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Name: Merv Forney
Company: RE/MAX Renaissance
E-mail: Contact Merv Forney (RE/MAX Renaissance)
Website: http://askmerv.choice3realty.com
Office Phone: (703) 771-2345 x 315
Cell Phone: (703) 431-2145
Fax: (703) 771-9663
Address: 305 Harrison Street SE, Suite 200, Leesburg, VA, 20175
Description: Promoting a real estate consulting business with comprehensive fee for service business models.

About Us:

Merv Forney is affiliated with RE/MAX Renaissance of Leesburg, Virginia and the Managing Director of the Choice³ Realty Group. In addition to actively serving clients, he is responsible for all aspects of the business including planning, operations, technology, marketing and general management...

PRIOR CORPORATE EXPERIENCE
Merv's corporate experience is extensive and dominated by a 24-year executive management career with EDS, supporting information technology and business process services to commercial and government clients. He led a $500 million division of the company as the chief operating officer prior to becoming president of a major business unit.

During his EDS career, he was known for his fairness, integrity, thoughtful leadership, service delivery excellence and high customer satisfaction. His hands on experience in complex transaction negotiations, large-scale project management and activity based costing and pricing directly contributes to the business processes and consulting business models developed for the benefit of Choice³ clients.

CONSULTING BUSINESS
Prior to forming the Choice³ Realty, Merv was President of Business Interchange Group, a management-consulting firm specializing in strategic planning, business development and business process improvement for a wide variety of clients.

FAMILY AND COMMUNITY LEADERSHIP
Merv remains active in community affairs in Northern Virginia where He and Pam make their home with twins Christopher and Karen. Merv has served on numerous boards over the years including the California State Chamber of Commerce and the Sacramento Area United Way.

LCCC logo Small.jpg Locally, he served as the Chairman of the Board of the Loudoun County Chamber of Commerce for two consecutive years. Merv was recently designated a lifetime honorary board member.

He is currently serving his second three-year term
on the board of directors of the Virginia Asset Financing Corporation, a non-profit corporation engaged in asset financing for small, growing businesses. He recently served as Vice Chairman of the Loudoun County Salvation Army Advisory Board and was a member of the Loudoun County Economic Development Commission.

EDUCATION
Merv holds a Bachelor of Science degree in mathematics from California State Polytechnic University at Pomona, California, graduating with honors.

Areas of Expertise:

New construction, lot and land, executive homes, estates, golf communities and general resale.

Testimonials:

January 29, 2006

To Whom It May Concern,
My husband and I have bought and sold real estate in both Fairfax and Loudoun counties over the past 10 years. We have studied the real estate market carefully during that time and have learned all the in's and out's of buying and selling in a fast paced market. We have literally seen it all, having looked at over 500 homes in our various searches. We have had both smooth and disastrous closings. We have worked with good agents and horrible agents. This is the first time we have worked with excellent agents: Merv and Pam Forney.

We are in the process of selling our home in Loudoun. This is an important sale for us so we interviewed 7 real estate agencies. We knew what we wanted and knew how the market works. Once again during the interview process we were amazed at the incompetence of most agents. At 3% commission on a 1+ Million dollar home, we expected excellent service.

Merv and Pam were the only agents who came to our home thoroughly prepared with a complete market analysis based on actual research and statistical models. Merv and Pam by far have the most intelligent perspective on the current state of the market in Northern Virginia we have come across. They do not over-dramatize the state of the market. We believe this is due to the analytical and studied approach they take to the profession. They base all information on BOTH experience AND statistical market research.

Merv and Pam are by far the most Internet savvy agents we have come across. We know that most buyers scan the Internet looking for their next home and that a strong Internet presence is key to selling your home. Others agents had broken links on their sites and poor listings on Realtor.com and Homesdatabase.com. ALL of Merv's listings looked excellent. Merv also provides a very flexible compensation program that can be tailored to different sellers needs. Merv allows his compensation to be based on actual tasks as opposed to just a straight commission. We were able to off-set some costs by helping with the development of our home's website.

Merv and Pam are among the few agents in this area who are truly practicing real estate in the 21st Century. This area has sophisticated buyers and sellers who are very Internet savvy and who want to pay for actual services they receive. The old real estate model is OUT and Merv and Pam Forney are IN.

Thank you
Wendy Dew and Jason Vick