Well everybody here we go with the start of one of the greatest times of the year. Yes, I'm talking about the start of the Spring/Summer selling season. As with the greatest collegiate tournament in sports, you need to make sure that your bracket is filled in and that you have a winning strategy for selling your home.
So with that said it's time for you to get up off the sofa and get the yard in shape with a little mow and some nice colorful flowers to boost your curb appeal. While you're at it get busy with the Spring cleaning and make sure that your home is clean, uncluttered and in show condition. Now you're ready to sell your home right? Wrong! You forgot about your pricing strategy. If I've told you once, I've told you a thousand times, you need to set the price right in order to get showings and offers.
Okay so now you are asking yourself "how do I figure out the right price"? Easy Jethro, I'm gonna help you out a bit because that's how I roll. The advice that I am about to dispense is the best that money can buy and I;m gonna give it to you for free today because...you guessed it, that's how I roll! Are you ready? Here goes.....HIRE A PROFESSIONAL REALTOR! That's it, that's all you need to do to get top dollar in today's dynamic market.
Aahhh, I know what you're thinking..."why can't I just put a little red & white sign in my yard and save money on the professional fee"? First of all because you're going to write your contact info on that sign with a little itsy bitsy marker that is going to fade in the sun within 3 days. And then, you're gonna miss every call that comes in asking for information on the property because you're at work, at the kids game or at the beach. Next, you're gonna be away from the home every day either working or or living a life and you're not going to be able to show your home to prospective buyers.
As if that wasn't bad enough, you're are gonna miss all of the people driving around on the weekends looking for new homes because you're at the mall or enjoying a little weekend get away with the family. Finally when a Real Estate agent calls to get some information about your home to give to a prospective buyer, you tell them that you're not interested in working with a Realtor. You pay a doctor for the "best care money can buy" when you're faced with a health crisis and you pay a mechanic to make sure that your car keeps running but you won't pay a professional Realtor to help you sell your single largest financial investment. With all do respect people...not a very wise move. In fact it could cost you up to 20% in value while you are determined to save a 6% professional fee.
Why? Well that's because our local Real Estate market continues to lose about 1-2% in value per month and you and your little red and white sign are virtually invisible to the 87% of all home buyers who are looking for homes on the Internet. I know..I know..you're on some for sale by owner website that makes all kinds of guarantees and claims that Realtors are one step below used car salesmen. Meanwhile they just took you for $400 bucks to use their website and..ohhh...by the way you have to show your own home, negotiate over 30 different terms of a sales contract and find your own attorney (who will probably overcharge you) to handle the closing. Ohh, I forgot..who was going to qualify the buyer?
Well, that's even if you get a buyer because you have grossly overpriced your home and nobody is going to overpay for it. The only way that you stand a chance of selling an overpriced home is if the buyer just fell of the turnip truck and is willing to pay cash...that's right greenbacks people because no bank is going to lend $250,000 on a home that is only worth $200,000. I know it's hard to beleive but even banks have standards these days.
Well, now here it is 12 months later and you have lost at least 15% in value because you were determined to sell your own home and you weren't going to pay a professional to do it for you. You finally call the Realtor who has been calling every month, mailing you "just Listed" and "just sold" post cards, and sending you statistical data on the market. You agree to meet with this Realtor and expect a miracle right?
In closing let me ask you 2 questions. First, when you go to look for your new home, just how many "for sale by owner" homes are you going to look at? Secondly, if you needed life saving heart surgery, are you going to ask the doctor for the " do it yourself" home surgery kit?
Do your self a favor. If you are thinking of selling a home, hire a professional Realtor to handle it for you and net more at closing. That's right...earn more at closing! For more information on Real Estate and professional Real Estate services please log on to www.PensacolaHomeSite.com or visit the web site www.PensacolasRealEstateAgent.com.
Find yourself a Realtor with Honesty and Integrity and you will find a Realtor who has Value! I guarantee if you hire the right Realtor, you will have a winning strategy and finish like a champion worthy of a trophy.
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