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Staging Is Staging Is Staging Is Not Decorating

The good news is that staging has taken center stage, worked its way into known as an accepted concept for Home Selling in today's Buyer's market.

Staging has changing my business just like blogging did. I believe in this philosophy so much that I made it a business requirement of accepting listings to sell. Prior to understanding the concept, I thought that staging is decorating. Let me reiterate ... over 2 years later, of constantly repeating this concept over and over again in selling my Frisco TX homes, proving that staging works and staging sells homes faster,

STAGING IS STAGING IS STAGING. STAGING IS NOT DECORATING.

PS: Staging in Frisco Texas is not an option. Period. No furniture? No worries, we can rent those furniture for you.

Objective when a home seller sells his/ her home: Sell wall and floor spaces.

Staging has no intentions of "decorating" a home. It is about accentuating these objectives: your wall and floor spaces. Up-playing the awesome features of the homes so much that the minor imperfections of the home becomes immaterial. Yes, staging can do that.

So, what good would it do if you have a wall full with framed art of friends, family and vacation trips? The buyers become so focused on wondering whom you are or where you have been, forgets to notice the venetian faux walls the pictures are on. Staging goes beyond de-cluttering. It is showcasing the home, giving the buyers some imagination of what life could be in the home.

Placing a tall vase with even taller plants on the fireplace mantel can draw the Buyers' eyes up to notice how large and open the family room really is.

Setting a small reading area with a side table in the Master Bedroom corner gives the Buyers a sense of comfort in the bedroom. Don't forget the reading glasses. It really looks like the owners are using it!

Those closets that are full of clothes you haven't worn in years? Maybe while you are putting the house on the market, waiting for the sale to come through... just start packing NOW so you don't have to do it later. I like to give Buyers a neat and tidy impression of the Home Sellers. Somehow, Buyers infer since they take immaculate care of their closets, they'd do the same to the entire house!

Every home is a story waiting to unfold. That's why I love staging so much. Staging accentuates features of homes that quite honestly, some sellers have been hiding. I've been to homes where Sellers place their couch in front of the fireplace to stop kids from playing in them. It's quite a waste, actually. Guess what my advice was?

With staging, I've sold homes as fast as 1 day, in multiple offer situations and for full-price offers. Yes, all in this challenging real estate market that the Media is painting.

Here's my shameless plug in Selling my latest listing to you - a single-story home in Quail Meadow at Lone Star Ranch.

See some photos of staging:

Hardwood floors give warmth to any family room

Setting the dining table

Related Articles:

Staging Success: Hidden Creek Estates (Offer in just over a week with multiple offer situations)
My Secret to Selling in 30 days when Others Took Over 180
Before & After Staging Photos
How Staging Set a New Record For Me

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I proudly serve and sell real estate in the greater Frisco TX Homes real estate market. If you are thinking about purchasing or selling your homes in Frisco, Plano, Dallas, McKinney, Allen, Little Elm, Prosper, Celina, Richardson, Dallas M-Streets, Dallas White Rock Lake area and other surrounding areas and more importantly, want to work with a local area expert, contact me at your earliest convenience.

It is a competitive market, hence it is important that you choose to work with the realtor who knows these communities like none other. I employ a systematic market approach in selling your home - an intentionally unique proposal that most real estate agents do not use. If you care to be on your way to a successful closing, contact me immediately to see how different my proposition will be.

Contact:
Loreena Yeo
Realtor®/ Broker of 3:16 team REALTY
(214) 783-2210
loreena@loreenayeo.com

Posted by Loreena Yeo - Broker|Realtor(R) of www.Frisco-TX-Homes.com (214) 783-2210 on 03/16/2009 07:24 AM

Comments (21)

Staging Is Not Decorating in the Home Selling Channel

staging works, home selling tips

Originally posted at: faithfully frisco tx homes for sale: Staging Is Staging Is Staging Is Not Decorating

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21 Comments on Staging Is Staging Is Staging Is Not Decorating

MAR

Fantastic pics! Getting the buyer to invision themselves living in the home is the key.

Staging is sooo important today! In my market it gives you an awesome edge because so many still do not get it so when you go into a staged home it looks amazing compared to what else is out there!

Understanding the concept of staging helps us, as Realtors, to help the Seller understand that staging Showcases their homes!

Staging is a flashy word for "making the house show better." Decorating, moving furniture, adding "doilies," it's all staging/decorating. Either way, it helps.

Great post. Using a staging service can be one of the best investments a seller can make. It won't sell the house but it will help it sell faster.

I have been turned off from staging ever since I was selling a house my brother and myself flipped. We hired a stager and let her do her thing. It looked beautiful until after we sold the place and saw that all of the pictures she had put up she NAILED into our beautiful new walls! I couldn't believe she actually put holes in the walls we had been spending weeks to make absolutely perfect. I haven't used a stager since...

Loreena...

Great post and photos to support! If the Buyers have an emotional attachment to the property- visualizing themselves in the home, doing there everyday things...then when it comes time to make that purchase, they'll remember the property that spoke to them!

I love staging. So many buyers are not visual. The staging helps them to visualize living in the home with there things.

I wish I could convince one of my sellers that her decorating is NOT staging. She thinks it is and has watched way too many episodes of "staging shows" on television. She has so much stuff.

What a great post! You are proof that staging works. It not only helps the homeowner and agent but in the end it helps the buyer find their dream home. Everyone wins!!

Andrew - I'm sorry that you didn't have a good experience with staging. Perhaps there were misunderstandings in hanging artwork - which sometimes is necessary as a complete package to the staging work.

Many people feel that its just 'decorating'. They need to take the time and investment of TRUE staging. Staging makes a world of difference, as you know.

Being an ASP, I definitely believe in staging, and my sellers better believe too!

I wish there were more who understood the value that staging brings like you do Loreena. My recent post about 'stagents' highlights Realtors who stage well are an important part of getting the message out there and the more successes you have - the more we'll have as an industry of home staging professionals.

Home Staging in my book, is a mandatory part of the real estate puzzle whether done by a home staging professional, "Stagent" or homeowner, it has to be done.

Thank you for sharing the message!

Loreena; wonderful post! I appreciate how passionately you believe in staging. Your clients must love you. You help them get their homes ready to sell, and then SOLD! You don't just paste their photos in the MLS and hope that good luck comes your way. You make your own luck.

MAR

Great post. One of my favorite sayings is that staging is about "undecorating".

Hi Loreena, you've hit the nail on the head.You stage to showcase the features of the property for sale. I am meeting with a broker/owner today to be their in house stager. As you said, if the client wants to list with that company, part of the process is having a home staging consultation or the listing is not taken. Smart cookie that guy. Why waste time and money trying to market a home not ready to be seen. The bottom line of that company is going to look very different at the end of this year when it comes to the marketing expenses.

So many people don't realize that any old body can't just walk in and stage a house. Moving bits of furniture around is not staging if you don't move it to the right places. Staging takes a certain eye for what works in a room - not seeing what is already there but seeing what COULD be there. It is definitely a skill that not everyone has. Sellers are so much better off when using the services of a staging professional. (Actually, so are the agents involved!)

Kathy

MAR

Back to Andrews comment, I wonder if he had an agreement with the stager not to hang anything up. Wall hangings make such a difference, but there are also ways not to make huge holes.

MAR

I have just spoken to a realtor regarding staging, a new concept to me. It seems like a very creative idea, one i will try to start using.

i agree 100%. staged houses sell much quicker and for more money. its so hard sometimes to get people to understand that they are not selling their home, they are selling a house.

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