Nicole Schuery, My only purpose is to deliver successful results (Keller Williams Miami Beach)

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Rainmaker
3,710,718
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

just listed; sale pending and closed another one all work...and they complement Free Home Evaluation postcards....or Free Market Analysis....

Apr 19, 2017 08:21 AM
Rainmaker
2,330,498
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale - Probate Broker

I do in some markets ... but not all.  Barbara Todaro is the marketing guru for her team.  As she mentioned in a recent post ... the C word ... those efforts must be consistent. 

Apr 19, 2017 08:31 AM
Rainmaker
658,553
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Our very own Barbara Todaro is the post card marketing guru.  Definitely follow her blogs and she is very generous with her time if you message her direct.  

Apr 19, 2017 08:27 AM
Rainmaker
1,244,064
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

Why yes, yes they do. But it just can't be one time thru the subdivision. I do them all the time. 

Apr 19, 2017 08:16 AM
Ambassador
2,861,411
Bob Crane
Woodland Management Service - Stevens Point, WI
Forestland Experts! 715-204-9671

One of the best ways to market, show off your success.

Apr 19, 2017 11:11 AM
Rainmaker
835,024
Corinne Guest, Managing Broker
Barrington Realty Company - Barrington, IL
The Choice of Professionals

Not as a one time mailing but I think you've likely already got that from previous answers.

Apr 19, 2017 10:15 AM
Rainmaker
242,198
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Yes, they have worked for me for many years

Apr 19, 2017 10:14 AM
Rainmaker
1,296,023
Sandy Padula and Norm Padula, JD, GRI NMLS#1483386
Realty One Group - Carlsbad, CA
Presence, Persistence & Perseverance

As Barbara Todaro wrote! They have worked for us in the past, but you need to be specific with your mail list. We use Prospects Plus in Florida and Corefact on the West Coast

Apr 19, 2017 08:34 AM
Ambassador
3,401,309
Praful Thakkar
eXp Realty - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Nicole Schuery - I do not do it - however, Barbara Todaro loves this - and has a great system to generate leads from 'Just Sold' postcards.

Please follow her - and I am sure you'll learn a lot about direct mail marketing from her posts.

Apr 19, 2017 10:42 PM
Rainmaker
3,046,517
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

YES!!! Best way to keep your name in front of them and show them you are the agent of choice.

Apr 19, 2017 07:21 PM
Rainmaker
624,232
Thomas J. Nelson, Realtor,CRS,e-Pro
Big Block Realty 858.232.8722 - La Jolla, CA
Co-Host of Mail-Right's: Real Estate Agent Podcast

Done consistently to your database and farm, you bet!

Apr 19, 2017 05:21 PM
Ambassador
3,106,351
Debbie Reynolds
Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Yes. I listed a home last week as a result of a Just Sold postcard sent on the house next door.

Apr 19, 2017 01:34 PM
Ambassador
1,729,724
Fred Griffin
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

 Use the large "trade size" postcards.   Large, easy to read information with your contact info / website etc. prominently displayed.

Apr 19, 2017 01:07 PM
Rainmaker
1,876,217
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Waxhaw/Fort Mill Area Realtor

Barbara Todaro will say yes. Anything works if you do it consistently. A one-off mailing probably won't do much.

Apr 19, 2017 10:20 AM
Rainmaker
551,075
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

If the recipient is aware the house up the street was for sale (yard sign is a indication they do know) the 'Just Sold' card becomes 'event/observable' marketing. The recipient is PREDISPOSED to reading what they have observed. 

However, the promise offered and the believability of the promise on the post card determines whether it 'works' or not.

Apr 19, 2017 10:20 AM
Rainmaker
2,171,311
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker

Just ask Barbara Todaro! 

Apr 19, 2017 08:58 AM
Rainmaker
3,991,905
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Follow the blogs by Barbara Todaro for good advice on this topic.

Apr 19, 2017 08:11 AM
Ambassador
1,986,472
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

As Kathleen Daniels mentioned, Barbara Todaro will tell you, YES! But, you do have to be consistent. 

Apr 19, 2017 06:36 PM
Rainmaker
287,922
Diana Dahlberg
1 MONTH REALTY - Kenosha, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Yes, Absolutely!  Neighbors love to know who is doing the Real Real Estate business in their neighborhood.  It's your moment to Shine!

Apr 19, 2017 06:10 PM
Rainer
15,175
Teri Buchanan
RE/MAX Gold Napa - Napa, CA
Seniors Real Estate Specialist, ABR in Napa Valley

I think they work best for niche and neighborhood marketing programs. They must go out consistently, and they can't be the only marketing you do. But they do work.  I agree that the large format postcards work best. People throw out letters. But a postcard that is clearly about their own property value (or area of search) will get prospects' attention. 

Apr 19, 2017 04:27 PM
Rainmaker
1,110,081
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Los Angeles CA

As one of many others, along with Just listed, Market updates, etc. 

Apr 19, 2017 04:15 PM
Rainmaker
1,232,450
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Nicole Schuery I used to send out "Just sold" letters. I had a call one day to list a property. The owner had held on to my letter for over a year when they called. They work!

Apr 19, 2017 01:17 PM
Rainmaker
408,997
Steven Nickens
Elite Pacific Properties Maui - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Just listed, Just sold and Facebook ad for the area.

