Special offer

Help with a UPS for green and luxury market

By
Real Estate Agent with Carlsbad Real Estate DRE# 01833446

I need advise on a "Unique Positioning Statement."  The harder I try, the hokier they get.  This is for my personal website, the domain is www.EcoFriendlyHomesInSanDiego.com.

The problem I'm having is putting the two markets together, both green and luxury.

I would love some help!  Everything I come up with feels like green wash.

Cherie Young
Real Estate Web Designs
760.782.0103

Posted by

Kind regards,

 

Cherie Young
www.BeachHomesInSanDiego.com
http://ListingsInSanDiego.com

Michael Lee
Frog Realty - Tallahassee, FL

Hmmm...

How mother nature would do luxury

Eco-Lux

Upscale environmentalism

That is all I can do at 2:30 a.m. my time.  Good luck.

Mar 18, 2009 06:29 PM
Michael Lee
Frog Realty - Tallahassee, FL

Hmmm...

How mother nature would do luxury

Eco-Lux

Upscale environmentalism

That is all I can do at 2:30 a.m. my time.  Good luck.

Mar 18, 2009 06:29 PM
Robert Havana
Park and Protect- Alberta Real Estate License Parking - Calgary, AB
Alberta Real Estate License Parking

Hmmm, I might think about doing something with the word 'EMERALD' in it.

Green + Luxury = Emerald

 

You can maybe build some sort of marketing around Emerald homes?

Mar 18, 2009 06:34 PM
Cherie Young
Carlsbad Real Estate - Carlsbad, CA
Real Estate Websites

Great ideas!!!! 

"How mother nature would do luxury."  LOL, I'm probably going to use that.  I should have gone to AR first for ideas.  I love this place.

Maybe I'm dating myself, Eco Lux makes me think of that vacuum, yes, Electrolux, too funny.

And then upscale environmentalism, that is perfect, keeping that one too.

Now, how do I use green, luxury, emerald, this feels very luxurious.

Thank you!!

Mar 18, 2009 06:43 PM
Robert Havana
Park and Protect- Alberta Real Estate License Parking - Calgary, AB
Alberta Real Estate License Parking

You could show houses while driving around in a lamboGREENi

lamboGREENi

Mar 18, 2009 06:49 PM
Cherie Young
Carlsbad Real Estate - Carlsbad, CA
Real Estate Websites

Are you kidding me, I'm going to pee my pants.

Mar 18, 2009 06:51 PM
Bill Saunders, Realtor®
Meyers Realty - Hot Springs, AR
www.BillSellsHotSprings.com

You could give Lambogreenies away...wait...that could be the name for their new 500hp hybrid! You better copyright that.

Translate anything you come up with into Italian. It always sounds sexy.

Seriously (gasp). Some good ideas as always.

Best of luck, Cherie

Mar 18, 2009 10:59 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Best of luck in your marketing. You can always look for great ideas on AR.

Mar 18, 2009 11:28 PM
Marnie Schooling
Virtual Sales Assistance - San Diego, CA

Hi Cherie, I found this site http://ecohome.org  From the home page in the bottom right conner look for "A new addition to the family of Eco-Homes in southern California!"  There is an eco home in Pasadena they are following the development of.  I hope this helps. 

Smiles, Marnie

Mar 30, 2009 05:36 AM