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LinkedIn Pro Series - Adding Content to Your Profile Using Status Updates and LinkedIn Applications

By
Real Estate Agent with PREA Signature Realty - www.preasignaturerealty.com

Introduction to the LinkedIn Pro Series:  Over the next month, I will be doing a series of articles on LinkedIn.com and how to effectively set up and use LinkedIn as a tool for generating new leads, developing new business opportunities, and keeping in regular contact with contacts, prospects, current and former customers, and members of your sphere of influence.  

This Week's Installments...  The posts during the first week will focus on setting up a basic profile.  In today's installment, we discuss:

  • How to Add Content
  • The Importance of Regularly Updating Your Status
  • How to Effectively Write an Update for Your Status
  • Using Ping.fm to Update Statuses across Networking Sites
  • Using Box.net to Upload Files to Your Profile for Download by Customers
  • Using Slideshare.net to Upload Slide Show, Power Point, and Other Presentations to Your Profile
  • Using BlogLink to Add Your Blog Posts to Your Profile
  • Using Reading List from Amazon to Start Conversations
  • Using My Travel to Start Conversation and Obtain Invites in the Cities that You are Visiting
  • Using LinkedIn Polls for Market Research and Other Purposes

Feedback, Questions and Comments are Encouraged:  Despite the title, this is a "back to basics" series unrelated to the LinkedIn Pro product and is intended to expose real estate professionals to the power of LinkedIn based on simple, easy to understand instructions and tips.  Feel free to leave questions, suggestions, etc. in the comments section.  For more advanced users of LinkedIn, please share your tips, comments, examples, war stories, etc. in the comments section.  

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The installation steps for setting up LinkedIn Applications are simple.  Step 1 - Go to home page.  Step 2 - Click on applications in the left column.  Step 3 - Select the application to install by clicking on its logo or icon.  It will open up with a description of application.  Step 4 - Click on "show on profile" then click on "add application."  Step 5 - Register for account if applicable.  Step 6 - Upload files or enter information like the current book that you are reading.  The steps vary from application to application but these are the basic steps.  If you have questions on how to install a particular application, post the question in the comments section.  You can also see the application in place by visiting my profile on LinkedIn.

For real estate professionals in St. Louis. Missouri, the materials for the LinkedIn Pro Series will be used in a live quarterly training session on real estate technology jointly hosted by PREA Signature Realty, New Castle Home Loans, and Assured Title (formerly Landamerica).  Reservations are required and seating is limited to 30 persons per session.

For more information on the real estate technology sessions, please contact Ryan Shaughnessy at PREA Signature Realty at 314-971-4381 or by e-mail to Ryan@PREASignatureRealty.com.

  • LinkedIn Pro Series - Setting Up Your Profile
  • LinkedIn Pro Series - Adding Content
  • Posted by

    ________________________________________________________________________________________________

    PREA SIGNATURE REALTY

    Download Property BrochuresView Our Listing PresentationWatch Our Property Videos on YouTube

    PREA Signature Realty is a full service brokerage located at 1709 Park Avenue in the Lafayette Square neighborhood of the City of St. Louis.  PREA Signature proudly serves the following city neighborhoods:  Lafayette Square, Soulard, Benton Park, Benton Park West, Downtown Loft District, Forest Park Southwest, Central West End, Tower Grove East, Tower Grove South, Compton Heights, Shaw, The Hill, Dogtown, Carondelet, Holly Hills, St. Louis Hills, Dutchtown, and the Other Historic Neighborhoods of the City of Saint Louis, Missouri. 

    The opinions expressed herein represent the opinions of the author only and do not reflect the opinions of PREA Signature Realty.  All photos and written content were produced by PREA Signature Realty.  All Rights Reserved - PREA Signature Realty (2009).  This content may not be reproduced or reprinted, except for Active Rain re-blogging, without express written permission of PREA Signature Realty.

    For more information, visit our website at www.PREASignatureRealty.com or contact Ryan Shaughnessy at 314-971-4381 or send an email to Ryan@PREASignatureRealty.com

    Comments (10)

    Naoma Doriguzzi
    Virginia Beach - Virginia Beach, VA
    New Media Director

    These are all great tips for LinkedIn.  It isn't just an upload and cross your fingers.  I like it for the recommendations part too.

    Mar 15, 2009 02:52 PM
    Ryan Shaughnessy
    PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
    Broker/Attorney - Your Lafayette Square Real Estate Partner

    Naoma - You are absolutely correct.  LinkedIn only works to the extant that you work at it.  Recommendations, Groups, Privacy, Company Profiles and more are being covered in upcoming posts.  I hope you come back to read the rest. 

    Mar 15, 2009 03:01 PM
    Sharon Alters
    Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
    Realtor - Homes for Sale Fleming Island FL

    Ryan, I'm weak with LinkedIn and yet have heard that it is the best one for getting business - but that depends on who you talk to! I'm bookmarking this to come back to at an earlier hour :)

    Mar 15, 2009 03:52 PM
    Ryan Shaughnessy
    PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
    Broker/Attorney - Your Lafayette Square Real Estate Partner

    The Alters:  I use the big three - Twitter, Facebook and LinkedIn.  I get referrals from LinkedIn and Facebook.  I get new leads from Twitter.  - at least that is the current trend.  However, each of the three has produced great leads.  Old advertising adage - I know it works... Just don't know what works.

    Mar 15, 2009 04:50 PM
    Shane Persinger
    Bell Real Estate - Eugene, OR
    Realtor/Broker, GRI

    I am bookmarking this as well :)    I may reply at a later date with some questions.

    Thank you so Much

    Mar 16, 2009 07:10 PM
    Ryan Shaughnessy
    PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
    Broker/Attorney - Your Lafayette Square Real Estate Partner

    Shane - Feel free to contact me with questions at any time.

    Mar 16, 2009 07:35 PM
    Shane Persinger
    Bell Real Estate - Eugene, OR
    Realtor/Broker, GRI

    how long till you got leads from linkedin?  Here is my page so far http://www.linkedin.com/myprofile?trk=hb_side_pro I am still working on it.  I could use a pointer or two if you have time.

     

    Jun 11, 2009 03:07 AM
    Ryan Shaughnessy
    PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
    Broker/Attorney - Your Lafayette Square Real Estate Partner

    Shane - That is a bit of a loaded question.  It took me approximately 8 weeks to start generating leads.  It started as a trickle.  We now received 15-25 qualified leads either directly from the network or referred from others in the network.  My blog, non-AR blogs, and LinkedIn were all started at the same time and seemed to produce results at the same time.  Send me a message directly as to when you have time to talk next week.  I will take a look at your profile over the weekend.

    Jun 11, 2009 04:16 AM
    John Slocum
    Premiere Property Group, LLC - Vancouver Washington - Vancouver, WA
    Broker, SFR - Vancouver WA Real Estate

    Hello Ryan, thanks again for posting this series.  Your detailed description on these features is very helpful.  I'll get at least a few of them up and running today!  John

    Aug 24, 2009 03:36 AM
    Ryan Shaughnessy
    PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
    Broker/Attorney - Your Lafayette Square Real Estate Partner

    I am glad it helps.  We actively use LinkedIn and it generates leads for us.

    Aug 24, 2009 03:52 AM