To effectively market multifamily properties requires more than getting an enhanced LoopNet listing and calling a few fellow brokers. Attending CCIM and MART meetings is valuable, yet not all that is required. And working with investors that already own similar sized assets in the area of the property being sold is only a start.
Clients also deserve a Cost Segmentation Feasibility Study for newly acquired assets. They should receive an after tax wealth accumulation study on their portfolio anually. Optimally, the broker has suffient experience to evaluate how the current Property Manager is performing; to know what equity redeployment strategies are best for the client's needs and market conditions.
I match investments to client's risk profiles, their cash flow requirements and available equity. What I do after the sale sets me apart from other brokers.