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The Art Of Marketing YOU on Twitter part 1

By
Services for Real Estate Pros with garaughty.com

garaughty, blog design, graphics, marketing, wordpress

 Hi guys... for many of us it took awhile to figure out why we should be using Twitter. I was one of those late to the Twitter party!

 And now that Twitter is part of our daily routine,  it's almost like having our online friends in the same room with us where we bounce around ideas, exchange links, questions and solve problems in real time, i.e. Lane Bailey's post  What good is Social Networking? 

 The web is such a visual medium and more often than not, the first impression people have of us is when they stumble onto our blog, website of one of the many social networks we belong to.

 A large part of creating a great first impression even before they read our content, is how our content is presented. Twitter is a perfect example and in my next post or two, I'm going to cover some of the basics about...

- creating a custom Twitter background

- building your brand into your Twitter page

- and reserving/using extra Twitter accounts for marketing

 

garaughty, blog design, graphics, marketing, wordpress, real estate marketing resources

The Basics

 

garaughty, blog design, graphics, marketing, wordpress, real estate marketing resources

 Before we get into adding text, logos. photos, branding, etc... let's start with the basics. This image is what most of our Twitter pages look like when we first sign up.

 The pic above is a standard screen resolution of 1024 X 768 pixels, that is what most people have their monitors set to and how they'll see your Twitter page.

 

Branding Your Twitter Page

garaughty, blog design, graphics, marketing, wordpress, real estate marketing resources

 Branding your name or logo into Twitter takes a bit of balancing, trial and error. First we have to remember that anything you add in the background will look different depending on the viewer's monitor.

 We also have to make sure that any text or graphics you add looks good in all resolutions and on all monitor sizes. The pic above is a screen capture of my slightly branded Twitter page set to the most common screen size of 1024 X 768 pixels.

 

Larger Screen Resolutions & Monitors

garaughty, blog design, graphics, marketing, wordpress, real estate marketing resources

 This image shows the same page but at a much higher screen resolution and you'll notice 3 main differences from the previous image...

- 1st, we see a lot more of the background

- 2nd, there is more space between the "tweets" and the branding on the left

- 3rd, elements on the right that were hidden are now visible

 A common boo boo I see people make is designing their backgrounds at a high resolution but not adjusting the elements for lower screen resolutions which means text and images will be cut off or hidden. Not good!

 If you're designing your own Twitter background, once you upload the background image into your Twitter profile, be sure to look at it in various screen resolutions to be sure it looks good in all sizes.

 

Let's Get Naked

garaughty, blog design, graphics, marketing, wordpress, real estate marketing resources

 This is a photo of my Twitter background image without all the Twitter stuff. It's fairly simple, clean and has enough branding built in to make it different but not overwhelming.

 In the next post we'll get into how and where to place various elements like text, images and logos in a way that makes your Twitter page easy to read no matter what screen size your viewers have,

 And if you don't want to brand your Twitter page but would like some decent looking, properly sized Twitter background  images, we'll be giving away some of those as well. Later...

 

                                                                                         garaughty, blog design, graphics, marketing, wordpress

 

 

 

garaughty, graphics, blog designer, wordpress theme

 

 

 

 

garaughty, blog design, graphics, marketing, wordpress, real estate marketing resources

 In the next few weeks, The Art Of Marketing You will be offering free marketing partnerships to real estate professionals looking for innovative ways to attract & interact with clients & potential clients.

 The short story is that we're removing all of the technical and financial barriers from designing and launching high quality, interactive marketing promos both on and off the web.

 As I do here on ActiveRain, much of this will be free! Right now we're polishing up the finals details before releasing it. For more information, just send an email with "Partnerships" in the subject line to...

garaughty, blog design, graphics, marketing, wordpress

 and we'll send you more details when the new "goodies" are ready to download.

