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ERA REAL ESTATE EXPANDS ONLINE PRESENCE FOR ITS LISTINGS
National real estate network makes listings more 'discoverable' and 'searchable' online with Google Base

By providing its listings to Google Base, ERA Real Estate helps make its home sellers' listings more searchable online. Google Base offers content providers such as ERA Real Estate the ability to provide property-specific attributes therefore increasing the chance that an ERA® listing will appear in the results of relevant queries. Based on the relevance match, a listing may also appear in search results on Google, Froogle and Google Maps.

"A large majority of today's real estate consumers are starting their home search online, but they are getting to this information in a number of different ways," said Brenda W. Casserly, president and CEO for ERA Real Estate. "By working with the Internet search leader, Google, we have created another important online marketing venue that, in addition to our brand Web site, will generate exposure for our affiliates and their listings."

Online home shoppers can now find the ERA listing information on Google that precisely matches their home search needs and preferences. From their search results, they can then link to ERA.com to access additional property information, contact a sales associate or utilize other real estate related resources on the Web site.

"As a company founded on technology, ERA Real Estate is committed to utilizing the Internet to provide the best service possible to both our affiliates and the homebuyers and sellers they serve," said Casserly. "Working with Google is just the latest example of our ongoing effort to maximize the power of the Internet to help our affiliate brokers and sales professionals best market their clients' properties."

The History of ERA Franchise Systems, Inc.

ERA Real Estate greets its 30th Anniversary year with a record of astonishing growth and a winning combination of unique products, affiliate support and entrepreneurial spirit. Looking back is unusual for a company defined by looking forward, but ERA Real Estate has as many accomplishments to take stock of as it has achievements ahead.

It all started with the ambition and imagination of a man named Jim Jackson, who saw the potential not only in selling property, but also in capitalizing on the fresh territory of technology. This was reflected in his new company's name, Electronic Realty Associates, Inc., which opened for business in 1972.

Long before the fax machine became a household word, ERA Real Estate was using it to sell homes. Known to ERA® customers as "The Moving Machine," it was an unprecedented national marketing resource, which could serve the burgeoning relocation market by transmitting listings from anywhere in the country to any ERA® location.

ERA continued its technology tradition with the introduction of it's first consumer website, TeamERA.com. This was followed by ERA Online^TM, which delivered to consumer's information on properties along with information on our offices and sales associates.

ERA Real Estate also broke new ground with the first nationwide home warranty program. Introduced as the Buyer Protection Plan and now called the Home Protection Plan, this program covers costly, unexpected repairs on a home's major working components - furnaces, wiring, plumbing and more - for a year after purchase of previously owned homes.

On such a forward-thinking foundation, the ERA® system's growth was dramatic, with member brokers in all 50 states by 1979. Shaping the course of real estate history by setting bold precedents, it was also around this time that the ERA® system introduced the Sellers Security® Plan, a unique program giving member brokers and agents a one-of-a-kind edge among national real estate networks. Assisting sellers whose current home needs to be sold to enable their next home purchase, the Plan advances the homeowner up to $100,000 equity for the new home, while guaranteeing that "We Will Sell Your House, or ERA Will Buy It!®"

ERA Real Estate has always prided itself on taking bold steps like these, which have included joining forces with other industry leaders. This began in 1981, when Commercial Credit Corp. (a subsidiary of Control Data Corp.) purchased ERA Real Estate, thus connecting it to the world of financial services and further establishing it in the technology industry.

The same year, the ERA® system went international, with the opening of ERA Japan. This was the first step in an ongoing expansion that currently embraces ERA® operations in 28 other countries and territories, where, as in Japan now, the ERA® franchise often rises to be the top real estate company.

The next great ERA® advance in the U.S. came in 1985, when ERA Real Estate was purchased by IMB Capital, further enhancing the stature of the brand. But landmark business achievements have never been the only way that the ERA® system measures success. Community has more than one meaning for ERA Real Estate. Just as the company has built its business from the local neighborhood to the global village, it has also built a reputation of being a good neighbor to those in need.

