Home Staging expert Debra Gould, known internationally as The Staging Diva, has personally staged hundreds of homes in the $170,000 to $1.7 million price range since 2002 for the home staging company she created, Six Elements Inc.
Debra has made it her mission to educate homeowners and agents about the benefits of home staging and how to hire the right home stager. In addition to the Staging Diva Directory of Home Stagers, she created a free Home Stager Locater Service, which generates hundreds of project leads for her Graduates.
Frequently profiled in major media, like HGTV, Woman's Day, Better Homes and Gardens, CNN Money, Entrepreneur Magazine, Style at Home, House & Home, Wall Street Journal, CBS Radio, CBC Radio, CTV, GlobalTV, CityTV, Pulse24, Toronto Life, Globe & Mail, Toronto Star, National Post (to name a few), she has built awareness of home staging and its benefits.
Using the experience of her 25 years as an entrepreneur, her background in Marketing (MBA), Communications (BA) and the experience of growing her own successful home staging company, Debra created the Staging Diva Home Staging Business Training Program and has helped over 7000 women and men all over the United States, Canada and 20 more countries to start and grow their own home staging business.
She cuts through the fluff and focuses on the essential information that helps others free up their time to do the staging work they love, while really making money as home stagers.
Debra's top selling book Staging Diva Ultimate Design Guide: Home Staging Tips, Tricks and Floor Plans is written to boost the confidence of new and established home stagers alike and help them avoid common home staging pitfalls. Design tips for every room in the home are brought to life through before and after photos from Debra's clients' homes along with detailed floor plans.
In Staging Diva Ultimate Color Guide: the easy way to pick colors for home staging projects Debra helps home stagers know when and how to recommend colors to a client and even identifies her favorite 90 colors (by name and number) that will work in any home staging project.
Staging Diva Ultimate Guide: Creating The Perfect Portfolio to Sell Your Home Staging Services teaches new and existing home stagers to upgrade their portfolios. How to write convincing copy, how to get better before and after shots, how to have a professional logo designed, how to get the right kind of client testimonials and when to use them, how to get into the media and more are covered in detail.
Many home stagers waste far too much time running around doing free estimates or cutting their prices because they think that's the only way to get business. Both are a sure road to burn out and bankruptcy. Debra shares her secret sales script for how she went from zero business to making $10,000 a month staging homes within two years in Staging Diva Sales Script: How to Avoid the Free Estimate Trap and Turn Homeowners into Home Staging Customers in One Phone Conversation.
Many new and established home stagers still struggle with what to do during a home staging consultation, what to say to clients and how to say it without offending them. Others waste valuable time and money typing up client reports. For this reason, Debra wrote the Staging Diva Home Staging Consultation Checklist with Room-by-Room Client Planning Forms. This product can be purchased on it's own. It's also a FREE bonus with course 3 of the Staging Diva Program, "Taking the Mystery Out Of Home Staging Consultations."
For aspiring home stagers unsure of whether home staging is the right business for them, Debra offers a FREE QUIZ. Those who sign up for it online also get a FREE subscription to "Staging Diva Dispatch," a monthly newsletter filled with staging business tips, articles and inspiring profiles of home stagers.
In addition to her two blogs on Active Rain, Debra writes an ongoing column, Home Staging Business Report.
Visit http://www.stagingdiva.com for more information.
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