Apr 19, 2017 12:19 PM
Rainmaker
574,070
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Sometimes. It depends on what you mean by " work". It lets people know that your active in the market if nothing else.

Apr 19, 2017 12:13 PM
Rainmaker
2,097,899
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Nicole Schuery Generally, postcards work.

Apr 19, 2017 11:15 AM
Rainmaker
2,088,268
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Ask Barbara Todaro it does for her

Apr 19, 2017 10:49 AM
Rainmaker
879,589
Ryan Huggins - Thousand Oaks, CA
www.HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Barbara Todaro is the master of postcards.

In my experience they get your name out there that you are closing deals and name recognition is a beautiful thing.  It should be part of a multi-pronged strategy and not just a one-off.

Apr 19, 2017 10:43 AM
Rainmaker
2,094,040
Richard Weeks
Dallas, TX
REALTOR®, Broker

You bet.  Give someone a reason to call you.

Apr 19, 2017 08:44 AM
Rainmaker
3,182,467
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Nicole,

You have to test your marketplace to get the answer, and yes they do in the majority of marketplaces we have worked in.  A

Apr 19, 2017 08:15 AM
Rainmaker
2,981,660
Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

 I have sent Just Sold postcards, and have gotten a few more listings.   

Apr 21, 2017 07:36 AM
Rainmaker
903,101
Brigita McKelvie, Associate Broker
Cindy Stys Equestrian and Country Properties, Ltd. - Lehigh Valley, PA
The Broker with horse sense and no horsing around

Any sort of postcard mailings work.  All you have to be is consistent.  I have had consumers call me from postcard mailings.  I had one call me from a postcard I sent during my first couple of years in real estate.  At some point in time you will get a response. . . . . . . even a number of years down the line.  Keep sending them out.

Brigita

Apr 21, 2017 07:05 AM
Rainmaker
1,518,473
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Only in my Primary Market Area !!!

Apr 20, 2017 05:33 PM
Rainmaker
426,284
AJ Heidmann
McEnearney Associates, Inc. - Alexandria, VA
YOUR Alexandria & Arlington, VA Real Estate Expert

Nicole - Yes they do work, especially as part of a consistent farming/ marketing plan.  As several others have said, it just can't be 1 mailing and then none.  If the listing is outside of your normal marketing area where you haven't built up any recognition, it might make better sense for those postcards to go to your sphere of influence / past clients to remind them that you are still making it happen in real estate.

Apr 20, 2017 12:58 PM
Rainmaker
530,619
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

They work, as others have said, as part of an overall marketing plan.  Not everyone does them and they don't work for everyone, just like other marketing. We don't do postcards at all, but those like Barbara Torado live and breathe by postcards and are hugely successful with them. -Kasey

Apr 20, 2017 07:45 AM
Rainmaker
1,291,656
Lise Howe
Long and Foster - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

I have had them work - and they do if you are consistent and willing to accept a low success rate 

Apr 20, 2017 07:12 AM
Rainmaker
634,508
Jennifer Mackay
Keller Williams Success Realty - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

I'm sure they do in some markets - it's follow up IMO that's key

Apr 20, 2017 06:40 AM
Rainmaker
3,678,262
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

They work very well for the people selling the postcards.

Apr 20, 2017 06:18 AM
Rainmaker
433,103
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & personality!

Sometimes it literally takes years but yes, they work when done consistently.

Apr 20, 2017 04:54 AM
Rainmaker
2,334,497
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Barbara Todaro nailed this one!

Apr 20, 2017 04:32 AM
Rainmaker
3,506,292
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

yes

Apr 20, 2017 03:47 AM
Ambassador
1,568,722
Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

they do work

Apr 19, 2017 08:27 PM
Rainmaker
727,008
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

There is a young local agent I have known her for sometime. She lists at one home a week. This area is not Vegas. Most agents have 2 sales a year. She does $60-100M volumn a  year.  She sends out post cards 2000 around each listing.  Some she claimed sold 250K over and she is honest about her claim. All sold way over asked.

Sam Shueh

Apr 19, 2017 06:00 PM
Rainmaker
2,169,305
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Anytime you can get something out positive about you go for it.

 

Apr 19, 2017 05:49 PM
Ambassador
3,161,651
Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Yes they do depending on the market and being consistent, as others have said

Apr 19, 2017 05:22 PM
Rainmaker
2,256,078
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

They sure do and i use them every sale

Apr 19, 2017 05:12 PM
Rainmaker
3,136,677
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Not in my market...they get thrown out fast without being read.

Apr 19, 2017 03:00 PM
Ambassador
1,059,341
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Never for me.

Apr 19, 2017 02:06 PM
Rainmaker
2,127,266
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Not in my opinion...Postcards work however. Just give a creative message

Apr 19, 2017 10:50 AM
Rainmaker
1,144,714
FN LN
Toronto, ON

Yes.

Apr 19, 2017 09:36 AM
Rainmaker
128,890
Diana White-Pettis
Exit Bennett Realty - Upper Marlboro, MD
GRI, CDPE, CNE, WHC Upper Marlboro Homes for Sale

Yes, but consistency is the key.

Apr 19, 2017 09:11 AM
Rainmaker
1,073,460
Raymond E. Camp
Howard Hanna Real Estate Services - Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

If the right person picks it up!

Apr 19, 2017 08:35 AM