Nathan Gesner, Broker / Property Manager (American West Realty & Management)

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Rainmaker
104,614
Julie Larson Realtor® Sarasota FL 941-882-0322
PalmerHouse Properties Florida - 941-882-0322 | Serving Sarasota, Manatee & Charlotte Counties - Sarasota, FL
When you're thinking of moving...ThinkSuncoast.com

I did it last fall and didn't realize at the time that IDXBroker wasn't utilizing it yet. It totally messed up my site. So, I currently have it inactive until IDXBroker can support SSL. I'm told it's coming soon....   

Mar 17, 2017 02:58 PM
Rainmaker
39,097
Inbound Real Estate Marketing
Van Nuys, CA
Learn Online Marketing Today.

Google will give preference to an Https page (SSL cert) over a HTTP if and only if the two have similar domain/page authority. 

 

Laymen's terms. If two websites are in a race and arrive at the finish line at the exact same time the one with the greater site security will win. 

The realtors that should pay attention to this are as follows: 

 

  • You work in a MAJOR metro market. Miami| LA | Dallas as examples OR
  • You work in niche market but have stiff online competition IE: Steamboat Springs | Palm Spings | Austin

Essentially if you feel like there is an online race that MIGHT be close then an Https upgrade might be called for. Expect a temporary ranking drop when you upgrade. You are changing ALL of your URLs. While most providers redirect these automatically on older websites you'll be getting some temporary errors that you won't be aware of unless you are logged into your Google Search Console. These usually sort themselves out. One last note.  

Random fact. You might know https adds a layer of encryption to data being transferred from a website to website user. Did you know why Google is trying to make it the defacto protocol? 

Answer: in 2016 Mobile devices consumed more web pages than desktops. Mobile devices are much easier to hack than desktops. With usage only expected to grow Google is making an attempt to make the web a more secure place. 

If you happen to own an e-commerce website you'll want to get an SSL cert stat. 

Mar 17, 2017 10:27 AM
Rainmaker
2,295,350
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale - Probate Broker

I went down that rabbit hole about a month ago.  I wrote a post about it. Not there yet.  Other service providers have some work to do before all the stars will be aligned to make the move. 

Mar 17, 2017 08:03 AM
Rainmaker
580,495
Thomas J. Nelson, Realtor, CRS
Big Block Realty 858.232.8722 - La Jolla, CA
Co-Host of Mail-Right's: Real Estate Agent Podcast

What is an SSL cert and what is it supposed to do for your site?

Mar 17, 2017 07:16 AM
Rainmaker
3,080,907
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Nathan,

I have read pros and cons.  On Google's blog, they talk of those with passwords that involve credit cards.  On our website, when we access it through our password it switches modes to SSL.  A

Mar 17, 2017 02:22 PM
Rainmaker
69,330
Susie Kay
Ultima Real Estate - Dallas, TX
Dallas Specialist

I'm not sure what an SSL certificate is for. Reading other's comment now.......

Mar 17, 2017 08:49 AM
Ambassador
3,072,796
Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

My blog is SSL certified but apart from that security I can't say I have seen any other impact. My content will have a far greater impact I think, unless I am missing something. Will readers notice that the site is SSL certified? I suspect not

Mar 17, 2017 07:48 AM
Rainmaker
2,225,264
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

parked and reading...

Mar 18, 2017 05:35 AM
Rainmaker
355,715
Katina Hargrove 352-551-0308
Stake Your Land Realty, Inc. - Eustis, FL
Broker/Owner, GRI,SFR, Realtor

Good morning Nathan,

Interesting question, after reading the comments, I will stay put:)

Mar 18, 2017 05:24 AM
Rainmaker
613,379
Jennifer Mackay
Keller Williams Success Realty - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

I've not added it yet, once the new site goes live so will the ssl

Mar 18, 2017 05:22 AM
Ambassador
3,280,261
Praful Thakkar
eXp Realty - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Nathan Gesner - this is one thing I need to focus on - my own website! Right now, it's through Market Leader.

Mar 17, 2017 10:29 PM
Rainmaker
3,419,533
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

No.

