Name
Josef Katz {Marketing Maestro}
Company
Education Marketing and Direct Response Marketing
E-mail
Contact Josef Katz {Marketing Maestro} (Education Marketing and Direct Response Marketing)
Website
http://www.josefkatz.com
Cell Phone
(201) 921-3292
Address
New York, NY, 10024

About Katz Direct Marketing

Katz Direct Marketing LLC is a full service direct response marketing agency.  We specialize in education marketing and direct response marketing strategy and execution. Our marketing plans are developed and customized for each client.  All our efforts are created using metrics and data driven strategy.  We use a customized multichannel approach to media incorporating direct mail, email marketing, online marketing, social media, print and database marketing efforts. If you want to reach customers we will find them and bring them to your physical or virtual doors.

With over 15 years experience in educational marketing we have a unique approach to for-profit education lead generation, customer acquisition and database marketing.  Give us a call to discuss your particular situation or marketing problems and we will solve them for you.

 

 

 

Josef Katz

Josef Katz serves as the Vice President of Marketing for StraighterLine. He is responsible for putting in place marketing plans, strategies, partners and systems to bring the StraighterLine programs to market. Josef is a veteran marketer within the educational industry and has a proven track record of success. Prior to StraighterLine Josef was the Vice President of Marketing for Trump University where he drove the University's growth and international expansion. Before joining Trump University, he served as the Executive Director of Integrated Marketing for Kaplan Test Prep and Admissions. While in this role he was an integral part of their direct mail, email, Internet, and relationship marketing initiatives. Josef's other experiences include providing direct marketing and data strategy for leading brands such as Intel, NASDAQ, Nestle, Volvo, Philips Electronics, New Balance, and Rogaine while working for Draft Worldwide and Fuel NA (part of the Euro RSCG agency network). Mr. Katz was elected to serve on the Direct Marketing Association's (DMA) Ethics Operating Committee. He is a member of the DMA's CRM Segment Advisory Committee and has presented at the DMA's annual conferences. Josef has judged the DMEF Collegiate Echo awards and is a member of Direct Marketing Idea Exchange. You can read Josef's marketing blog to learn more or follow him on Twitter and start a conversation.

 

What others have said about Josef Katz

"Josef and I were able to connect through social media outlets to discuss how our companies market to our customers. As a startup, it can be very difficult to pick and choose the most optimal methods to target your message to your prospective customers considering you're working with a constrained pool of funds. Reading Josef's insightful content through various media outlets helped tremendously, but it was a one-to-one conversation with him that blew me away. His experience and tactical insights on where to go and what to do has given us invaluable insight (for which I would imagine some experts would gladly charge a high price). Josef knows his company, his industry, and his methods well, and you can see this (alone) through the tremendous success StraighterLine has seen thus far in getting off the ground."

Josh LeQuire, President, LEVELEARNING

“At Franklin Spirko we get to work with many clients but none have been as exceptional as working with Josef. Mr. Katz exemplifies the word "creativity" and brings a tremendous amount of benefit to our relationship beyond just being a client. In our consulting he is an active member of our team and is thus very easy to work with. Viewing the relationship between supplier and client as a true partnership allows us to better deliver results. In our time working with Josef and Trump University I have found Josef to be one of the most exceptional marketing people I have ever worked with. His natural talent is exceeded only by an outstanding work ethic and what I consider an unsurpassed ability to quickly learn and implement new marketing techniques.” 

Jack Spirko, President, Franklin Spirko Media

“Josef is a thoroughly proficient direct marketer who knows how to get things done, lead a team, build relationships, and come up with the next big thing. More importantly, he's a terrific person, whose integrity shines through in everything he does.” 

Andrew Bein, CEO, Active Inquiry

“Josef brings a lot of insight and know-how to bare on his marketing relationships. Josef's marketing success can be directly attributed to his years of hands on experience. He is a very smart and driven employee whom I highly recommended.” 

Joseph McCluskey

“Josef is a sharp, forward thinking marketer. In the time we've known each other and worked together I have found him to be open-minded and always seeking new ideas and new applications. He has an excellent grasp of virtually every facet of marketing, both online and off, and a superior knowledge of all database analytics.” 

Jeffrey Simons

“Josef possesses an excellent balance between likability and expertise. Not one to boast about his numerous years of experience, he lets his work ethic and results sell themselves. I would welcome him on my team at any time.” 

Mario Alex Joseph