Mortgage Planning for Real People


After a nightmare of an experience as a first-time home buyer, Abe worked with a more ethical broker for his next two mortgage closings. The "breath of fresh air" from his second experience made Abe realize what a positive impact a broker could have on people's lives. His love for people is what drew him to real estate and it's what motivates him on a daily basis. He owns multiple properties in Chicago at the young age of 28. Having already realized many of his life-goals, Abe now focuses on helping others do the same.  Abe works for Guaranteed Rate in Chicago, IL and is licenced to do loans in most states. He is committed to helping people plan their mortgages in a way that will best allow them to attain their long term financial goals through the equity in their home. Abe is confident that he can beat or match any APR offered by another broker, and is willing to pay $500 to any qualifying buyer that can get a better rate from another lender.


About Guaranteed Rate - Overview

Since our founding in 2000, Guaranteed Rate Inc has grown to become the largest independent mortgage company in the Midwest. We’ve been able to achieve this growth by following the simple idea of providing a streamlined mortgage experience for our clients combined with the lowest possible rates.

Outstanding customer service is the benchmark by which we measure our success and our guarantee of the lowest rates available ensure our clients realize their home ownership goals. We are continually investing in technology, training and product development to streamline the entire mortgage process from application to closing.

These investments yield high productivity, fast closings and, most importantly, a satisfied client. Our customer surveys have consistently 95+% high-satisfaction scores month-to-month. Our lofty customer service marks are a testament to putting the customer experience at the center of our business model.

Many mortgage lenders claim to be able to provide both great customer service and the lowest rates but at Guaranteed Rate we actually deliver on that promise.

In the last six years the mortgage industry has enjoyed a combination of historically low rates combined with a strong housing market. This environment has enabled millions of household to purchase homes for the first time as well as giving others the ability to trade-up or buy second homes in record numbers.

With that as backdrop Guaranteed Rate has successfully worked with thousands of clients over the last six years closing over $8Billion in business.

At Guaranteed Rate we understand that purchasing or refinancing a home is one of, if not the most, important a transaction a consumer can make. That being said our mission is to do whatever it takes to make the mortgage experience as simple and un-stressful as possible for our clients.

We have the lowest rates on a full menu of proprietary programs combined with knowledgeable loan officers that will get the job done. Guaranteed Rate has 400 employees in ten offices and we’re licensed to do business in 30 states.

Guaranteed Rate has four business platforms that service our diverse client base.

Our Elite Realtor Division works directly with the realtor community providing training, research and marketing support to our over 1100 Realtor Partners. This Division almost exclusively originates loans tied to the purchase of a home and accounts for 60% of our total business.

Our Inbound Division works with clients who hear about Guaranteed Rate through our advertising and direct marketing campaigns. These clients work with our state-of-art call center staffed by seasoned loan specialists.

Our Wholesale Division sources mortgages through third party brokers in 20 states and currently accounts for a quarter of our business.

Our Direct Division obtains clients nationwide through third party lead sources and finds mortgage solutions for alternative and credit challenged clients.

    Let's face it. Everyone on here says that Customer Service is their primary focus. If you've been in our industry long enough to earn your stripes then you know that, statistically, that's just not anything close to true. I don't know who's lying or just mistaken, but there are too many bad experiences in our industry to support a 100% claim to prioritizing Customer Care. It's my guess that many of the Loan Officers on here would define customer service as getting a job done, well, and with a smile. There's nothing wrong with that. I'm learning, however, that my standards are far higher. As I close more loans, I have more and more real estate agents wanting to partner with me. Many of them the seller's agents that I meet at my client's closing table. Here are two very short stories that illustrate why my business is growing and why I insist that you won't find anyone who cares about borrowers more than I do.