I am Steve Hoffacker, AICP, CAASH, CAPS, CGA, CGP, CMP, CSP, MCSP, MIRM, an award-winning new home sales trainer, real estate sales coach, best-selling author of instructional sales books (for new home salespeople, homebuilders, remodeling contractors, and Realtors), award-winning photographer (real estate, landscape, and nature), and a Florida licensed real estate broker (specializing in commercial real estate) based out of West Palm Beach, Florida. I am active in the National Association of Home Builders (NAHB) as a past National Director and long-time member of the National Sales & Marketing Council (NSMC) and Remodelers Council (NAHBR). I'm also a past State Director for the Florida Home Builders Association (FHBA) and a Life Trustee of the Florida Sales and Marketing Council (FSMC). I am a Charter Member and Life Director of the Florida Atlantic Building Association (FABA).
In 2007, I received the Institute of Residential Marketing (IRM) "President's Award" for my work in education - especially organizing and running the very successful "Meet The Experts" program at the annual IBS. In January, 2008, I was honored as the annual recipient of the "Trina Ripley Excellence In Education Award" also presented by the Institute of Residential Marketing. Then in 2013, I received the highest award presented by the NSMC for a lifetime of achievement in serving and furthering the educational interests of the Council - the "William 'Bill' Molster Award."
The professional designations that I hold are the: Certified Active Adult Specialist in Housing (CAASH), Certified Aging-in-Place Specialist (CAPS), Certified Graduate Associate (CGA), Certified Green Professional (CGP), Certified Marketing Professional (CMP), Certified Sales Professional (CSP), Master Certified Sales Professional (MCSP), Member of the Institute of Residential Marketing (MIRM), and American Institute of Certified Planners (AICP).
I am an approved instructor for the NAHB's University of Housing program and currently teach the following courses: "Marketing and Communication Strategies for Aging and Accessibility" (CAPS I), "Design/Build Solutions for Aging and Accessibility" (CAPS II), "Business Management for Building Professionals" (BMBP), "The Art and Science of Selling" (CSP I), "Understanding New Home Construction" (CSP II), "Selling Skills for New Home Sales Professionals" (CSP III), "Essential Closing Strategies" (ESC), "House Construction as a Selling Tool" (MCSP), "Sales & Marketing" (S&M), "Sales & Marketing for Remodelers" (SMR), "Customer Service" (CS) and "Basics of Building" (BOB).
In addition to teaching these courses for local home builder associations (HBAs), I have a private, non-HBA license that allows me to offer these courses in-company or on demand anywhere in the North America.
I also teach courses on universal design, sales techniques, and lead generation that I have designed for Realtors, remodelers, homebuilders, new home salespeople, interior designers, small business owners, architects, independent product and service salespeople, professionals who sell their own services, and other businesses to help them grow and prosper. These typically are half day programs and include: "How To Rely On Yourself For New Sales Leads," "How To Rate Customers For Better Follow-Up Results," "How To Ask The Right Questions To Make A Sale," "How To Create Your Personal Business Plan For Success," "How To Use Universal Design To Sell More Homes," and "How To Generate More Interest For Your Business."
Many of these courses parallel books that I have written. Currently, I have a total of 33 sales books of more than one-million words in print and available as full-length Amazon Kindle eBooks. Several others are in production.
Books currently available include: "Making The Grade - The A-B-C's of Rating New Home Customers" ($24.95/$8.99), "Knowing The Score - The A-B-C's of Rating Realty Customers" ($24.95), "Hitting The Mark - The A-B-C's of Rating Your Customers & Sales Leads" ($24.95/$8.99), "Operation Discovery - Who, What, When, Where, & More In New Home Sales" ($24.95/$8.99), "Building The Sale - Who, What, When, Where, & More In Realty Sales" ($24.95), "Power Of Discovery - Who, What, When, Where, & More In Building The Sale" ($24.95), "Making New Friends: Connecting With Strangers For More New Home Sales" ($29.95/$9.99), "You Don't Say? - Wisdom For Your Success Journey" ($14.95), "Selling With Builders - How Realtors Can Profit From Selling Builders' New Homes" ($21.95/$6.99), "Using Your Network - Making New Home Sales With People You Already Know" ($27.95/$8.99), "Filling Your Funnel - Building Your Business By Reaching Out To Strangers" ($29.95), "Mining Your Database - Making More Sales Through People You Already Know" ($27.95), "Expanding Your Sphere - Connecting With Strangers For More Realty Listings & Sales" ($29.95/$9.99), "Utilizing Your Contacts - More Realty Listings & Sales With People You Already Know" ($24.95/$8.99), "Creating A Great First Impression - Being An Effective New Home Sales Center Receptionist" ($24.95/$8.99), "Business Planning Made Simple - Creating A Strategic Guide For Your Success Journey" ($22.95/$7.99), "Common Sense Universal Design - Creating Accessible, Safe, Comfortable, & Desirable Homes" ($23.95/$7.99), "Universal Design For Builders - Building & Selling Accessible, Safe, Comfortable, & Desirable Homes" ($25.95/$9.99), "Universal Design And Aging – Keeping Our Homes Safe, Accessible & Comfortable As We Age In Place" ($24.95/$9.99), and "Universal Design For Safety - Creating Safe & Accessible Living Spaces For All Ages" ($23.95/$8.99).