One of the most hotly debated topics among professionals in the real estate and mortgage industries is whether direct mail works and if it's really worth the money.
If direct mail is something you’ve been curious about or have decided to implement into your marketing plan, one of the first hurdles you’ll encounter is the sheer volume of companies competing for your marketing dollar.
Some of these companies provide postcard printing and mailing services, others step it up a level and offer flyers, brochures and other pieces designed either by you or by their staff designer. Then, there are the one-stop shop outlets that do it all. Or does your CRM enable you to design and send printed items right from your database of contacts?
Some of the names you’ll hear most often here on ActiveRain include Cactus Mailing Company, Imprev for digital flyers and postcards and ExpressCopy.com.
This is the best spot on ActiveRain to promote your favorite and demote your not-so-favorite real estate products and services. Why? To help your ActiveRain colleagues make wise decisions on where to spend their hard-earned money.
So put on your Roger Ebert hat, be opinionated and have fun sharing what you know about direct mail companies.