Since 1977, ERA Real Estate has been a national sponsor of the Muscular Dystrophy Association, helping give new hope to adults and children living with neuromuscular disease. Recently celebrating its 25th anniversary as MDA's exclusive corporate sponsor from the real estate industry, the system reached a landmark of nearly $30 million in donations for the charity, with its commitment set to grow all the more in the coming years.

ERA Real Estate continues both its dedication to giving back and its consistent drive to improve its business. The 1990s marked the introduction of top training programs and ongoing awards for customer service, which help the company maintain the best-trained Sales Associates, the most satisfied customers, and the greatest business growth.

These programs include the ERA® Top Gun® Academy, a rigorous course designed to take basic sales skills to a higher level, as well as the Beyond Excellence and President's Circle conferences for top-producing sales associates and brokers, respectively. At these events, participants enjoy first-rate vacation destinations and unsurpassed networking and professional development opportunities.

Always advancing its legacy of embracing new opportunities by adopting new technology, ERA Real Estate's variety of training programs, including AccelERAtion and other courses, are available through classroom instruction, on video and online. To also serve customers through the pioneering medium of the Internet, in 1994 ERA Real Estate became the first company of its kind to post all listings online, through an alliance with listings publisher Homes & Land. It then launched its own Web site, ERAonline.com (now ERA.com), in 1995. That same year, the company launched TeamERA.com, an information center focused on providing ERA® sales associates and brokers with timely data about the global franchise and the real estate industry. The Intranet site is home to training programs, customizable marketing materials and technology programs.

In 1996, ERA Real Estate was acquired by HFS Incorporated, and became ERA Franchise Systems, Inc. Keeping in step with change, the company welcomed Peter Burgdorff as its new President & CEO. Then in 1997, the company updated its image, while preserving its proven strategies and services, with a new logo and marketing look. In 1998, HFS became Cendant Corporation, offering the ERA® system an unparalleled potential for synergy and full service in Cendant's broad real estate, mortgage, financial and relocation divisions, and other holdings.

The affiliation with Cendant also introduced an array of preferred alliances, now marketed through ERA® Select Services^SM. This program gives brokers and sales associates a competitive edge through the opportunity to offer value-added national services and local discount services to customers - from moving companies to neighborhood plumbers - for the lifetime of their homeownership. This represents the ERA® response to studies which show growing consumer demand for a "one-stop shopping" real estate transaction.

The ERA® system started the new century not just looking ahead, but observing essential American values. The future of America is in its heritage, both in culture and in years, as minorities become the fastest-growing segment of homebuyers and the population of mature Americans burgeons with the Baby Boomer generation reaching retirement age. As this future arrives, ERA Real Estate is well prepared. The company's entrepreneurial spirit, having driven its expansion into 28 countries and territories, positions it well to serve new markets, with tools such as its growing Hispanic marketing initiative and the ERA Sellers Security® Plan. The Plan helps put potential homebuyers at ease, and is tailor-made for the needs of seniors, who are interested in relocating to relatives' homes, smaller houses or retirement communities and need the confidence of a guaranteed sale for their previous home.

At the dawn of a new millennium, the ERA® system is an international neighbor, and to get to know its neighbors even better, the company launched the ERA® International Open Office weekend in 2000. Through this annual event, ERA® companies worldwide open their doors to their local communities, with civic-minded and fun activities that serve their areas and attract new customers.

In 2001 still more frontiers were crossed, as Brenda W. Casserly became ERA® President & COO, the first woman to lead a major real estate franchise network. The airwaves were alive with the ERA® message, as the system sponsored the popular nationally syndicated financial-advice radio show, "The Dolans." Services expanded into other crucial areas of the real estate transaction with the launch of ERA Mortgage. And ERA Real Estate achieved a 62 percent increase in core franchise sales for 2001, one of the most challenging years for both the nation and its businesses.

The year 2002 brought even further good news. The advantages of the ERA® brand identity were reaffirmed with the affiliation of Buffalo, NY-based Hunt Real Estate Corporation, one of the top 100 real estate companies in the U.S. The ERA® system changed its look again as it introduced sophisticated new marketing materials, and many other new tools designed to increase brokers' and sales associates' competitive edge.

