Peter Mohylsky,           Your Bucket List Broker. (BETTER HOMES AND GARDENS REAL ESTATE)

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Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Waxhaw/Fort Mill Area Realtor

I don't have a brand, per se. I just try to give all my clients 5 Star Service.

Jan 10, 2017 03:45 AM
Anthony Acosta
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

I am my own brand and it's very important.

Jan 10, 2017 06:56 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker

Self-branding and reputation trump any franchise brand!

Jan 10, 2017 06:04 AM
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

I felt nothing was going to be more powerful than the Sotheby's brand which is why I joined the Brokerage.  I am the only one in my area so I guess I am the brand!

Jan 10, 2017 10:24 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing


We think that if your intention is to be top of mind and income in your marketplace, you  need a brand.  If your goals are not in line with that (nothing wrong with that, you can still earn a great living), you don't need one.  I liken it to sports or Hollywood.  They are stars and there are supporting casts.  They both make a good living, the stars make the huge bucks.  

Jan 10, 2017 09:39 AM
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

branding is very important.... my name is my brand in my area.... and the name continues with my daughter being in the business....

Jan 10, 2017 05:13 AM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

My service and I are the brand.  Branding is key.

Jan 10, 2017 09:16 AM
Corinne Guest, Managing Broker
Barrington Realty Company - Barrington, IL
The Choice of Professionals

Sort of. I do tend to try to serve Professional People, Attorneys, Business owers, Physicians. They are about 80% of my clients. It does not stop others form connecting with me. I push buyer agency, suits my character and disposition more than sellers.

Jan 10, 2017 07:40 AM
Les & Sarah Oswald
Eastvale Team Realty & Property Mgmt - Eastvale, CA
Broker, Realtor and Investor

Branding is very important. Myself as the agent who serves client's need before her own.

Jan 10, 2017 07:18 AM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Peter Mohylsky Nina Hollander 's answer makes sense.

Jan 10, 2017 06:57 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

It's important.  Though, it's difficult to find one that is really unique.

Jan 10, 2017 06:17 AM
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Reputation is primary, and can't be created overnight. But while establishing that track record, it's good to be associated with something shiny in the public perception.

Jan 10, 2017 05:58 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Branding works well for UnderArmour where the customer and product has much in common. In real estate, we find, each client is different and branding may leave a existing part of our market on the curb.

Effective brands like Enterprise, Apple, Honest Tea, Air Jordan  and Fat Toad have all created and advanced their STORY which is inseparable from their brand.

REMAX has a story and an brand from which I benefit. The message, 'The mark of a REMAX agent' works well for me. This brand makes a HUGE impact on my engagement, conversation and presentation to homeowners.

If I worked under the shingle of "Gone with the Wind' brokerage, I would NEED a story and message, a brand if you will, to compete with those organizations whose story is already public.


Jan 10, 2017 05:09 AM
Susan Laxson CRS
Palm Properties International - Naples, FL
Local Knowledge & Global Network

I like Nina Hollander 's response!

Jan 10, 2017 04:58 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I agree with Nina.

Jan 10, 2017 04:24 AM
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Nina Hollander nailed this one!

Jan 10, 2017 04:19 AM
Will Hamm
Hamm Homes - Denver, CO
"Where There's a Will, There's a Way!"

Where There's a Will, There's a Way!"   always works for me.


Jan 11, 2017 11:06 AM
Nathan Gesner
American West Realty & Management - Cody, WY
We don't just manage!

I think it's important. I don't have personal branding but I do have office branding and put it everywhere.

Jan 10, 2017 09:09 PM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

I am not the usual brand

Jan 10, 2017 08:18 PM
Nestor & Katerina Gasset
International Properties and Investments LLC - Wellington, FL
Realtors, Wellington Florida Homes For Sale

Oh yes! We are also the owners of the real estate brokerage so brand is huge. For individual agents, branding should be a very important part of their business plan. 