 

 

garaughty, graphics, blog designer, wordpress theme

 

 

 

 

 

garaughty, blog design, graphics, marketing, wordpress

 

garaughty, marketing, blog design, graphics

How to Dominate Your Niche

Blogging is a lot like high school… have you noticed? There are the popular kids (A-list), class rank (Technorati) and endless other cliques (Ad Age Power 150, Techmeme Leaderboard, Cat Blogging Superstars, etc.). All of this makes for the same ol’ hierarchical crap.  read...

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garaughty, blog design, graphics, marketing, wordpress

The NameCheap "Fun Facts" Twitter Contest – Free Domains Giveaway
March 10 to 24, three domains given away every hour!


We will be giving away three domain names every hour on the hour for two weeks on Twitter.  The top two players to answer the most questions correctly as well as one player at random will win customizable Dell Inspiron Mini Netbooks up to $500. At 1.03 kilograms, it’s one of the lightest notebook computers on the market today.   read...

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garaughty, blog design, graphics, marketing, wordpress

Twitter Can Be a Primary Traffic Source

Reports suggest that social networking is now more popular than email. Twitter in particular grew 33% in only a month according to Compete data. Skittles increased its own traffic by 1332% in one day after a campaign that sent Skittles.com directly to a Tweet-stream.  read...

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garaughty, blog design, graphics, marketing, wordpress

Twitmatic turns Twitter into a TV channel

Twitmatic is a new video aggregator from the creators of Ffwd. It taps into Twitter's public stream and pulls together a grouping of videos people have posted in their Tweets.  read...

 

Posted by

marti garaughty, abstract art, marketing

garaughty, abstract art, graphic design, WordPress consultant, branding, marketing

 For more information about upcoming marketing partnerships, surprises for your clients, graphic goodies, giveaways and to stay on top of all the new tech stuff . . .

 

garaughty, abstract art, graphic design, WordPress consultant, branding, marketing

 

 

 You can also find me on Instagram, Facebook, Twitter, Pinterest, Google+, LinkedIn and by email...

marti garaughty Instagram     garaughty, abstract art, graphic design, WordPress consultant, branding, marketing     garaughty, abstract art, graphic design, WordPress consultant, branding, marketing     garaughty on Pinterest     garaughty, abstract art, graphic design, WordPress consultant, branding, marketing     garaughty, abstract art, graphic design, WordPress consultant, branding, marketing     garaughty, abstract art, graphic design, WordPress consultant, branding, marketing

 

As well as . . .

 

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Comments(53)

Jim Graham - REALTOR - Sumter and Shaw AFB real estate
Prudential John M. Brabham Real Estate - Sumter, SC

I have just come back to AR and really digging into the information. I have run across several blogs containing information about Twitter. I am not sure what it is or what it can do but I am definitely following the information to see how I can put it to use!! My goal is to sell homes and build a larger business.

Thanks for you input and I will looking for more coming our way. Thanks!! Always looking- Jim Graham

Mar 16, 2009 02:35 AM
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

Tom & Eric... hi guys, it's always a good time to jump in, see you there.

Jacqueline... awesome, it's takes some getting use to but if you follow the right people it's definitely worth your time.

Jim... totally my pleasure. Thx for stopping by & have a great week!

Mar 16, 2009 04:24 AM
Melissa Gomez
ERA Top Service Realty, Inc. - Queens Village, NY

awesome information!

Mar 17, 2009 03:50 AM
Sheila Kennedy
J29 Project - Rochester, NY

I have a Twitter account but don't have a clue.  Thanks for the info - I know I can count on you to deliver the really great stuff I need to get going.  Hope you know how much you are appreciated!

Mar 18, 2009 12:53 AM
Brad Officer
Brad Officer Real Estate - RE/MAX Specialists - Jacksonville, FL
Jacksonville REALTOR

I started my tweets a few weeks ago and it has been good so far.  Twitter announced almost 9mm total users in the US at the end of February.  BIG growth in users!

Mar 19, 2009 04:41 AM
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

Melissa... thx, enjoy!

