circumstances change by the second - good job!

Mar 15, 2009 04:26 AM
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Carol, knowing your area like you do, this story showed that as a key strength for you, and how efficient and easy you made it look.

Mar 15, 2009 07:40 AM
Christianne O'Malley
Dickson Realty - Reno, NV
Exceptional Service - Delivering Results in Reno!

Great job! It really does pay to know your market and what is currently available for sale. I had a call like that the other day and a prospective buyer asked if there were ANY homes in a particular area with any homes under $X price. They sounded despondent like they were pretty sure there weren't any. I told them confidently without a doubt, I knew of 2 right off the top of my head and not to worry, their goal can be achieved. I think I scored a client that day and it sounds like you did too!

Mar 15, 2009 10:20 AM
Sandy Childs
Keller Williams Realty - Spartanburg, SC
Realtor - Spartanburg, SC

I just hate it when a potential client asks me about an area or a new subdivision and I don't know. Previewing is so important to knowing about the products we are out here selling. You did a great job!

Mar 15, 2009 10:59 AM
Fran Gatti
RE/MAX Integrity - Medford, OR
Managing Principal Broker - RE/MAX Integrity

I give lots of Dr. tours and this has happened to me on more than one occasion.  I keep the contact information for every agent in my market and everyone of my clients in my Blackberry. I can't tell you how many times I've been thankful I have that information.

 

Mar 15, 2009 12:58 PM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Nice work pulling together a last-second tour, Carol! For larger markets like Las Vegas (where we have just under 20,000 homes on the market) it really emphasizes how important it is to consistently preview neighborhoods and homes.

Mar 15, 2009 03:10 PM
Deb Brooks
Brooks Prime Properties Wichita Falls Texas - Wichita Falls, TX

Carol~way to go! It really does pay to know your inventory. It feels good to go from claiming to be the area specialist to

being the area specialist! And, a patient and organized one at that.

Congrats my friend,

Deb

Mar 15, 2009 07:13 PM
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

 Carol great job, knowing the inventory saved the day.

Mar 16, 2009 04:15 PM