Also,for Google, brand is huge. Your brand needs to be a part of your SEO strategy especially if you own your brokerage. But also if you want to compete with zippo online, you have to show Google that you are the brand over your niche. 

Jan 10, 2017 07:41 PM
Fred Griffin
Frederick Griffin, Exclusive Buyer's Broker - Tallahassee, FL
Licensed Florida Real Estate Broker

 I don't have a brand or a logo; I just be myself.

Jan 10, 2017 07:17 PM
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

I was more of an anomaly than a brand, so I got noticed... usually in a good way.  LOL

Jan 10, 2017 07:00 PM
Debbie Reynolds
Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

If you don't establish your brand then the public will do it for you and the brand will be Generic. I do have a brand and it is very important.

Jan 10, 2017 06:22 PM
Bob Crane
Woodland Management Service - Stevens Point, WI
Forestland Experts! 715-204-9671

yes we do.

Jan 10, 2017 06:19 PM
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale - Probate Broker

Being independent I am my brand.  Given that I am the brand I'd have to say it is very important and necessary 

Jan 10, 2017 05:57 PM
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Peter - The very best move we ever made in our real estate careers was when Mary & I developed our brand and associated website in 99. Everything good came from that.

Jan 10, 2017 04:59 PM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

No. I do have a positive reputation.

Jan 10, 2017 04:47 PM
Praful Thakkar
Keller Williams Realty - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Peter Mohylsky - oh yes, I have a tagline 'Home Away from Home' for specific niche.

Jan 10, 2017 03:20 PM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

service quality.....


Jan 10, 2017 09:25 AM
Mike & Eve Alexander
Buyers Broker of Florida - Windermere, FL
Exclusively Representing ONLY Orlando Home Buyers

Am I a brand?  Dunno...when I think of a brand I think of the franchise RE offices or the products on TV.

I don't know anyone in real estate that I would call a "brand", so I think it is overrated.

People do business with people they like...



Jan 10, 2017 09:21 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

RAN RIGHT REALTY is Richard Alan Naggar doing Real Estate right

Jan 10, 2017 07:39 AM
Jennifer Mackay
Keller Williams Success Realty - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

It's very important these days

Problem is G thinks if you're not a brand you don't rate being found

And yes, I am a brand

Jan 10, 2017 06:35 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Extremely important as well as know what all the components of a brand is.

Jan 10, 2017 06:24 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

I am my own brand, my name, my picture and offering a better service than expected are what people remember. 

Jan 10, 2017 05:35 AM
Tony Lewis
RE/MAX of Valencia (Hall of Fame) 30 year Valencia Resident - Valencia, CA
RE/MAX Valencia, Stevenson Ranch, Santa Clarita

I have been making an events page for over a decade and hope that this has been part of my branding.  I also use a couple of models consistently "No one cares what you know unless they know that you care" & Our 4 Favorite Words are "Honesty, Integrigy, Ethics & Faith"  I hope these work for our branding as well.

Jan 10, 2017 05:22 AM
Lyn Sims
RE/MAX Suburban - Northwest Suburbs of Chicago - Schaumburg, IL
Schaumburg IL Area Real Estate

You are right Peter, sometimes it's confusing. People trying to turn you 'into' a brand. I think we 'are' our brand. Is branding a slogon?  A slogo?  A what?

Jan 10, 2017 05:17 AM
Richard Bazinet /MBA, CRS, ABR
AZuRE Team - Realty ONE Group - Scottsdale, AZ
Phoenix Scottsdale Real Estate

Good morning Peter.  Branding is now critical in your marketing message. Even if it's just your name.

Jan 10, 2017 05:14 AM
Anna Hatridge
Goodson Realty - Bonne Terre, MO
Missouri Realtor with Goodson Realty

Branding is very important in the United States.  We tend to be very inspired by particular brands.  

Jan 10, 2017 04:38 AM