Sheila... I'm just getting into it but use it more for reading than posting.

Brad... no kidding, phenomenal growth!

Mar 19, 2009 07:27 AM
Wendy Welborne-Kimery
Keller Williams-Lake Norman Mooresville,NC - Mooresville, NC

I just started using Twitter a couple of weeks ago.  I didn't get it at first.  This week I had a light bulb went off.  I don't tweet about anything but material relevant to my area, my listings or a particular neighborhood.  THANKS FOR ALL YOUR INFO

Mar 20, 2009 12:45 AM
Diane Aurit
LKN Realty, LLC - Mooresville, NC
Lake Norman Real Estate

It's been too long my friend!  I am so glad I found this post...Rocky Turner created my Twitter background out of my logo while she was showing me how to use it and I have never changed it.  I don't suppose I could hire you to create one that has the look of my blog?  Email me:)  You are awesome as always.

Mar 22, 2009 08:17 AM
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

Wendy... that's sounds like most of us. it took me a very long time to get it. ;-)

Diane... hi my friend, sorry for the slow reply, just sent you something by email, life is crazy busy again. ;-)

Mar 23, 2009 11:20 AM
Don Anthony
Don Anthony Realty ~ www.DonAnthonyRealty.com - Charlotte, NC
Charlotte & Triangle NC Discount Realtor

Someone pointed this out to me the other day, and it's a good point.  My Twitter background is fine on the larger resolution, but not nice looking on the lower resolution.  I need to change it.

Mar 30, 2009 03:24 PM
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

Don... hi, I see a lot of that on Twitter, these have to be designed for the avergae screen size of 1024 X 768, otherwise designing for a larger background means a lot of stuff gets lost on smaller screens.

Mar 30, 2009 03:47 PM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

There is a lot to cover here and I think I will before I get Tweetering.  It will be nice to start right, rather than start and try and fix things.

Mar 30, 2009 04:09 PM
Debbie Fiskum
Perfect Transformations Home Staging - Denver, CO
Perfect Home Staging - The Home Decor Genie

So nice of you to take the time to post this info.  I definitly need help with Twitter!  I know it's a valuable tool, but don't know how to use it.  I'll check back with you for more info!

Thanks!

Mar 30, 2009 05:51 PM
Tom Thornton
Realty Austin - Austin, TX
Broker Associate, MBA, ABR, CRS, GREEN, GRI, SRES

Good points here. I need to go back and change my background to brand it a bit better. Thanks!

Mar 31, 2009 12:11 AM
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

Gene... good way to look at it!

Debbie... as always, my pleasure.

Ray... thx, just saw yuu there and I'm following you as well.

Tom... awesome, have a great afternoon.

Mar 31, 2009 02:51 AM
Lori Bennett-Davies
Essentials Home Staging - Kitchener, ON
Essentials Home Staging

Marti- excellent information- looking forward to Part 2!  I also do not Tweet often- need to work on it-

Mar 31, 2009 04:02 AM
"The Lovely Wife" The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

Blog Artist...

I still don't see how we can apply Twitter to our RE Biz. BB doesn't either. Spending time on Twitter takes away from valuable time we should be spending growing our company. I guess I still don't get how it will make us money. AR on the other hand makes us money. Isn't all about making money? Wink :)

TLW...ROAR!

Mar 31, 2009 09:27 AM
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

I haven't figured out how to add my own image to the background, and was hoping you were going to explain that part.  I think I'm missing something.

Apr 01, 2009 12:43 PM
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Oh never mind  - I think I just found it!  Now to have some fun.

Apr 01, 2009 12:45 PM
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

Lori... part 2 is already in the works. ;-)

Billie... life is about making $$$ to buy chocolate, cookies and spoil the people we love. ;-)

Georgina... I'll also be doing a part 2 (maybe 3) to cover the basics since a few people have asked the same question. ;-)

Apr 01, 2009 03:44 PM