Graig Griffin, SIOR, Peer-Driven Master-Level Coaching and Mentoring (Pathfinder Institute)
5506929-AB00, 5506929-CEI

6340 S 3000 E

Old Mill II, Ste. 600

Salt Lake City , UT 84121


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Master-Level Coaching, Mentoring, and Education taught by a peer with over $2.5 Billion in personal production. Commercial, Residential, Executive, Home Builders.

Get to know Graig Griffin, SIOR


Graig has unsurpassed experience in the real estate industries. He has worked as a broker, developer, investor, and real estate office owner and manager, completing over $2.5 billion in personal transactions, including averaging over $100 million for 20 consecutive years. With nearly 30 years of experience in a large, highly diverse range of transactions, he is able to be not only a coach to his clients, but a mentor as well. He grew up in Las Vegas, attended the University of Texas at Austin, and worked in urban planning which introduced him to development. He has experience in just about every area of real estate including; residential, commercial & investment, mixed-use, ranch & water rights, development, luxury & resort, and independent fee-based consulting. He has owned or managed multiple brokerages and has operated large teams of agents in multiple disciplines.

Graig is one of less than 3,000 people worldwide holding the prestigious SIOR designation, is a licensed Utah CE instructor, and works in Salt Lake City, Utah. He lives in Cottonwood Heights, Utah with his wife, two daughters and is an avid outdoorsman.

Coaching | Mentoring


Graig has been training agents since 1990. His massive transactional and leadership experience offers his clients a truly remarkable and unique opportunity to learn from practical experience, honed with and against some of the best brokers on the planet. Graig is a 4th-generation educator and his training reflects a commitment to excellence that is ingrained and passes through to his students. He has been described as “the toughest fun teacher I have ever had.” His partnership with Rico Cecala and Rich Shuman has taken the quality of Pathfinder programs to the highest level, now offering a deeper perspective into what actually works.  The Pathfinder Institute is a think tank specializing in the real estate industries and pulls from a wide array of experts across North America, Australia, and Europe. The Pathfinder methodology is based on U.S. Navy SEAL mindset, with one of the founders being a former SEAL operative, chief, and instructor.


Notable Clients

Sierra Pacific (NV Energy), Tenaska, Utah State & Institutional Trust Lands, Intermountain Health Care, The Resolution Trust Corporation, FDIC, Transamerica Realty Services, Walgreens, U.S. Chemical, Howard Hughes Properties, The Conservation Fund, Lennar Homes, KB Homes, First American Title Company, and several branches of the U.S. Government.

Awards and Achievements

1995 NAI Chairman’s Award, Peer-Selected Nationally for Brokerage Excellence
1996 Las Vegas Business Press “Top 40 under 40”
2010-2014 KW Commercial International Leadership Council Member
2012-2013 KW Park City Team Leader & CEO
2012-2014 Partner, Heretic Antimarketing, Digital Marketing Firm
2015-2017 Partner, The Pathfinder Institute, Consulting (Business, Athletics, Military)
2015-2017 Planning Commissioner - City of Cottonwood Heights

2017 - Present, Associate Broker at Windermere Real Estate in Salt Lake City

Graig Griffin, SIOR's Blog Posts

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Certifications

Skills

All areas of residential, commercial, training, real estate technology, architectural photography, urban planning and project design consulting, municipal & citizen entitlement consulting & representation, expert witness, home builder services.  Coaching, mentoring, and education for all these categories plus leadership, team dynamics, competitive analysis and positioning, Millennial topics, etc.

Testimonials for Graig Griffin, SIOR

  • Alex Monroe, Berkshire Hathaway HomeServices | Utah Properties
    04/04/2017

    Graig’s teachings go beyond real estate insights, shining a light on what truly moves us as humans. I came in with preconceptions about coaching, and left with the tools to leave my clientele inspired. While he has great ideas on how you might source this inspiration, Graig’s real prowess was in leaving me feeling personally inspired. As the source of my own marketing ideas I could see what makes my voice unique as a real estate professional.

  • Greg McEwin - Mortgage Loan Officer - Security National Mortgage
    06/22/2016

    Graig Griffin is absolutely the Nikola Tesla of professional coaching and training…His innovative, thought provoking approach is surely ahead of it's time.

  • Rich Shuman, Owner/Broker - The Heritage Group, Boulder City, NV
    03/24/2016

    Well over 15 years ago I started in real estate and my first mentor and inspirational leader was Mr. Graig Griffin. He was a highly productive VP in our organization and regularly trained and coached the less senior agents like myself. I have always said that he possess one the smartest real estate minds around. His knowledge of the industry, practices, trends and technology is above all others. Graig is a dedicated and experienced professional operating always at the highest level. Away from the office I have always been impressed with his ability to achieve balance in his life, explore new experiences and live life to the fullest. Graig is a good friend and the brightest mind in the business…

  • DeAnne Hansen, KW Team Leader - Dallas, TX
    02/18/2016

    Graig and I worked together at Keller Williams. He is extremely resourceful, professional and a great trainer. We served together at the brokerage on the Agent Leadership Council which consists of the highest performing agents. Graig constantly strives to learn new things and puts his all into whatever he does.

  • Dana Sparks, Realtor, Exclusive Listing - Malibu, CA
    02/11/2016

    Graig offers the perspective of an agent who has actually mastered the things he teaches. Learning from a peer is vastly superior to someone just reading from a playbook. When you need help, he knows how and why of what to do, and you can work through creative solutions on the spot.

  • Debbie Zois, Owner/Broker - Keller Williams Realty Las Vegas, NV
    01/05/2016

    Graig loves to train and inspire others. He has a magical way of delivering info so that it is easy for the audience to implement. He has years of business experience which he willingly shares with his students.

  • Staci Scharadin, CEO, Diamond Wealth Management - Las Vegas, NV
    11/02/2015

    Having been both personally and professionally affiliated with Graig over the last 20 years, I can easily say he is consistently one of the wisest and most ethical professionals I know. With a passion for the real estate industry and the success of those around him, he works best in a team and thrives on positive outcomes for all. He clearly moves the needle in whatever he seeks to do.

  • Matt Magnotta - Berkshire Hathaway HomeServices | Utah Properties
    10/01/2015

    I’ve known Graig for over 5 years and interacted with him on many levels, including, multi-million dollar real estate transactions in residential and commercial, educational classes through our Board of Realtors and as the manager of one of the top real estate companies in Park City, UT; I have never met a person with more in-depth knowledge of the real estate industry along with the passion and skills to teach it effectively.

  • Kathy Vallee, Owner, The Vallee Gold Team - Berkshire Hathaway HomeServices, Tucson, AZ
    07/23/2015

    I found his experience with marketing a challenging property to be above and beyond what I have seen in my past 15 years of practicing real estate. I would recommend Graig Griffin to people who are looking for someone to take their business to another level.

    Service Areas (6)
    • Salt Lake City, UT
    • Salt Lake City, UT
    • Utah County, UT
    • Davis County, UT
    • Park City, UT
    • Wasatch County, UT
    • Saint George, UT
    Specialties (4)
    • Commercial
    • Residential
    • Coaching
    • Education
    Languages (1)
    • English