Nate Secor and his wife Laura pride themselves on always putting the client first.
"I always think what do I want when I am a client? I want to know I got the best deal. That means I start with someone who can deliver a deal. Service is a given. I do not ask if they have good service, I figure that out very quickly."
Since 1998 Nate has been finding below market deals starting with his very first personal purchase for $45,600. He was still a student at UC Irvine. No, this was not in rural Texas. The property was purchased in San Clemente, CA. Since then, Nate and Laura have consistently added at least one property per year to their personal portfolio, maxing out at 14 Orange County properties.
"I put my money where my mouth is. As an investor I choose to work with the best people. Others should do the same. My clients and friends always look to me for advice, and I love that. Why would an investor or first time home buyer work with people who don't even own a home? I can tell every one of my clients, you are getting my ten years experience buying at trustees sales, pre-foreclosure, Bank Owned sales, and distress sales. I only wish I knew then what I know now. That gives me the confidence that my clients are in better hands than I was."
Recently Nate and Laura bought the brokerage where they work. They now manage 50+ agents in what many describe as one of the toughest Real Estate markets in California history. As the owners of Elite Team Realty, Orange County, they have faced new challenges.
"Some people think I am crazy. They ask "what are you thinking buying a brokerage now?" Warren Buffett once said he made his money buying what no one wanted and selling what everyone wanted. I bought when big players were closing their doors, and their top performers needed a place to go. Our total market share for Brea agents in 2006 was 17%, and we'll be about 25% in 2007, and I predict with everyone closing down, we'll be 35% or more in 2008. When I explain that to people, they start to get it. Then they ask if they can invest in my venture. It's amazing how quickly perception can change."
Nate and Laura work by referral. They also work with new clients that describe themselves as fun, energetic, motivated to learn, demanding, and appreciative. They help first time home buyers, investors, and others with a passion for Real Estate. They also ask their clients regularly to join their team, so if you are an experienced agent or someone who wants to learn from the best they may have a spot on their team for you! 24hr free recorded info 800-792-9995 ext 2120
