- Marte Cliff
- Marte Cliff Copywriting
- Contact Marte Cliff (Marte Cliff Copywriting)
- Google Profile
- Find me on Google+
- Office Phone
- (208) 448-1479
- 1794 Blue Lake Road, Priest River, ID, 83856
- Marte is a freelance real estate copywriter, helping agents build their real estate business and promote their services through web copy, agent bios, prospecting letters, postcards, and newsletters.
About Marte Cliff, Real Estate Copywriter
Marte Cliff is a real estate copywriter with a past – in real estate.
She worked for various brokers for 9 years, then became dissatisfied with "business as usual" and became a broker herself. She opened the first woman-owned real estate agency in town, with only one agent. That agent, another woman, was fresh from real estate classes.
Other brokers vowed to have her out of business in 6 months. Instead, within 2 years, her agency was responsible for more than 50% of the closings in her area. That was with 5 competing agencies plus a handful of "out of town" agents working the area.
What led to their success – along with customer service – was marketing and follow-up. After reading books and magazines about real estate marketing and then attending two NAR National Conventions, Marte was filled with real estate marketing ideas. She put them to use, beginning with the first announcement to the team's spheres of influence.
Nine years into being an owner / broker, when her agency was one of only 3 remaining in the City of Priest River, Marte realized that her favorite part of the real estate business was marketing. That's when she sold the agency and turned to real estate copywriting full time.
To sharpen her skills she studied copywriting through AWAI and twice attended their copywriting conference in Florida. She now stays sharp by reading a variety of newsletters from top copywriters around the world.
She also stays on top of what's happening in the world of real estate. Reading Active Rain posts, setting "Google alerts" for new information on laws and lending, and talking with agents all over the country keeps her up to date on the challenges real estate agents face in this troubled market.
Marte does write for a variety of other businesses, but real estate is the first love.
When not writing, studying, or reading mystery novels, Marte enjoys being outdoors – working in her garden, walking with her dogs, riding a horse, or taking pictures of nature. She and her husband live on 20 secluded acres with plenty of opportunities for wildlife viewing right outside the windows. She loves the lifestyle, but has one regret: No high speed Internet. She has to be content with satellite service.
Marte has two wonderful sons and a beautiful grand-daughter.
Your success is Marte's goal:
Marte's involvement in writing for real estate goes beyond writing a web page, a bio, or a series of real estate prospecting letters for an agent – she's also interested in seeing every ambitious agent succeed in the business.
She remembers the real estate classes she took and how little they taught about getting a start and finding those first clients. That's why, in addition to her primary real estate copywritng website, she created a website just for new real estate agents. It offers tips, advice, freebies, and products to help an agent get off on the right foot and jump-start their success.
In order to help busy agents prospect more effectively, Marte offers more than 25 pre-written real estate prospecting letter sets for reaching out to a variety of buyers and sellers. These are available both on the "beginner's site" and on the prospecting letters page at Copy by Marte.
Marte believes that a successful real estate career is a blend of many kinds of marketing - some done in person, and much done through the written word. It requires the courage to "leave the herd" and market your individuality while creating a niche in which you can become THE expert. After that, it requires skill in marketing your listings so that they too stand out from the crowd.
One of her goals is to help as many real estate agents as possible break out of that mold and represent themselves with websites, agent bios, and a variety of other real estate marketing materials that give prospects an urgent reason to call.
Marte publishes a weekly real estate marketing ezine – offering a variety of marketing tips, reminders, and a bit of gentle nagging. If you'd like to receive these weekly messages, please visit her at copybymarte.com to opt-in.
The South Pasadena page is fabulous! I love your writing and am so glad to have made this connection with you!
"Marte Cliff will take care of all your copywriter’s needs! She values your time, offers new solutions and ideas, juggles multiple projects with ease and delivers on time, every time!
Moreover, she cares about each and every one of her clients while maintaining a helpful and cheerful attitude! If you’re looking for the best, look no further and call Marte –she has a proven track record and gets the job done!"
Kristine Ginsberg on LinkedIn
"Initially I contacted Marte about writing our 'About us' page & a couple of other static pages but I liked her writing so much and she captured what we are all about so well that I got her to write the entire site, plus bios, plus articles, plus a series of 10 recruitment letters."
Jody @ Connective Realty
The articles are exactly what I wanted! Full of great detail, without being wordy, and best of all, they sound like something I would write! Thank you so much! I’m sure we will have another project in the near future! I could not be happier. Feel free to use me as a reference any time.
Thank you once again for your help, patience and determination in seeing the project through. You are GREAT to work with and I will recommend you if I know anyone who needs excellent copywriting.
It is exceedingly rare to work with someone who actually CARES about her clients!
"Thank You! These prospecting letters are just what I needed. The progression from one letter to the next will show those reluctant sellers that they DO need me!"
Jacquie Rich, Lynnwood
I just finished your "Getting Clients" ebook, and thought it was Very good...it opened my eyes & it really gave me some good ideas. Thank you so much for writing it! I will be referring to your ebook time, and time again!
I use your NOD and Short Sale letters to prospect for listings. I love them! I also get your newsletter! So I am a fan.
I am very pleased with the quality and timeliness of your work. I would like to send you more projects as they come up (as I have already done).
M. Benson, Arizona
Your raw land book was definitely worth its weight in gold! If just one of your "watch out for's" relates to a potential purchase - it could save a starry eyed buyer from losing $$ thousands of dollars! Thanks for sharing you knowledge and educating us!
I have personally worked with Marte and she is the real deal!
"Honesty and Integrity In Real Estate
Marte, Just wanted to let you know I have one listing and two possible others from the letters I have been sending. I am now sending out the 4th. YEAH!!!
*UPDATE: I have gotten 5 listings from sending your letters. Thanks so much.
Sue in Florida
I asked Marte for some help in writing my niche marketing piece for my website at www.thepopeofrealty.com I had been following Marte online for quite sometime as she sends informative pieces via email about getting your message across. Now don't get me wrong, I am a skilled writer myself, but Marte has been down this particular road of writing marketing pieces and was able to quickly and thoughtfully give me the initial text on which to build from for my site and this she did quickly after about 3 "getting to know you" direct phone calls and a few subsequent emails. Check it out for yourself!
The Pope of Realty
"Marte is an outstanding copywriter with an excellent understanding of the real estate market, real estate agents and how to write for the web. She listens well to understand the desired outcome and then produces compelling work quickly."
Ken Kaplan Commercial Property Pro