Desiree Sanchez
Name
Desiree Sanchez
Company
Internet Marketing Manager at HMA, Inc
E-mail
Contact Desiree Sanchez (Internet Marketing Manager at HMA, Inc)
Website
http://DesireeSanchez.wordpress.com
Address
1300 Dove Street, Newport Beach, CA, 92660
Description
Internet Marketing for the homebuilder community. Stay on top of the online game, test, try and learn new ways of effective online marketing in the homebuilder community.

Background Insight

I have joined forces with HMA, a Homebuilders advertising agency in Newport Beach, CA. I have been appointed to the position of Internet Marketing Manager. In this role I am managing the online marketing for the 20-year old, award winning agency's clients online efforts, including all aspects of search engine optimization (SEO) and search engine marketing (SEM).

HMA LogoFounded in 1987, award-winning HMA, Inc represents a client roster of highly regarded homebuilders and developers. These include Shea Homes®, five prestigious divisions of Standard Pacific Homes, K. Hovnanian® HomesTM and California Pacific Homes. We have an extensive body of experience related to master planned community marketing, including providing counsel and support to the development partners prior to the launch of new communities, to capturing solid positioning for the Master Planned Communities from its inception.

We also have extensive experience in resort community marketing, active adult communitites and just about everything that our homebuilders and developers cover.

The agency's illustrious client list is also comprised of California's most respected land developers, including Rancho Mission Viejo, Lewis Planned Communities, Castle & Cooke, D.R. Horton's Los Angeles Division and the residential marina master planned community of Seabridge located in the Channel Islands Harbor as well as its master-planned community of Skyborne in West Desert Hot Springs.

In addition, the agency is actively involved in numerous philanthropic endeavors, including support of HomeAid Orange County, the charitable arm of Building Industry Association of Southern California.

Business Goals

The primary goal for every one of my homebuilders and developers are to raise brand awareness of their newly introduced Master Planned Communities and drive prospective online traffic to our websites that are promoting these large communities.

Through several online marketing tunnels offered in today's highly competitive online world, we continue to implement new and effective ways of advertising our newest properties for sale.

With every new community in the homebuilder industry we are strategically grooming each and every project with unique, effective, aggressive online marketing to gain the highest possible ROI for every effort set in place.

High Impact, Target-Specific Advertising

Some of our efforts in raising brand awareness and driving more prospects to our communities, have included the following marketing efforts as well as other numerous advertising means:

  • Concept Development, Strategic and Tactical Development of B2B and B2C print advertising campaigns
  • Broadcasts
  • Radio, Television, Video Scripting, Art Direction
  • CD Scripting, Story Boards, Direction
  • Brochures - Corporate, Project and Community
  • Search Engine Optimization
  • Search Engine Marketing
  • Pay Per Click Advertising
  • News Releases
  • Magazines
  • Billboards
  • Partnership marketing with Realtors and much more

Through it all, we have explored and perfected the several different options that each of the above means branch out to.