I ran across a great video this morning, Story of a Sign.



In just 5 minutes, it captures the importance of marketing that 'grabs' people.

What does your marketing say about you? Does it grab folks, or does it allow them to walk on by without dropping money in your cup?

You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen. ~~~William Bernbach