If you are thinking about selling your house now is a great time to do so in Auburn, New York and the Finger Lakes Region. Property values in Auburn, NY have actually risen 6.51 percent in 2008 compared to a national decline of 11%. So if you live in upstate New York don't let the talk of a bad Real Estate market effect your decision to sell or buy a house because we really are not at all suffering the way many parts of the country are when it comes to real estate.
My last blog offered a sample market analysis which will give you the market dictated price you could expect to sell your home for. After you have received your market analysis the agent should then present to you a marketing plan customized for your specific property. Each property is unique and the marketing plan should be unique as well. Here is a sample marketing plan that I offer my clients.

1. Your property will be entered into the Multiple Listing Service
2. Your property will be entered onto several websites in order to give your property the most visibility. Some of these sites are sherlockhomesrealestate.net, fingerlakeshomes.com and homes.com.
3. I will also advertise your property on web sites such as craigslist, Localism, Active Rain and Upstate Dreams.
4. I will have your property photographed in order to highlight each unique feature of the property.
5. Your property will receive its own unique website ex. www.5879breedroad.com.
6. Professional brochures will be created for the property
7. Print advertising will be created for your property (The Citizen or Post-Standard and the Real Estate Guide)
8. Multiple Open Houses will be held in order to introduce your property to the public
9. A Broker's Open House will be conducted in order to familiarize the Local Real Estate Agents with your property so they can then relay it to their clients.
10. I will "blog" your property which will create yet another online presence.
11. A For Sale Sign will be placed on the property along with a sign advertising the property's Web/virtual tour address.

This is just my basic marketing plan as you can see I use a mixture of marketing techniques in order to get your property sold quickly. I am also open to adding any idea's that the homeowner may have in marketing the property as well.

If you want your house to sell quickly and for the most money you have to have a good marketing plan behind you. This is a buyer's market right now so the seller has to go above and beyond the competition and the Real Estate agent has to get creative when marketing. I see the scenario of a real estate agent listing property, throwing it in the multiple listing service and placing a couple ad's on it far to often. While these things have to be done they can not be the only things that are done to market the property. Seller's whose properties fall victim to these lackluster and outdated marketing techniques find their homes on the market for to long and often do not get the price they are looking for.

For more information on how to sell your house and to get your free market analysis please feel free to call me anytime at 315-515-8348. I cover the area's of Auburn, Owasco, Fleming, Aurelius, Skaneateles, Marcellus, Camillus, Elbridge, Jordan, Weedsport, Cato, Port Byron, Union Springs, Seneca Falls, Moravia and all of the fingerlakes.