Annette  Lawrence , Palm Harbor, FL 727-420-4041, Making FLORIDA Real Estate EZ  (ReMax Realtec Group)

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Rainmaker
180,719
Kenneth J. Jones
RE/MAX at Barnegat Bay - Toms River, NJ
SRES, SFR, SCGREA

Annette Lawrence , Palm Harbor, FL 727-420-4041

The day I resort to paying someone else to provide me leads is the day I know that I'm a totally incompetent real estate agent and should become a greeter at Walmart.

Jan 07, 2017 01:22 PM
Rainmaker
579,263
Mitchell J Hall
The Corcoran Group - Manhattan, NY
Lic Associate RE Broker - Manhattan & Brooklyn

I have heard for quite some time that Zillow's lead generation business model shifted to teams and brokerages. They want big accounts and the big teams have big budgets and lots of new and buyer's agents that will go chase all these leads. To them it's a numbers game. I use to think that way. Now I work smarter. Less is more. Quality over quantity. I have the Zillow reps phone numbers blocked. 

In fact, the reason I started a blog over 10 years ago was to generate my own leads and beat HomeGain and Market Leader and the other companies at their game. I thought they were trapping internet traffic and selling leads to vulnerable agents. They were just landing pages that I was throwing money at hoping if just one converts it will be worth the investment. I sold a couple but to me it wasn't really worth it.

I also tried zip codes at Trulia and Zillow. To me it wasn't worth the aggrevation trying to explain to buyers calling from bogus listings that property doesn't exist or was sold. I don't like bait and switch and that's what I feel a lot of these leads are.

I basically copied the lead generation sites with my own local content and call to actions on my own site. My own leads were much better. Some sellers and buyers that contacted me would say they were following me and reading blog and knew they would list with me or wanted me to be their buyer's agent.

As far as Zillow, I get business and leads just from my listings being featured.  Listings generate a lot of leads. 

Jan 07, 2017 01:10 PM
Rainmaker
1,156,621
Lyn Sims
RE/MAX Suburban - Northwest Suburbs of Chicago - Schaumburg, IL
Schaumburg IL Area Real Estate

Yes, seems logical & I agree with your numbers. I doubt they will know the #'s because they are there to sell you a loosing program based on you NOT knowing the numbers.

Our objectives are different aren't they? Z is selling you something with no proof of results & agents are trying to purchase results from Z.  But no one knows (or cares) what the #'s are to produce those results again.  Z just wants in to your wallet.  They don't give a 'shipster' if you get ANY results.

Mike Ferry taught me how to get the numbers out of any endeavor but I'm afraid yours are in line with reality.  Z's - not so much because again they are counting again that you don't know what numbers you need.

Jan 07, 2017 01:47 PM
Ambassador
2,781,127
Debbie Reynolds
Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

I am glad I don't depend on Z for my business. It is about relationships and staying in touch with contacts that yields better business. I think Z's numbers are greatly inflated and you are closer to being right..

Jan 07, 2017 12:45 PM
Ambassador
843,798
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Zillow is changing their business model for the Premier agent to the megateams and they will favor those will high close ratios and responses. I think the day of the individual agetn getting leads there is greatly diminsihed.

Jan 07, 2017 12:03 PM
Rainmaker
161,151
Nathan Gesner
American West Realty & Management - Cody, WY
We don't just manage!

I've not heard of anyone getting a good return with Z.

Jan 07, 2017 08:42 PM
Rainmaker
2,275,932
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce - Short Sale

Why any agent would pay a company as corrupt and inaccurate as they are to do anything is beyond our comprehension.

Jan 07, 2017 02:34 PM
Ambassador
2,108,579
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I don't have to deal with z giving me leads. Business is good and I just picked up a referral today from someone I sold a home to in December. Lately I've been getting a lot of referrals. 

Jan 07, 2017 08:46 PM
Rainmaker
3,364,174
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I highly doubt you will get true numbers from the folks at Z.  (Or any others selling their products, for that matter.)

Jan 07, 2017 05:18 PM
Rainmaker
265,029
Diana Dahlberg
1 MONTH REALTY - Kenosha, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Z, T, R etc are all the same.  I spent an hour on the phone yesterday with Realtor.com and it's all the same thing ... We can give you 200 leads a month and its only $1,000 a month ... that's 25 cents on the dollar ... what a deal.  Um.... yeah, on second thought ... Nah.  I will work my own leads. Thank you very much.

