As many of you know, I am both a professional home stager and a Realtor. I've struggled a bit with the duality of the roles. . . how to do both well, how to market myself, etc. I even wrote a blog to gain some perspective from all of you. I have to admit to being a little surprised at the positive response I received as a result. I am in an area of the country where staging is underutilized, thus my motivation to launch One Savvy Move Home Staging and Room Redesign.
I truly think that home sellers are being shortchanged if the Realtor does not utilize a home stager. Obviously, some home owners will be reluctant or even outright refuse to use a stager. That's fine, but every Realtor worth their salt (my Grandmother's saying) should have a professional home stager in their arsenal of weapons to effectively market a home.
Each morning as I pull the hotsheet, I see drastic price drops on homes whose value could be maximized through the keen eye and merchandising skill of a home stager. Instead, homesellers are losing thousands and in some cases tens of thousands of dollars, a travesty that could have been prevented by a minimal investment in staging. As a result, I feel compelled to be both stager and Realtor. . .offering home sellers in my area a unique option.
So, my alter ego is officially registering on Active Rain. The stager in me has loved the interaction of this forum. I am learning from fabulously talented stagers across the world. (thanks to the addition of our friend in Australia) My website has climbed higher and higher in the search engines and AR has caused my phone to ring.
The Realtor in me would be foolish not to harness the power of AR and Localism on behalf of my clients. Homes and communities get noticed because of the great local content Realtors throughout this forum are posting. Localism is becoming more and more powerful and I intend to be known as the local real estate professional, offering expert merchandising AND marketing of homes in Will County Illinois.
Besides, my alter ego and I will have a fabulous time competing for top billing in our area!
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