Gone are the days when real estate agents kept their leads on index cards in one of those handy plastic boxes. Gone as well are the days when there was only one lead management software in the real estate game. The sheer volume of customer relationship management (CRM) and lead management systems for real estate agents is amazing.
For ActiveRain’s post "Rich Real Estate Agent, Poor Real Estate Agent," we surveyed over 1,700 agents, trying to figure out what separates the top producing agents from those that. . .well. . .those that don’t make very much money. What surprised us the most is that rich real estate agents are almost twice as likely to use a CRM or lead management system as poor real estate agents. Obviously the rich guys and gals understand how vital these systems are when building a business.
With a robust CRM program, you’re able to manage all of your contact information, track leads, follow up with leads and stay connected with past clients so you remain top-of-mind when it comes time for them to refer an agent to friends and family.
If you’re one of those climbing the staircase to top producer status, this section of ActiveRain’s Product Reviews is now your new bff. On the other hand, if you’re sold on any particular product, we’d love to hear about it.