Internationally recognized home staging expert Debra Gould is President of Six Elements Inc. and creator of The Staging Diva Home Staging Business Training Program.  Debra has staged hundreds of homes priced from $190,000 to $1.5 million, with clients earning $10,000 to $100,000 profit on her services.

Debra Gould has personally trained over 400 home stagers in the U.S., Canada, Australia, Wales, England, the Philippines, Portugal and South Africa. No matter where you are, she can probably refer a local home stager for your specific project.

Learn more about why home staging works

Learn what home staging costs

Debra Gould is an internationally recognized expert in the field of home staging and has been featured in The Wall Street Journal, CNN Money, MoneySense Magazine, Reader's Digest, Woman's Day, Style at Home and House & Home and been featured on several TV networks including HGTV, LifeNetwork, Pulse24, CityTV, GlobalTV and CBC. She's also a featured success story in the upcoming FabJob Guide to Become a Home Stager.

With real estate sales slowing in many markets, Les Christie of CNNMoney interviewed Debra Gould on how home staging is the number one strategy a homeowner can use when the market heads south.

Read the full story and Debra Gould's interview with CNNMoney

Debra has a BA in Communications "With Distinction" from Concordia University. She graduated with an MBA from Canada's top business school, the Schulich School of Business (York University), and spent 15 years developing and managing her client's multi-million dollar marketing programs. A frequent contributor to Profit Magazine while she ran her own marketing consulting firm in the 1990s, her expertise is also featured in a chapter of the book Marketing Masters: The Best Ideas and Strategies from Canada's Savviest Marketers.

While running her other businesses, Debra always had a passion for real estate and bought, decorated and sold 6 of her own homes in 8 years at a great profit. In 2002, she decided to take what she new about marketing and her own real estate experience and created her home staging firm Six Elements Inc. Since that time she's staged hundreds of homes and her clients have earned anywhere from $10,000 to $100,000 profit on her services.

"Home Staging is really marketing in its finest form. It is all about decorating a home for the target market to fall in love with," says home staging expert Debra Gould. "A good home stager, doesn't just decorate, they know how and why people buy the homes they do and create the ideal environment for a quick sale and multiple offers." 

Home staging is a completely unregulated field and anyone can call themselves a professional home stager. While some claim to be "accredited" or "certified", there is no independent organization that grants these credentials. Even worse, some programs give their students portfolios to present as their own. So, it's important to ask alot of questions before hiring anyone. Look for: samples of their work (ask about their projects to get a better understanding of where the photos came from), testimonials from past clients and most importantly determine whether you feel comfortable with the person you're considering hiring. Instead of relying on "credentials" which don't really exist, try to determine if the home stager seems to know what they're talking about.

Learn more about hiring a professional home stager 

What the media is saying... 

"Debra Gould took this townhouse that was going to be listed for $750,000 staged it for a fee of $5,000 and it sold in days for $820,000," says CityTV

"Debra Gould, owner of Six Elements, consults with clients whose homes are not selling and supercharges their appeal," says CNNMoney

"If your looking to score on the real estate market, your best investment may not be a house or condo, but an hour with Debra Gould," says MoneySense Magazine

"As color conscious as Matisse," says Boulevard Magazine

"In this hot Beach real estate market, she could be the person to help garner top dollar for your home- and in a hurry," says Beach Metro News

What Clients and Real Estate Agents say...

"Debra, I feel like we've won the lottery! Thanks to your Home Staging advice, we sold in a day for $100,000 more than we expected. I know we never would have come close to that without your great ideas!" Jim C., East York

"Wow, after 6 weeks on the market and no offers we sold the week after you spent the day rearranging our house. Our agent wanted to drop our list price by $50,000 but with your help we had 3 offers and sold at 98% of our original $949,900 asking price." John W., The Kingsway

"The Riverdale house sold for $315,000! Before your suggestions it was worth $240,000 at the most! Thank you for the home staging and color advice— it really paid off!" Sue Eckersley, Re/Max Hallmark, Toronto

"My client's house sold for $21,000 over asking within days. They were very pleased with your efforts, and as Bryan said 'She really loves her work'. I think a fresh and professional home staging eye can benefit most homes. I am passing your name along to another client who needs help with decorating and colors." Joan Watkins, Bosley Real Estate

Read more testimonials