Jan 07, 2017 04:56 PM
Ambassador
1,631,301
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I prefer to work my own leads and create loyal, raving fans!  For me, it's more about the relationships than throwing money at leads with a low conversion rate.  I prefer to throw that money, AND my time, at my sphere...all day long!

Jan 07, 2017 04:27 PM
Rainmaker
2,035,083
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Many ways to skin the Real Estate cat....

Jan 07, 2017 03:23 PM
Rainmaker
231,276
Greg Cremia
Shore Realty of the Outer Banks - Nags Head, NC

Glad to hear they still have to cold call agents to pay the bills. When they stop calling they have either gone away or they have their agent waiting lists filled.

Jan 07, 2017 02:45 PM
Rainmaker
2,789,049
Dorie Dillard
Coldwell Banker United Realtors® ~ Subsidiary of NRT, LLC - Austin, TX
Realtor-Canyon Creek- NW, Austin TX Homes For Sale

I like Debbie Reynolds am so glad I don't depend on Z for my business! Real estate is a relationship business and providing superior service! If you stay in touch with past clients and your sphere..it's amazing the solid business you will have to rely on. Great analysis that is right on!!

Jan 07, 2017 01:54 PM
Rainmaker
84,473
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

Wonderful analysis, Annette Lawrence , Palm Harbor, FL 727-420-4041

Jan 07, 2017 12:44 PM
Rainmaker
1,013,086
Raymond E. Camp
Nothnagle - Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

I think your numbers are very accurate.

Jan 07, 2017 12:20 PM
Rainmaker
2,182,615
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale - Probate Broker

I would not waste my time discussion anything with Z or the Z sales team. 

Jan 08, 2017 09:22 AM
Rainmaker
1,408,855
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

For most Z leads are the needle in the haystack and a situation where you are most likely trading dollars as opposed to making them ! 

Jan 08, 2017 07:01 AM
Rainmaker
537,937
Jennifer Mackay
Keller Williams Success Realty - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

No thanks - I don't waste my time with Z in any fashion I have more important things to do

Jan 08, 2017 05:56 AM
Ambassador
1,369,439
Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I Z at night only

Jan 08, 2017 05:32 AM
Rainmaker
1,579,302
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Waxhaw/Fort Mill Area Realtor

Z does not promise leads... they promise impressions. And they are very expensive impressions. Since most of my business is repeat and referral my conversion rate on these is 100%... that's where I focus my energies and marketing dollars. 

Jan 08, 2017 02:41 AM
Rainmaker
2,892,176
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

There is no way in hell I am giving them my leads to contact!

I would have to be out of my mind to do so.

Jan 07, 2017 06:05 PM
Rainmaker
3,642,369
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

I would not waste time with these calls.

Jan 07, 2017 05:34 PM
Rainmaker
1,108,388
Marc Swartz, CPA, CA, Real Estate Broker
Royal LePage Vision Realty, Brokerage, Direct: (416) 737-9800, Office: (416) 321-2228 - Toronto, ON
Toronto, Durham & York Regions, Ontario, Canada

Reading just the first five "words" (Z or not to Z?) caused me to think "How would a reader read these words?

1)  To sleep or not to sleep?

2)  To "Zed or not to Zed"?

3)  To "Zee or not to Zee"?

Since you are in sunny, non-rainy, non-humid and non-hurricane Florida (at least at this time of year), I am sure you are encountering many happy fellow citizens down there who pronounce this wonderful letter as in number (2).

(Of course I know you are actually discussing something else which ignores us folks north of the 49th parallel, but what else is new?)

Jan 07, 2017 05:01 PM
Ambassador
2,555,261
Bob Crane
Woodland Management Service - Stevens Point, WI
Forestland Experts! 715-204-9671

Who has time for this nonsense?

 

Jan 07, 2017 04:34 PM
Ambassador
3,034,832
Praful Thakkar
Keller Williams Realty - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Annette Lawrence , Palm Harbor, FL 727-420-4041 long question - short answer. NOT Z!

