I don’t know about you but a lot of my business depends on local traffic to my website. I like having a national presence and I have had people from all over the country call me as a result of being on the web but keeping it local is important as well. The majority of people who should be using my site and hopefully find it useful would be the people in and around Eau Claire Wisconsin. I do my best to get myself “out there” so to speak and I have a variety of blogs and other information on dozens of different websites. This creates a funnel that inevitably leads to my website. But the real key to my success is having the people in my market call me to list their home for sale because of my websites or potential buyers using my site to search for homes and calling me to set up an appointment.

This might not be true of everyone but I think for most real estate agents this is an important consideration. But the question is how do you know if your site is local enough or how do you know where all your traffic is coming from? Well the answer my friends is blowing in the wind, well it’s not really is Google Analytics.

Ok this is probably the millionth article written about GA but hopefully you can find some value in this.

This will be easier if you sort of follow along. I normally publish quite a bit of my own website statistics but I know other people have been watching my sites lately so I am sort of being shy now. So if you open up GA now and go to the top left you can see where it says visitors. Click that. The default screen is now where it says map overlay. If you are in the US this probably doesn’t show much information.

 But the key is to zoom in and then this map really lights up. Click on the map part where the US is and you can see more detail.

Guess what state I am in?

 If you know Wisconsin guess what city I am in?

What’s funny is that Google thinks Eau Claire Wisconsin is Altoona but its close enough for me. The data is what is important here. Take a look at these numbers for instance.

What this tells me is that 45% of my traffic is from within my city. That’s pretty good considering that my efforts are national as well. A big chunk of traffic comes to my site from Tech Crunch for instance because I post there so much. That would be great if the visitors wanted to buy a house in Eau Claire but that’s not likely. This in turn leads to a higher bounce rate for people who just click to see what my site is and then leave when they find out. If you notice the bounce rate of my local traffic is actually quite a bit lower than my overall site bounce rate. That’s good news as well because it means the people who went to my site intentionally for Real Estate stayed on my site and you can see by the page views they took a look around as well. I hope this helps anyone who wants local traffic because it’s important to know this information. Just because you get a lot of visitors to your site doesn’t mean much if they aren’t interested in what your site offers or they aren’t from your target market.

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