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Name: Howard Goff -- Clark County Vancouver Real Estate
Company: Keller Williams Realty
E-mail: Contact Howard Goff -- Clark County Vancouver Real Estate (Keller Williams Realty)
Website: http://www.TheGoffTeam.com
Office Phone: (360) 334-6646
Fax: (360) 334-6646
Address: 915 Broadway, Suite 100, Vancouver, WA, 98669
Description: With over 36 sales already this year we are helping both buyers and sellers achieve their goals and dreams in this difficult market. One meeting and you will know our principles are trust and quality.

About Me

Howard Goff is the team leader and listing specialist for THE GOFF TEAM. His years of experience in online marketing and researched pricing strategies make him the ideal person to handle the job of getting homes sold in this market. If you need any advice or want to ask Howard about the prospects of selling an existing home call him direct at (360) 513-5811.

Areas of Expertise

We have mastered both represneting sellers and buyers and have a good deal of knowledge about the short-sale process and a depth in marketing and technological experience that most agents cannot match.

The internet is fantastic and has opened many doors to both agents and real estate consumers. Due to past experience, I am uniquely positioned to take advantage of how the internet now fits into the world of real estate.

Our practice consists mainly of helping people:

Buy their first home
Move up to a larger home
Relocate to the Vancouver area

References are available on request.

Services

Based on my marketing experience I do not believe that one size fits all. In my listing presentation you will not find a copy of "the" marketing plan that every client gets regardless of situation but instead you will find out how I work with clients to develop a marketing plan for each property that is best for them and their situation.

And just as I tailor the marketing plan to the strengths of the client and their property, I tailor my marketing services to take advantage of the unique strengths and expertise my experience brings. You will not find our approach duplicated by any other agents.

As an overview, we are on the leading edge of technology when it comes to marketing property. Craigslist is one of the most important venues for exposure and we have customized a Craigslist template which offers potential buyers more information and easier access to the information. We have implemented statistical tracking of our Craigslist ads and our listings normally get between 100 and 200 viewings a week just off Craigslist. Many of those visitors move on to our main website, www.nwip.com where they can see more pictures and a virtual tour of each property. Like Craigslist, we find a great deal of value in the virtual tours and create tours which are usually about five minutes in length showing all of the best features of each property.

Another feature we employ is interactive voice response or IVR. We make recorded information about your property available 24 hours a day on our special toll free line. Some buyers are more receptive to audio information, some to printed information, some to pictures and some to video. We present your property professionally in all media forms so as to appeal to the most buyers possible. As with Craigslist and all of our other marketing efforts, tracking is important and our IVR system provides detailed statistical information about who calls, when they call and where they saw the information about your property.

As with most agents, we provide an "in-side" brochure in addition to the flyer which gets placed in the sign in front of your house. This in-side brochure provides additional pictures and information which people viewing your house can take with them. We also have the technology to create custom CDROM's which can be handed out or sent by postal mail to people who are interested in your property whether they have viewed the property yet or not. We also provide a special custom version of the virtual tour to the ultimate buyer of your home as a thank you gift to them for purchasing your home. Buyers love this and can send it to friends and relatives to show off their new home.

One of the big advantages we have when it comes to "electronic curb appeal" is having a professional photographer on staff. We usually take around 200 pictures of each house and then adjust and combine them back at our office to create flyers, panoramas, virtual tour frames and in some cases print media advertisements. I have heard from a number of sources that the current market is "a price war in a beauty pageant". The more beauty your advertising can portray the better you will fair in the price war part. Having your home professionally photographed would normally cost you upwards of $1,000 and you get that for free by listing your house with us. You will not be disappointed in our presentation of you property and in fact, I would challenge you to find another agent who does a better job at this.

I do not have a one price fits all service. My listing book has several options depending on each client's need and factors relating to the property being listed. Depending on the house being listed and your timeframe for accomplishing that we will find a price for our services that works for you. And of course, you only pay us after we have helped you close the sale of your home.

One service that I regularly give away free is my Initial Home Marketing Consultation which can be anywhere from 45 minutes to an hour and a half. In this meeting I attempt to educate clients about our unique way of doing business and answer any questions they may have about the process of selling a home. Only after I feel that both the clients and myself are satisfied that there is a good match between myself and the client's needs do we proceed to list the property.

You can find out more about our services by calling for a free evaluation of the market value of your home which is included in our Initial Home Marketing Consultation.

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