56-Hour Online Live Open House Draws Worldwide Attention

Jim Mazziotti, the principal broker and franchise owner of EXIT Realty Bend, saw an opportunity to do something, that to his knowledge, had never been done before in the United States.  "I believe this event was huge for our industry and how we communicate with buyers, sellers and our clients,"  Mazziotti told Joanne Caruth, Regional Owner, EXIT Realty of Oregon.  He was referring to the first ever LIVE Ustream.tv 56 Hour Open House that was presented beginning at 10:00 a.m. on Friday, March 13^th and ran continuously to Sunday, March 15^th at 6:00p.m.

"We were live on Ustream for 56 hours and 14 minutes," said Mazziotti. Using the Ustream.tv  internet platform, Mazziotti and twelve of his EXIT agents, numerous event preferred partners and event sponsors presented a continuous flow of presentations related to real estate. "We asked preferred partners that we believe in, and work with everyday, to join us to tell their story and share in this special event. We asked a home inspector, lenders, a contractor and other professionals to open up their world to our internet audience, and they did a great job," he said.

The Ustream platform allowed those attending to watch the LIVE webcast and ask questions at the same time. "We had viewers and questions from everywhere in the United States, Canada and the world. One viewer in Australia was especially interested in the Bend lifestyle and the beautiful northwest," Mazziotti said.

The 56-hour show and open house saw more than 2000 viewers come to the site to watch the live webcast. "At an open house REALTORS work to get folks through the front door and we had about 200 people stop by the open house in person, but  this event was about bringing people to our virtual doorstep.  This is the next step in our business and we had a blast."

Jim Mazziotti is the Principal Broker and Franchise Owner of EXIT Realty Bend and can be contacted at mazz@propertiesinbend.com, by phone at 541-480-8835 or on social networking sites like Facebook and Twitter.

For more information on EXIT Realty franchise opportunites in Oregon, please contact:

Joanne and Bruce Caruth, Regional Owners
EXIT Realty of Oregon
520.975.8297
bcaruth@comcast.net