I have been involved in the real estate industry for more than 20 years and have always enjoyed developing and implementing marketing plans that allow my clients to stand out from the crowd. One could say that it has become a passion.
My wealth of experience has provided me with a unique perspective on the ever-changing world of lead generation. Prospecting for leads has always been an arduous but necessary evil since the day the second realtor first appeared in a given market area.
Street signs, print ads, flyers and door knocking are tried and true methods of generating qualified leads that ultimately form the foundation of a referral network. The struggle has always been to present your brand in an effective way, to stand out in the crowd, to be worthy of your clients' confidence in your abilities.
Well, as the song says... ‘The times they are a changin'... At its onset, I became intrigued by the potential of the Internet and spent far too many hours studying the ever-changing standards required to achieve positive results from Internet marketing.
Although there still remain distinct similarities, today's potential client has far different habits than the prospect of yesteryear. The maturation of the Internet and the appearance of Google have resulted in the majority of today's prospects starting their quest for their dream home on the Internet; in fact, ‘googling' for their desired neighborhood.
Today's prospect typically goes to the Google search bar and types in a keyword phrase to get their desired information. The object of Internet marketing is to get ranked on the first page on the 3 major search engines for the competitive keyword phrases, the ones that deliver qualified prospects resulting in the highest of conversion to sales. In real terms this means that you want to be found in the top 10 of 15,000,000 - 20,000,000 pages looking for placement on the same keyword phrase.
Over time I have become well versed in the delivery of organic search engine traffic, the strategies involved in the implementation of pay per click advertising and other proven methods of effective Internet marketing.
It provides me with a great deal of satisfaction to implement successful Internet marketing strategies and as required, to train individuals to effectively manage Internet Marketing Plans.
Should you wish to discuss your current Internet status or future development plans, I can be contacted by telephone at (760) 782-0103 or via email.
