Introduction to the LinkedIn Pro Series: Over the next month, I will be doing a series of articles on LinkedIn.com and how to effectively set up and use LinkedIn as a tool for generating new leads, developing new business opportunities, and keeping in regular contact with contacts, prospects, current and former customers, and members of your sphere of influence.
This Week's Installments... The posts during the first week will focus on setting up a basic profile. In today's installment, we discuss:
- How to Add Content
- The Importance of Regularly Updating Your Status
- How to Effectively Write an Update for Your Status
- Using Ping.fm to Update Statuses across Networking Sites
- Using Box.net to Upload Files to Your Profile for Download by Customers
- Using Slideshare.net to Upload Slide Show, Power Point, and Other Presentations to Your Profile
- Using BlogLink to Add Your Blog Posts to Your Profile
- Using Reading List from Amazon to Start Conversations
- Using My Travel to Start Conversation and Obtain Invites in the Cities that You are Visiting
- Using LinkedIn Polls for Market Research and Other Purposes
Feedback, Questions and Comments are Encouraged: Despite the title, this is a "back to basics" series unrelated to the LinkedIn Pro product and is intended to expose real estate professionals to the power of LinkedIn based on simple, easy to understand instructions and tips. Feel free to leave questions, suggestions, etc. in the comments section. For more advanced users of LinkedIn, please share your tips, comments, examples, war stories, etc. in the comments section.
The installation steps for setting up LinkedIn Applications are simple. Step 1 - Go to home page. Step 2 - Click on applications in the left column. Step 3 - Select the application to install by clicking on its logo or icon. It will open up with a description of application. Step 4 - Click on "show on profile" then click on "add application." Step 5 - Register for account if applicable. Step 6 - Upload files or enter information like the current book that you are reading. The steps vary from application to application but these are the basic steps. If you have questions on how to install a particular application, post the question in the comments section. You can also see the application in place by visiting my profile on LinkedIn.
For real estate professionals in St. Louis. Missouri, the materials for the LinkedIn Pro Series will be used in a live quarterly training session on real estate technology jointly hosted by PREA Signature Realty, New Castle Home Loans, and Assured Title (formerly Landamerica). Reservations are required and seating is limited to 30 persons per session.
For more information on the real estate technology sessions, please contact Ryan Shaughnessy at PREA Signature Realty at 314-971-4381 or by e-mail to Ryan@PREASignatureRealty.com.
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