I'm not sure if you noticed or not, but selling becomes really fun when you become know as an expert.  Why?  Because you don't have to sell when people come to you for advice.  Why would anyone work with a sales person when they can work with an expert?

I have talked about in previously in the post called 2 Hours a Day Won't Get It Done.  In the post I talked about being committed to your job.  Work towards being successful and not just use Real Estate as a hobby.  The title says it all "2 Hours a Day Won't Get It Done".  So, you have read the post and decided to take it serious (okay, maybe you decided that before you read my post... I tried).  Now let's talk about becoming that EXPERT in your area.  What expertise my you develop?  Experts move a step ahead of their peers.  They no only become experts in their products, they become experts with regard to all aspects of their products.  For example, do you know all of the details to the $8000 Tax Credit yet for First Time Home Buyers?  I am not talking about the basics, but the actual details to cover questions from your buyer?  A person that sells real estate successfully becomes an expert in home finance, the tax advantages of owning real estate, different neighborhoods, and even legal issues.

Moving further from the product, one would also need to be an expert regarding your competition. Want to succeed? Know the strengths and weaknesses of your competition.  Sure, boxing gloves may be a bit much, but it certainly catches your attention.  In the clients eyes, you are fighting for their business.  The fact is, we can learn plenty from the successes of those around us.  This process is called benchmarking.  Why start from scratch with our sales efforts if others have already tested the path we are about to travel?

I think thats one thing we can all agree upon when it comes to Activerain.  If you have a question about something, whether it be a product, sales technique, or lead generation company, AR members are more than willing to share their experiences.  Utilize the professionals here in the rain, and then come to a conclusion of what makes sense to you.  The point is still the same... learn from those that have traveled the road once before.

Another area one would also have to develop expertise in would be the discipline of sales.  Many think that selling is easy - but any profession that can result in six-figure income is complex.  If you can make more money selling real estate than the average attorney, why wouldn't you need to spend time learning how to sell?  For me personally, I have been reading books that improve my vision and my 'self'.  Kathy Eppley of "Astound Yourself" recommended a book I enjoyed called Good To Great by Jim Collins.  Shortly afterwards, a friend recommended I read What Got You Here, Wont Get You There by Marshall Goldsmith, which I also enjoyed.  The title of each book outlines the subject, read 

When was the last book you read for improvement in this regard?

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Are you are looking to buy or sell a home in Frisco or another city in North Texas?  Perhaps you love your home but would be interested in refinancing to a lower interest rate?  If so, then I can help.  I am a licensed Mortgage Consultant located in North Texas with over 15 years experience in the industry.  I can help you get pre-approved for your new home loan in Texas and even suggest some very knowledgeable and professional Real Estate Agents in your area of choice.  If you are available to talk, I am available to listen.  Give me a call any time or visit my website for more details.

Always available for your Frisco Texas Mortgage needs!

John Cannata  Reliant Mortgage  p# 214.545.5604  

www.JohnCannata.com

Frisco Texas Mortgage Consultant

Copyright © 2009 by John Cannata (Reliant Mortgage Ltd) - You don't have to SELL, if you are known as the EXPERT