- Name
- Bob Hafer
- Company
- Robert E. Hafer and Associates LLC
- E-mail
- Contact Bob Hafer (Robert E. Hafer and Associates LLC )
- Website
- http://www.bobhafer.com
- Office Phone
- (972) 795-5926
- Cell Phone
- (972) 795-5926
- Fax
- (972) 239-0995
- Address
- 4361 Mill Creek Road, Dallas, TX, 75244
- Description
- Bob Hafer’s 36 years of experience qualify him as an experienced and knowledgeable new home sales trainer, consultant, speaker and author for the home building industry.
About Us:
Bob Hafer’s 36 years of experience qualify him as an experienced and knowledgeable new home sales trainer, consultant, speaker and author for the home building industry. He has held positions ranging from new home sales specialist to division president. For over a decade, Bob has provided new home sales training, merchandising, and marketing strategy expertise to over 80 homebuilders coast to coast.
Hafer has been featured as a subject matter expert in nationally recognized media, including; Builder, Builder Radio, Realtor, The Real Estate Professional and Texas Homebuilder.
In 2006 he authored ‘Building Results – The Ultimate How to Guide for New Home Sales’. Building Results does just that – provides a fresh, actionable approach on the new home sales process. By teaching readers how to create an environment in which they psychologically embrace the buyer, the reader develops a profound understanding of customers’ needs and desires.
Professional sales people throughout the nation have successfully applied Bob’s Building Results approach including Centex Director of Learning Frank Boyd, “It delivers a message that fire’s me up and beats any other book I have ever read about new home sales - simply the best!”
Areas of Expertise
Bob has trained thousands of successful new home sales consultants, many who have been promoted to high level sales management positions. His vigorous “how to” sales training seminars and workshops translate into a unique and productive learning experience for each salesperson … building confidence, improving sales techniques, and significantly boosting sales.
Presentation Topics
- Ex-Sell: The Six Physiological Rules That Govern Buying and Selling
- Be the Difference that Makes the Difference
- People Buy Outcomes
- Simply Irresistible Sales Talk
- Creating Sales Rapport Magic
- Preparation: Choice Not Chance Determines Success
- Connecting: The Key to Building a Successful Buying Relationship
- Discovery & Qualifying: The Fine Art of Asking Precise Questions
- Building Value: Price Is Not the Issue
- Demonstrating the Home: The Competitive Edge
- Demonstrating the Homesite: A Unique Advantage
- Handling Resistance: The Sale Begins When the Customer Says No
- Closing: A Natural Step in the Selling Process
- Follow Up: Bring Them Back To Make the Sale
- Communication Principles: Balancing the Sales Process with the Buying Process
- NLP Technology: Selling To People the Way They Want To Buy
- Realtor Relations: A Valuable Asset
- Selling Preference: Understanding Your Selling Preference
- The Home Buying Process: Working With Not Against the Buyer
- Building Trust with Homebuyers
- A New Take On An Old Theory For Selling Homes To 50+ Buyers
List of clients
- John Laing Homes
- New Home Knowledge
- Rhein/Medall Developers
- M/I Homes
- Centex Homes
- Amwood Homes
- Choice Homes
- Eastwood Homes
- HBA of Greater Cincinnati
- HBA of Indianapolis
- HBA of Lexington
- Optima Realty
- Broad Street Realty
Testimonials
“I have had the pleasure of training with Mr. Hafer on two occasions over this past year and I must say that his message is exciting! As a new home sales professional one of the biggest obstacles I have to overcome daily is knowing how best to meet the needs of my prospects. It is not enough any more to build a great home or offer a good price; buyers are more savvy than ever before about market conditions and they need to know that YOUR home will meet all of their needs! That being said the difficulty remains that prospects are reluctant to share the vital information I need to help them make a good purchase decision. Bob Hafer's training provided me with critical skills for getting at that information by building rapport with a prospect and by understanding how a prospect's speech and body language can tell me everything I need to know to help them buy the perfect home for them and their family. I highly recommend Bob Hafer's Building Results training!” Christopher Forester, John Laing Homes
“I thoroughly enjoyed your program and know that I will benefit from the things I learned. Reading through the "Ex-Sell" workbook and highlighting information is helping me remember things that you covered during the program. I think I'm doing a better job at putting my customers at ease and I'm gaining their trust and they know I really care about helping them make a good home buying decision. Thank you!” Jill, Gunstra Builders
“I thought the seminar yesterday was very helpful. You gave us real questions to get dialogue going between us and the client. I do believe your approach will work well with my personal style. Gaining trust is key with clients. They are sold on personality, not product.” Dustin M. Sickinger, CSP, M/I Homes
“Dear Bob, Thank you so much for coming to our recent SMC Meeting. I have had the privilege of hearing you speak in Columbus, Cincinnati, and now twice in Indianapolis. Your approach and insight is not only forward thinking and cutting edge, but has been invaluable to me and my success in a challenging market. I wanted to also thank you for producing Building Results...I have had positive results by using the scripts, ideas and rapport building questions presented in your book. I owe you big time...thank you Bob! Sincerely, Dustin M. Sickinger, CSP”