The year 2006 marked a bright spot in ERA Real Estate's history as the start of a new era of opportunities and growth. The Cendant Real Estate Services Division became a standalone, publicly traded company operating under the name Realogy Corporation. Realogy is one of the preeminent and most integrated providers of real estate services in the world, and ERA Real Estate intends to fully utilize all the advantages Realogy provides in its size and scope.

A company that saw the future now enjoys a proud history. As more successes in the next 30 years and beyond beckon, ERA Real Estate is always growing, always evolving, Always There for You®.

ERA Real Estate continues to be committed to provide consumers over 50 years young with personalized and targeted service that only a "relationship brand" like ERA can provide. We understand many different types of people make up the "Mature Market" and their housing needs are not the same for a person who is 55 yrs. of age as they are for a person who is 65.

Your ERA real estate professional now has the benefit of a distinctive and targeted program for the 50+ customer called ERA New Thresholds. These and other marketing materials were developed to speak to you and the many interests and needs that are unique to your real estate needs.

At this point in your life, many exciting opportunities await you. You could be downsizing to a smaller home, or purchasing a vacation or second home. Perhaps, you're interested in an investment property, or maybe more specific types of real estate such as an active adult community or assisted living. Whatever your needs, ERA Real Estate is truly dedicated to providing you with the support, direction and unique attention that you have earned.

We Understand Your Needs
By participating in targeted educational courses and seminars, ERA real estate professionals have gone the extra distance to provide you with a level of attention and care that speaks only to you. Some ERA brokers and sales associates - in cooperation with the Senior Advantage Real Estate Council® (SAREC), an industry organization formed to focus on senior concerns - have obtained the

Senior Real Estate Specialist (SRES®) designation. ERA real estate professionals who complete this training and get this certification are even more able to address the specific interests of the 50+ homebuyer and seller. They are that much more prepared and skilled to answer questions unique to you.

ERA understands that the 50+ customer's real estate transactions can be especially challenging. Whether you're selling a beloved, family home, purchasing a new home for the first time in decades, or just want to learn more about different types of accommodations such as active adult communities, assisted living, etc. ERA Real Estate is always there for you.

Our Guarantee: ERA Sellers Security Plan
Quite often, 50+ consumers may have a commitment to purchase a house within a certain time frame, face a deadline for new home construction in an active adult community or just need to sell a current home in order to purchase your next one. ERA Real Estate has an exclusive program that puts a "time-limit" on all the concerns for selling a home by "guaranteeing" a sale. We do it through the  ERA Sellers Security® Plan . The ERA Real Estate guarantee - "We will sell your house or ERA will buy it!®"* - helps to ensure an efficient transaction by entrusting it to an experienced ERA real estate sales professional.

Financing and Mortgage Options
There are a wide range of financing and mortgage programs tailored to meet the unique needs of the 50+ consumer. Whether you want to stay in your current home and refinance, or find the best plan to make monthly payments on a fixed income, ERA Real Estate will help you find the financing strategy that is in YOUR best interests. You can ask your ERA broker or sales associates about the low cost Home Equity Line of Credit that may provide real tax advantages, or Bridge or Interest-Only Loans. Your ERA Real Estate professional can also give you direction and input on various types of conventional or even reverse mortgages, many of which are tailor made to benefit the 50+ consumer. With more than 100 financial programs to fit your needs, ERA Mortgage professional consultants will give you personalized attention to ease the anxiety of finding the right home. They'll take you through the entire process step-by-step. If you are in the market for swiftness, simplicity and certainty, ERA Mortgage will allow you to one-stop shop.

Global Exposure
ERA.com is viewed by more than 700 million potential homebuyers and sellers each month. It offers extensive search capabilities, access to new-neighborhood information and high visibility in the online world - just some of the many factors that give ERA customers an edge on fast results and satisfying service.

To learn more about the ERA New Thresholds program for the 50+ consumer, please contact your local ERA office for more information. We're always happy to share the many ways ERA Real Estate is "always there for you."

*Conditions apply; house must meet specific qualifications and purchase price will be determined solely by ERA Franchise Systems LLC. Additionally a second home must be purchased through a broker designated by ERA Franchise Systems LLC. Call your local ERA® Professional to review details.