Local Strength
Coldwell Banker Residential Brokerage has over 1,200 sales associates in 20 offices across the Metrowest Boston marketplaces. Collectively, we sold over 19,000 properties in 2005 for a combined sales volume of more than $3 Billion. With a market share of about 30%, we do more business than the next 7 real estate companies combined. Nearly one out of every three buyers will buy a home through us. Wouldn't you want to go with the company that works with a third of the homebuyers?
World-wide Name Recognition
The Coldwell Banker name has been a real estate mainstay for nearly 100 years. Franchise Times magazine named Coldwell Banker the number one real estate franchise in the industry, and number 12 overall. Forbes magazine ranked www.ColdwellBanker.com as "best of the web" for two years straight. Coldwell Banker Residential Brokerage is the top producing real estate company in the nation with a sales volume of over $117 billion. Coldwell Banker is THE recognized word in real estate both locally and nationally.
Captures Most of the Out-Of-Town Market
Our relocation department has commitments with over 70% of the companies that transfer employees to Massachusetts. Cendant Mobility, the largest relocation company in the world, assists more than 100,000 corporate transferees a year, representing half of all corporate business including 70% of the Fortune 500 companies. Coldwell Banker Residential Brokerage is the primary broker for Cendant Mobility. In addition, we work with many other relocation companies in helping transferred employees get settled in to new homes. Out-of-town buyers are the best buyers in the marketplace, and we work with more out-of-town buyers than anyone.
Full-color Homes Magazine
We know buyers prefer color photographs to black and white, so our full-color Buyer's Guide is the preferred homes magazine for the real estate market. Further, homes are organized by area and by price so buyers can quickly find the right home. Our "every day until it's sold" campaign drives us to distribute 30,000 Buyer's Guides each month to grocery stores, convenience centers and other locations where buyers look for homes information. No other real estate company does what we do to get homes in front of home buyers.
On-line! On-line! On-line!
Over 65% of today's homebuyers use the Internet to begin their house-hunting search. Therefore, Internet marketing must play a major part in the overall marketing process. We place all of our listings on the most viewed real estate web sites nationally and locally. These include www.Realtor.Com, www.ColdwellBanker.com, http://www.nemoves.com/ and http://www.coldwellbankerpreviews.com/. But placing properties on the "net" isn't enough. We've also integrated sophisticated tracking systems to find these early shoppers, and work with them throughout their buying process. The result? More buyers come to us than any other company.
More Than Just an Open House
Most real estate agents will hold an open house. But how we market your open house separates us from the others. In addition to traditional newspaper advertising, we drive buyers to houses through our Internet http://www.openhouse.com/ feature. 24 hours/day, 7 days/week, buyers can see when and where open houses will be held. They can tour the home through their computer, learn about Mike, and even schedule an appointment to see the home-without ever leaving their living room. "Convenience" is the marketing buzzword of 2006. And no one makes home buying more convenient than Coldwell Banker Residential Brokerage.
Home Enhancement System
Giving homes the right exposure is essential. But getting the highest price for those homes is equally important. Studies have shown that buyers will pay more money for homes in great condition than they will for homes in average condition. Our "Home Enhancement Guide" and "Dress Your House For Success" video, coupled with my expertise will help you get top dollar.
Mortgage Services
Nothing happens unless the loan is approved. For that reason, we recommend our buyers use Beth Buckman at NE Moves Mortgage for their home loans. NE Moves Mortgage utilizes local underwriting, which results in a higher percentage of loans approved, and faster processing. NE Moves Mortgage also has loan officers in nearly all of our Coldwell Banker offices to make it easier and faster for buyers to get their loans. One unique feature of NE Moves Mortgage is that they require all of their employees to successfully pass a customer relations course. This has led to a customer approval rating of 94.2%--an amazing statistic in the financial world. Bottom line? More sellers get their homes sold because of NE Moves Mortgage.
Exclusive AON Home Warranty
Buyers prefer to buy homes that include a home warranty over homes that don't. When you agree to provide an AON home warranty for the buyer, AON will provide coverage to you for the duration of your listing period, and you don't pay for it until the closing. If you have a claim, you pay only the small service fee. Your home is now more desirable because you will provide the warranty, and you receive coverage during the listing period. No other company does that. Ask me for the details.
Contact me today to list your home with Mike the House Hunter.
