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Name: Edwin Gerace
Company: Russell and Jeffcoat Realtors
E-mail: Contact Edwin Gerace (Russell and Jeffcoat Realtors)
Website: http://www.EdwinGerace.com
Office Phone: (803) 957-5566
Cell Phone: (803) 609-7653
Fax: (803) 753-0055
Address: 5599 Sunset Blvd, Lexington, SC, 29072
Description: Edwin Gerace with Russell and Jeffcoat Realtors offers buyer and sellers services. Visit www.EdwinGerace.com

About Us:

Edwin Gerace is an agent that has been in the business for cloose to 10 years, he has been involved of all levels of involvment of Local and State Real Estate Issues and Committees. Edwin has used his involvment with the community to make him self very marketable. Edwin Believes in two phylosifies 1) Be Seen 2) See. Edwin has used many simple things to help people remember him "Call Him 803-609-SOLD" Visit his site "www.609sold.com or email him at Mail@609sold.com IT all says 609osld Let him show you how your listing will be on the list of 609-SOLD

Edwin loves Lexington, that is where he lives with his family and plays and raises his daughter. Allyson his wife and his daughter love lexington too.

Areas of Expertise

Marketing Statement

My Marketing plan is to take my clients product and maximize all feasible marketing platforms for their product. I believe optimum exposure for my clients. This is accomplished with many separate means of marketing from mass mailing, print media, web presence, networking, co-brokers, and sphere of influence. Typically I take my clients product and discover their buyer. Then I customize the correct media for them.

Example of a typical home marketing plan. First discover correct market price, verifying volume in that price range with expectations of sales, communicating with client statistics of time on market, average list price vs. sale price, and competition. Then I would customize the buyer profile to the marketing. Internet exposure is becoming paramount to reaching the most prospects in the shortest time. I make sure that my entire inventory has pictures and accurate descriptions and directions and price for all internet buyers to have available. With the internet most people fail to make available all of the pertinent information and in one click they are gone, so you have one chance to show them. While the internet is strong the buyer that drives around looking for property is very resourceful, they are stopping and looking and are quick to judge. So having a color flyer with all information is a must. Again This buyer is like the Internet buyer they are gone in seconds, so having all the information they want is crucial and being accessible to them is a must. I then follow up my marketing with word of mouth marketing by networking 100% of the time giving information about my products to everyone I come in contact with. I then follow network marketing up with print mediums, from newspaper, magazine, billboards, brochures and any that fit the client's buyer.

Finally I feel that with my marketing my homes with high internet exposure, on site information, easy access to me (609-SOLD), print mediums, and full time networking that my clients feel that have received maximum exposure. With maximum exposure you give your clients what they deserve, results. And that is why "With Ed You Win", Call Edwin.

History of Edwin Gerace

History of Edwin

Edwin Gerace was born in New York City to his parents Jennie and Edwin Sr. Edwin, Sr. was a New York native and a young stockbroker at the stock exchange. His wife Jennie was a West Virginia native. Together they started their family in the New York City. The family enjoyed a great beginning in New York City but Edwin Sr. decided to move the family to Johnson City, Tennessee. Edwin's brother, Ben, came along when Edwin was about four. In Johnson City Edwin was very involved in High School. He helped with the Annual, was on the tennis team, worked on church activities and much more. After graduation from high school he decided attend College of Mount St. Joseph in Cincinnati, Ohio. While at "the Mount" Edwin was very active. He was involved with the Campus Radio Station, Student Government, Resident Life Activities, Campus Church Activities, College Admissions Department, and the Varsity Tennis Team. Activities on campus included being spokesperson for the Dorm, organizing campus activities, and lastly educating prospective students. After graduation Edwin was recruited into the restaurant management business. He began working with Frisch's Big Boy in Cincinnati managing a training store. He left Frisch´s when a bigger opportunity came his way from O'Charley's Edwin then became the Dining Room Manager to Assistant Front House Manager. Three years later his family needed someone to keep a closer eye on his Grandmother Gannon in Greenville, South Carolina. Edwin moved with O´Charley´s to be closer to his grandmother. In Greenville Edwin was Dining Room Manager, Assistant General Manager, Bar Manager, and then Assistant General Manager. But he was not happy in this career and began to contemplate a change to better match his personality. His grandmother had been a realtor and also his is Aunt currently owns J Tallbott Realty Florence, SC.