Jan 07, 2017 03:41 PM
Rainmaker
413,985
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Not to Z.
3:)

Jan 07, 2017 03:00 PM
Rainmaker
121,846
Allie Angeloni
Coldwell Banker Residential Brokerage - Oro Valley, AZ

Interesting question and informative answers Annette Lawrence , Palm Harbor, FL 727-420-4041.  I cannot imagine a high percentage of 'potential clients' would turn into 'real dollars'. 

Jan 07, 2017 01:48 PM
Rainmaker
791,300
Les & Sarah Oswald
Eastvale Team Realty & Property Mgmt - Eastvale, CA
Broker, Realtor and Investor

Annette Lawrence , Palm Harbor, FL 727-420-4041 - The numbers are definitely inflated. 

Come to the light folks. Stay away from the darkside.

Jan 07, 2017 01:08 PM
Rainmaker
1,904,587
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Joe Pryor makes a good argument. 

Jan 07, 2017 12:35 PM
Rainmaker
2,866,400
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

I agree with Joe Pryor 

Jan 07, 2017 12:10 PM
Ambassador
1,592,999
Fred Griffin
Frederick Griffin, Exclusive Buyer's Broker - Tallahassee, FL
Licensed Florida Real Estate Broker

 I have no interest in dealing with Z.

Jan 08, 2017 04:19 PM
Ambassador
3,575,737
Patricia Kennedy
Evers & Company Real Estate, Inc. - Washington, DC
For Your Home in the Capital

Just say no to Z!

Jan 08, 2017 04:00 PM
Rainmaker
1,907,405
Will Hamm
Hamm Homes - Denver, CO
"Where There's a Will, There's a Way!"

Well not a fan of paying Z at all.  leat from T that it gave me nothing but took my money.

 

Jan 08, 2017 08:33 AM
Rainmaker
3,287,414
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you.

Jan 08, 2017 06:53 AM
Rainmaker
1,112,495
Sandy Padula and Norm Padula, JD, GRI NMLS#1483386
Allison James Estates & Homes & Juncal Real Estate - Carlsbad, CA
Presence,Persistence & Perseverance

Great analysis and you are correct!

Jan 08, 2017 06:03 AM
Rainmaker
2,013,090
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

Well I tried their zip code service and it cost me more time, energy and money than i ever got with it. They are shifting because agents know that $700 plus per zip code a month just is not worth it. They target large companies because they have a bigger chunk of marketing dollars that they collect from their agents anyway.  

Jan 08, 2017 05:15 AM
Rainmaker
2,009,469
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Richie Alan Naggar Susan Emo nailed this one!

Jan 08, 2017 03:44 AM
Rainer
93,806
Carol Wilson
Your $imple Home - Toronto, ON

I appreciate the clear analysis, Annette Lawrence , Palm Harbor, FL 727-420-4041

Jan 07, 2017 08:25 PM
Rainmaker
630,118
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Their door man may have high tech tools to buzz the clickers. If it is part of the deal it beats paying an assistant. These days assistants have to pay MLS subscription.....  Give me a break....

Jan 07, 2017 05:13 PM
Rainmaker
414,122
Tony Lewis
RE/MAX of Valencia (Hall of Fame) 30 year Valencia Resident - Valencia, CA
RE/MAX Valencia, Stevenson Ranch, Santa Clarita

Huh?

Jan 07, 2017 03:08 PM
Rainmaker
181,597
Melissa Jackson
United Country Real Estate FW - Fort Worth, TX
REALTOR® Matching Buyers & Sellers

I got mixed up with this when I first started. Actually that Broker suggested using them for leads. What a waste of money. Was not because I was new and could not close a sale.  Leads were people wanting information on old properties or "want to be buyers that couldn't get a loan for chewing gum!" So much money for junk!  These were mostly tire kickers. Some didn't want to bother their agent.  Curious, so I'm reading your responses. 

Jan 08, 2017 07:34 PM
Rainmaker
694,399
Ryan Huggins - Thousand Oaks, CA
www.HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I sat through a demo on conceirge and premier agent last month.  Wish I knew this question then so I could get you some answers.  I had to take an asprin after listening to them.

Jan 08, 2017 07:07 PM