Steven Johnstone, Training and consulting on lead generation systems (

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Greg Cremia
Shore Realty of the Outer Banks - Nags Head, NC

My answer will get blasted but forced registration works. I have 2 idx's on my main site, one with forced registration and one without. They both get equal page views but the one with forced registration kicks butt. Every now and then i experiment by turning the force off and the leads disappear. I send every email new listing upates. Right now i am writing a offer in the 300k range for a 'bugsy' who signed up 2 years ago.

Jan 08, 2017 05:27 AM
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale - Probate Broker

There is no magic pill.  The magic is in the work we do.  Write compelling content and provide value enough for the person to leave their contact information. Those who want it ... will.  That does not mean they are asking to be put in my database and included on a drip campaign. 

Jan 08, 2017 09:03 AM
Corinne Guest, Managing Broker
Barrington Realty Company - Barrington, IL
The Choice of Professionals

I don't have foreced or even requested registration. I don't get many sign ups but I do get lots of direct emails or forms filled out. This means thay are more ready. I had one horse property enquiry yesterday, we are now in communication, sending listings and she has agreed to work with me. One rental which I don't do, so I sent her elsewhere after answering her question and one new construction with a question I have answered and will not stay in tough to nurture.

It's all about finding what works for you in your area. It really is location, price and type dependent.

Jan 08, 2017 07:59 AM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

I find having a strong lead magnet works very well - provide a free "give away" with valuable info for your target.  Mine is "Top 10 flooring mistakes homeowners make...and how to avoid them."

Jan 08, 2017 02:36 AM
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Waxhaw/Fort Mill Area Realtor

I don't know of any such tools... someone is either inclined to leave their information or not based on what value they believe they are getting from your website. I'm not sure it's the lead capture tool so much as the "imagination capture" of the website.

Jan 08, 2017 02:24 AM
Lyn Sims
RE/MAX Suburban - Northwest Suburbs of Chicago - Schaumburg, IL
Schaumburg IL Area Real Estate

Lead Attraction Ideas on FB always has great ideas.

Easy Agent Pro's newsletter & blog.

I'm not telling you my secrets or ideas on this forum sorry. 

Jan 08, 2017 05:16 AM
Susan Laxson CRS
Palm Properties International - Naples, FL
Local Knowledge & Global Network

I agree with Debbie Gartner - give them something of value for their contact information.

Jan 08, 2017 03:57 AM
Jennifer Mackay
Keller Williams Success Realty - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

I have forced registration - works like a charm

Jan 08, 2017 05:50 AM
Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Kathleen Daniels  and Nina Hollander said it best for me!

Jan 08, 2017 08:04 PM
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I'm with Kathleen Daniels on this one. 

Jan 08, 2017 01:23 PM
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

I love what Kathleen Daniels said.... the woman is right on target AS USUAL.... you'd be wise to follow her...

Jan 08, 2017 12:01 PM
Anthony Acosta
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

In my website I have a 2 search criteria before having a force registration. 

Jan 08, 2017 10:40 AM
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Steven Johnstone It depends on your market area and clients.

Jan 08, 2017 10:38 AM
Will Hamm
Hamm Homes - Denver, CO
"Where There's a Will, There's a Way!"

I have to see what otheres are saying on the suggest.


Jan 08, 2017 09:19 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

This will be a good blog topic for you.

Jan 08, 2017 08:54 AM
Marc Swartz, CPA, CA, Real Estate Broker
Royal LePage Vision Realty, Brokerage, Direct: (416) 737-9800, Office: (416) 321-2228 - Toronto, ON
Toronto, Durham & York Regions, Ontario, Canada

It is difficult to determine the "most successful / compelling" tool without conducting A-B style testing.

Jan 08, 2017 08:36 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Video works for me.

Jan 08, 2017 08:35 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

#1. Who is your ideal client?

Without this identification you will be stuck with "What your house worth" or the other "Free Market Report" stuff.

#2. What is your specialty?
Your solutions solve what problem for whom is the question. A distressed owner and the owner whose knows their house is 'way to big' have different problems and will respond to proper solutions.

#3. You can use location, event or solution to differentiate yourself from all the real estate clutter the subject owner is subjected to. 

#4. Make a value packed PROMISE then over deliver. 
Example: (DIY focused) 7 Flipper mistakes that must be avoided

From your personal; experience, you can create a GREAT document. Don't 'play it safe' and create a typical real estate agent piece of garbage. Be controversial. Controversial means 'about what people WANT" to talk about. Make certain it is LOCALIZED to establish your authority. Augment with information that appeals to your real target, then engage your echo.

