I have worked for the same firm in Ahwatukee for several years now.  My Broker recently bought a Coldwell Banker Franchise and so we have gone from a very private firm to a national franchise and I am enjoying all of the new tools we have to offer.  Everything I do is done from a service prospective.  It is not just "fancy talk", Every client I have closed has sent me, and continues to send me referrals.  My family and I live in the area I work and so my knowledge of this area is first hand and extremely accurate.