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Are You Fit To Compete? An ActiveRain Contest for February

By
Services for Real Estate Pros with RE/MAX Executive Realty - Happily Retired 104763

 

Real estate marketing and Physical Fitness are my two passions and not necessarily in that order!! Preparing for the Olympics or any athletic competition requires many tasks that are comparable in magnitude to what our real estate profession demands, in order to be victorious!!

When a challenge is ahead, our mindset is the first test. We must believe we are the champions. It all begins with how we view our ability to perform. With each execution, during the course of our business day and/or workout session, we have the advantage of gauging our progress. That requires focus. We must pay close attention to how we work, in business and with our physical conditioning. Success is not a guarantee because we “made the cut” in the past.  There are many winning horses who trotted to the glue factory, as the old adage goes!!!

I focus on maintaining top physical strength as well as keeping our shelves filled with resale listings and new subdivisions. Both require discipline, along with focus. The discipline with real estate refers to marketing.  Marketing like you mean it!! Remember?  Marketing consistently and leaving no voids within that marketing program.

Working out with a professional trainer enables me to practice a defined routine on the off days without my trainer. I hit the gym 6 of 7 days a week, and I leave one day for my body to recover.  The training routine follows the same type of program I use for marketing.  I work two muscle groups at a time. A large muscle group and a small one on the same day. I market an offline (direct mail postcard campaign) and describe that online on the same day. One complements the other, and I exercise both on the same day. As an example with fitness, I’ll do back muscles on the same day as biceps and pecs on the same day as triceps.

 

 

The results of marketing and fitness are recorded with every execution.  I have a running list of the number of listings for each month, and a chart that reflects the increase of weights and repetitions accomplished each week to record improvement. Both marketing and fitness can be reflected on a graph.

When I first began my marketing in 1978, direct mail marketing consisted of 5-5-10 because I didn’t have a “pot to pee in or a window to throw it out of.” Just saying, I was poor!!! However, I did that consistently and as my following improved and my name became branded, I increased my mailing pieces from 20 to 1,000, and now I mail to the town with 7,658 pieces each month plus status change postcards.

My initial workout routines were very basic. I worked my way up to where I am now, and I have not “hit a wall yet.” My lifts began with nothing more than a bare bar weighing 45 pounds.  Now I have over 200 pounds of deadweight that I pull off the floor. That took me 2 full years to accomplish.  Just think about that! Every day in the gym (except one day a week) and for 2 full years with weight lifting.

Success with physical fitness happens ONLY when one is consistent in how one WORKS OUT IN THE KITCHEN. Success with direct mail marketing is as good as the degree of understanding of how the target thinks and what the target expects to receive. It’s target marketing, and it requires thought.

How we eat everyday will either make or break the potential for success in the gym. Clean eating is the best. No grain, no dairy, fresh fruit, fresh veggies, lean meat (I boil mine) and eggs.  It works…. They both work…. In the gym and in the real estate business.

Success is not guaranteed…. It’s an ongoing process that requires focus, discipline and the ability to scrap it all and make adjustments immediately when needed.

My intention was to write 300 words…. Sorry for the ramble… this happens when I’m passionate about a topic… and you gave me two of them!!!!!!!! Your fault!!

Posted by

 

 

Barbara Todaro, Great Grandmother to Caleb, Santino, Aiden and Gianni       

Todaro Team - Retired

508-918-9148

               

             Copyright © 2009 - 2021 Barbara Todaro

                               All Rights Reserved



 

Comments (50)

Roy Kelley
Retired - Gaithersburg, MD

Thank you very much, Barbara, for your inspiring message.

Have an outstanding week.

Feb 11, 2018 05:35 AM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

Don't apologize for the length of this post. We love your passion and your championship attitude. You own Golds in both Marketing and Physical Fitness. 

Feb 11, 2018 08:19 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Thanks, everyone, for your nice comments and continued support.... I'm always appreciative....

Feb 11, 2018 08:35 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Barbara Todaro - indeed you are passionate.  You have not only set a high bar but you keep raising it.  Congratulations!

Feb 11, 2018 10:11 AM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Boy Barbara Todaro, they rolled that contest right down your alley. I am so proud of how far you've come with your fitness, health and business my friend!

Feb 11, 2018 01:24 PM
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

You are a shining example of how to do it all...and have it all by doing it right Barbara Todaro !

Feb 11, 2018 05:24 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Barbara, I  love your laser focus, iron discipline and incredible perseverance...you would not like how I cook, we have everything that you eliminated from your kitchen:)Endre

Feb 11, 2018 09:07 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Thanks, Grant, Paul, Lisa and Endre.... I always appreciate your comments...

Feb 12, 2018 01:07 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

 

Barbara Todaro When I saw this contest, I knew you would have an inspiring entry and you did not disappoint. You practice what you preach...you have a listings goal and a fitness goal and...

'The results of marketing and fitness are recorded with every execution'

Feb 12, 2018 05:17 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

it's healthy to have goals...... Margaret Rome, Baltimore Maryland and what better goals to have than fitness and business related....

Feb 12, 2018 05:53 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Barbara Todaro Healthy goals are the best and you lead by example. So proud of what you have accomplished.

Feb 12, 2018 08:07 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

You are my inspiration -  Barbara Todaro  every marketing word your write works  

Feb 24, 2018 03:31 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Thanks, Margaret and Hannah....

Feb 24, 2018 05:26 AM
Nick Vandekar, 610-203-4543
Realty ONE Group Advocates 484-237-2055 - Downingtown, PA
Selling the Main Line & Chester County

You are an example to us all of what can be acheived and willing to share to road to success as well.

Feb 24, 2018 06:06 AM
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Barbara, I love the analogy of fitness and marketing. They both take disciple and commitment. You have definitely taught us that.

Feb 24, 2018 09:57 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

anything can be achieved with focus and discipline Nick & Trudy Vandekar, 610-203-4543 

Mike Cooper yes, discipline, focus and commitment.... 

Feb 24, 2018 10:03 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

You are such an inspiration, Barbara, for your marketing and your training. As always thanks for the insights!

Jeff

Feb 24, 2018 10:20 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Thanks, Jeff Dowler I enjoy both marketing and strength training....

Feb 25, 2018 03:30 AM
Corey Martin
Martin Presence Group - Ruston, LA
Real Estate and Management Solutions

Bravo. Great work both with increasing your weight training and marketing prowess. Thank you for sharing!

Feb 26, 2018 02:12 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

thanks, Corey Martin both happen to be a passion of mine so it's a true joy to work both.....

Feb 26, 2018 02:14 PM