Hello and welcome to another Sunday. For those of you who never have open house, this will not mean anything to you. For those of us who once again, feel that the open house is a good way to show your home, here we are.
After a one year sebatical, I am again opening my homes to show the public just what this property looks like. I have changed a number of things with my preparation to show the home however. The first, and probably the most controversial, is the fact that I no longer advertise the property in the local newspaper. This was very difficult for me to do as I used to spend in excess of $30,000.00 annually for newsprint and other printed media. This is a new era and I think the impact of newsprint has outlived its price/value ratio.
Now, internet marketing, opens on local MLS sites, opens on Re/Max.com and other real estate sites is where I place all of my energy. Also, don't forget the placement of the signs. Very critical point and one that may hurt your open if the signs are not placed in the right locations.
My question to all of you is this. How many of you feel like I do about media advertising? How many feel that open house still works, or better yet, is beginning to work once again? Or, am I all alone in this tool of marketing my homes?
I would love some feedback and some help in this matter.
Thanks and have a great Sunday.
Larry Stanul
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