I focus on clients in Durham Region but my referrals take me across the entire Greater Toronto Area (GTA). I have a complete Marketing Plan that I provide to all of my clients that explains exactly what I'll be doing to market their home. It shows prospective clients that they can "hold my feet to the fire" and make me accountable to what I put in writing to them in my plan. I show my clients that I'm not "winging it" or doing things that may have optics with the sellers but no real value in actually selling a house in today's market. My background in technology also gives me an edge over my colleagues and enables me to market homes in uniquely targetted manner.