Mar 17, 2017 09:51 PM
Rainmaker
3,059,130
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Not I

Mar 17, 2017 07:51 PM
Ambassador
1,676,997
Fred Griffin
Frederick Griffin, Exclusive Buyer's Broker - Tallahassee, FL
Licensed Florida Real Estate Broker

 I yield to Inbound Real Estate Marketing !

Mar 17, 2017 07:44 PM
Rainmaker
219,384
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

No

Mar 17, 2017 06:45 PM
Ambassador
3,007,352
Debbie Reynolds
Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

No I haven't. I have read from other members that making the change messed up other functions.

Mar 17, 2017 04:28 PM
Rainer
6,250
Kris Swierz
TheForceRealty - Seattle, WA

I tried but the platform I use doesn't have that option yet.

Mar 17, 2017 04:08 PM
Rainmaker
3,613,808
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

I have not added that....but will be back to read more comments....

Mar 17, 2017 11:01 AM
Rainmaker
144,061
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

We did based on knowledge learned in Active Rain. As soon as it was activated, noted a huge SEO increase in one key word phrase, which went away in a few days. Hoping long term this will add value.

Mar 17, 2017 10:24 AM
Ambassador
2,762,216
Bob Crane
Woodland Management Service - Stevens Point, WI
Forestland Experts! 715-204-9671

Isnt this just something that is needed for sites that collect financial info?

Mar 17, 2017 10:23 AM
Rainmaker
286,676
Diana Dahlberg
1 MONTH REALTY - Kenosha, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

@Nathan Gesner

I would also like to know what this SSL certification is all about.  Is this something that is or will be mandatory?

Mar 17, 2017 08:25 AM
Rainmaker
2,091,965
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker

Have not done so!

Mar 17, 2017 07:08 AM
Rainmaker
1,219,861
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

No not yet. I was actually going to ask that question here. I don't remember what GoDaddy wanted for it - $59 or $79? Maybe others with some info will chime in.

Mar 17, 2017 06:05 AM
Ambassador
1,523,477
Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I will check into this one

Mar 17, 2017 05:59 AM
Rainmaker
2,881,551
Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I thought I heard IDX Broker was in progress of getting the SSL certificate.   

Mar 20, 2017 10:28 AM
Rainmaker
702,806
Troy Erickson
Diverse Solutions Realty www.ChandlerRealEstate.weebly.com - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Nathan - I have not felt the need to do it, but if I were asking for people's credit card info on my website, I would probably have it.

Mar 19, 2017 12:30 AM
Ambassador
1,883,349
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Parked - after reading Kathleen Daniels post about her escapades with it, I'm terrified!  I believe this will be something that I hire out!

Mar 18, 2017 10:06 PM
Rainmaker
561,597
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

my husband had it installed on his website and it did absolutely noting.  I think it matters more when security is needed like selling things and credit card transactions.

Mar 18, 2017 02:42 PM
Rainmaker
845,652
Ryan Huggins - Thousand Oaks, CA
www.HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

No I have not.  I have long been a critic of this as not being neccessary for the majority of real estate websites and I stand behind that.  I have not and will not encrypt mine, even if I'm the last unencrypted site on the planet.  As an Information Security practictioner and one who has encrypted many an ecommerce site for companies we all know, I am fully aware of the merits of SSL.  None of them apply to my site.  Precious few of them apply to any real estate site.

 

Zillow is unencrypted.  Active Rain is unencrypted.  I'm not worried.  So what if my login box has a warning now that the data isn't encrypted?  Big whoop!  SSL encryption can easily be defeated at a public hotspot.  For $250 you can become that hotspot, be a "Man in the middle" passing credentials and SSL certs back and forth.  The end user and the site will never know the difference.

Mar 18, 2017 11:46 AM
Rainmaker
3,880,211
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

No.

Mar 18, 2017 08:42 AM
Rainmaker
1,237,254
Sandy Padula and Norm Padula, JD, GRI NMLS#1483386
Realty One - Carlsbad, CA
Presence, Persistence & Perseverance

Great answers and with our next site we definitely will do so.

Mar 18, 2017 08:04 AM
Rainmaker
1,778,193
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Waxhaw/Fort Mill Area Realtor

I've not thought about this at all just yet.

Mar 18, 2017 06:27 AM
Rainmaker
3,576,316
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Not yet.

Mar 18, 2017 06:01 AM