Best of success,


Jan 08, 2017 08:06 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing


It really depends on the marketplace.  A

Jan 08, 2017 07:57 AM
Les & Sarah Oswald
Eastvale Team Realty & Property Mgmt - Eastvale, CA
Broker, Realtor and Investor

Deals of the week seem to work for me. 

Jan 08, 2017 07:17 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I do not know.

Jan 08, 2017 06:45 AM
Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

landing pages work

Jan 08, 2017 05:27 AM
Raymond E. Camp
Nothnagle - Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

Looking at answers

Jan 08, 2017 05:21 AM
Peter Mohylsky
Your Bucket List Broker.

Interesting comments, I wish there was more participation here.  

Jan 08, 2017 04:21 AM
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

 Parked and reading...

Jan 08, 2017 03:35 AM
Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I have a pop-up that appears after they have viewed 3 homes, and forces registration.

Jan 10, 2017 12:04 PM
Sandy Padula and Norm Padula, JD, GRI NMLS#1483386
Allison James Estates & Homes & Juncal Real Estate - Carlsbad, CA
Presence,Persistence & Perseverance

We do not force registration, however if a visitor wished auto emails based on private search criteria then yes, they must sign up and give valid information

Jan 09, 2017 09:31 AM
Paul S. Henderson, REALTOR®, Broker, Tacoma Washington
RE/MAX Professionals. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

I also agree with Debbie Gartner 

Jan 08, 2017 10:03 PM
Bob Crane
Woodland Management Service - Stevens Point, WI
Forestland Experts! 715-204-9671

I wish I knew.

Jan 08, 2017 07:40 PM
Melissa Jackson
United Country Real Estate FW - Fort Worth, TX
REALTOR® Matching Buyers & Sellers

If I'm receiving information I believe to be useful I will give my contact info. 

Jan 08, 2017 07:23 PM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Greg Cremia, Kathleen Daniels and Debbie Gartner have some great answers.

Forced IDX registration does work, but be prepared for a lot of fake people.  I go by "A Person" with an email of ""

Quality content and the clickbait giveaway work wonders.  I've signed up for many a free ebook.

Jan 08, 2017 06:54 PM
Debe Maxwell, CRS | The Maxwell House Group - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I agree that forced registration is where you'll get your serious leads - if you let them 'explore,' they'll use you up and will never have to speak with you. Those buyers typically find the listing agent and go dual purchase!

Jan 08, 2017 05:51 PM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

If you have an IDX search, allow them three or four freebies and then force a registration.

Jan 08, 2017 05:22 PM
Julie Larson Realtor® Sarasota
PalmerHouse Properties Florida - 941-882-0322 | Serving Sarasota, Manatee & Charlotte Counties - Sarasota, FL
When you're thinking of

I've got my IDX set up to where the visitor can view the details of 3 properties and then they are forced to register if they want to keep searching on my website.

Jan 08, 2017 04:53 PM
Fred Griffin
Frederick Griffin, Exclusive Buyer's Broker - Tallahassee, FL
Licensed Florida Real Estate Broker

    I am subscribing to the answers.

Jan 08, 2017 04:10 PM
Patricia Kennedy
Evers & Company Real Estate, Inc. - Washington, DC
For Your Home in the Capital

This might sound crazy, but keep in mind that a website is just one - and not always the most efficient - way to capture leads.   

Jan 08, 2017 03:47 PM
Hannah Somerville
The No Sugar Life - Dallas, TX
The No Sugar LIfe offers tips, guides and recipes.

I'd say instagram is a great way to go - you reach a diverse audience and can target keywords with hashtags.

Jan 08, 2017 03:30 PM
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Leesburg, VA

The telephone.

Jan 08, 2017 03:10 PM
Praful Thakkar
Keller Williams Realty - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Steven Johnstone - working by referral has worked the best for me.

Jan 08, 2017 02:48 PM
Dorie Dillard
Coldwell Banker United Realtors® ~ Subsidiary of NRT, LLC - Austin, TX
Realtor-Canyon Creek- NW, Austin TX Homes For Sale

I'm so with Kathleen Daniels on this one! There is no magic pill!

Jan 08, 2017 01:30 PM
Debbie Reynolds
Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

My website allows 3 searches without entering registering and that is about the right number.

Jan 08, 2017 12:50 PM