Since Edwin had heard so much about real estate all his life he decided to make a change, and so began his career as a realtor where his grandmother began hers years before - in Greenville, South Carolina. He started with Century 21 in Mauldin, South Carolina in 1998 and knew he had found his niche when he made his first sale. Then while working and learning the ropes in Greenville he met a woman named Allyson at a party. She was from Columbia and a long distance relationship grew. After a year of driving back and forth he decided to move to Columbia and continue his real estate career, while also being closer to Allyson.

So Edwin packed up his real estate experiences and moved to Columbia. His Columbia career began with Century 21 then after a year he made the change to Russell & Jeffcoat. Then in 2000 Edwin and Allyson got married. And in 2002 they welcomed their little girl into their lives3; Sophia Elaine.

During his years in Columbia Edwin has been very active in community projects. He was Community Service Chairman of the Board of Realtors. He is a member of the Circle of Excellence, the highest award in the area. His career has taken off with great success. He has become very active in the local Lexington Chamber since he lives in the town of Lexington. He has actively participated in helping with the Lexington Fun Fest by being on its Committee. He is a Leadership Lexington County Alumni. He also participates on the Taste of Lexington Logistic Committee, Education Committee for the chamber and Vice Chairman of Teacher Recruitment fair, Member of the Town Advisory Committee, Leadership Lexington County Board Member, Lexington Chamber of Commerce Ambassador, and finally Leadership Lexington County Search Committee and the Marketing Coordinator

In 2003 Edwin also sold over 50 homes. He qualified as a Columbia Board of Realtors Circle of Excellence Lifetime Member, Columbia Home Builders Regal Award Member, and Russell & Jeffcoat President's Club. He has sold over 5 Million in real estate and is ranked one of the Top 40 agents at Russell & Jeffcoat. He is also listed in the top 5% of Realtors in the Columbia Area and top 10% in the State.

In 2004 Edwin received the highest honor he could. He was awarded top 20 Business person under 40 for Columbia by the state paper. This was a shock and honor for him and his family.

As well in 2004 He qualified as a Board of Realtors Circle of Excellence Member, Columbia Home Builders Regal Award Member, and Russell & Jeffcoat President's Club. He has sold over 5 Million in real estate and is ranked one of the Top 40 agents at Russell & Jeffcoat. He is also listed in the top 5% of Realtors in the Columbia Area and top 10% in the State and top 5 in his office. While doing all this business he made time for Lexington Chamber where he was active in Ambassador program as well as many committees such as Education Committee, Fun Fest Committee, Taste of Lexington Committee and as well as active wit the town on the Town Advisory Board and Council Arts Council Selection Committee. When he had free time he was battling a daughter in the Wild 2's.

In 2005 Edwin with out a doubt Edwin's truest momement was when he left his family for 4 days to go to Biloxi, Mississippi to help the Hurricane Katrina victims. This was the most touching and un-conditional thing he has done. The experience will last a lifetime. Broker Agent News magazine selected Edwin as a rising star for November. Edwin for the 4th year in a row sponsored a Baseball team for Dixie Youth Baseball. Edwin continues to give back to his community when he can. Edwin

Edwin Continued to work with the chamber in events that would help promote the chamber and the community. Some events include Lexington Funfest which facilitated raising thousands of dollars for Adopt A Cop for the Town of Lexington Police department through a Dunking Booth with High profile persons and politicians. Edwin had many other projects such as Lexington Chamber Taste of Lexington, Chamber Education Committee, Town of Lexington Performing Arts Center Committee, Regal Awards Committee, SMC Board Member, and much more

In 2005 Edwin also sold over 60 homes. He qualified as a Columbia Board of Realtors Circle of Excellence Lifetime Member, Columbia Home Builders Regal Award Member, and Russell & Jeffcoat President's Club. He has sold over 5 Million in real estate and is ranked one of the Top 60 agents at Russell & Jeffcoat. He is also listed in the top 5% of Realtors in the Columbia Area and top 10% in the State.

In 2006 Edwin committed to being on the Board for SMC Committee as well the Chairmen of the Ambassadors. He is a committee member for the Lexington Chamber Gala and Columbia Home Show. He stayed ative in his church as well. Edwin worked with the State Association of Realtors working on political issues that effected his industry. Edwin was also helping his company with marketing ideas and bieng the test person for large items that the compay would role out such as Zip Forms Online etc.

In 2007 Edwin continued his active role with the State Associaton of Realtors and participated in the State and National Convention. He worked again with the Fun Fest for Lexington where he raised over $1,000 for Adopt a Cop in less than 4 hours. He participated with the Habitat Humanity through Columbia Board of Realtors.