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Rainmaker
2,333,200
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale - Probate Broker

The Queen of Direct Mail Marketing ... Barbara Todaro will have nailed down response for you.  I do not do direct mail these day. I did years ago, 

May 07, 2017 07:40 PM
Ambassador
3,165,942
Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

I send postcards to a farm 6x/year. I think Barbara Todaro  our direct mail guru sends a variety of direct mail must more regularly

May 07, 2017 07:53 PM
Ambassador
2,865,674
Bob Crane
Woodland Management Service - Stevens Point, WI
Forestland Experts! 715-204-9671

About once every 3 or 4 years we send out a mailing.

 

May 07, 2017 07:45 PM
Rainmaker
2,612,807
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

As others have answered, I won't be able to say it better than Barbara Todaro.  I'm sure you follow her and if for some reason you don't...do something good for yourself and do so immediately.

Market like you mean it.   List.  Sell.  Rinse.  Repeat.      

May 08, 2017 06:06 AM
Ambassador
2,481,511
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Baltimore, MD
Sell Your Home With Margaret Rome

 

As others have said...go to Barbara Todaro posts and you will learn everything there is to know about direct marketing!

May 07, 2017 07:58 PM
Rainmaker
278,724
Teri Pacitto
Compass - Westlake Village, CA
Real Estate, Your Style...Your Home...My Specialty

I gave up mass mailing years ago and it didn't negatively affect my business.

i do mail:

  1. House Anniversary card
  2. Market Update to my farm and sphere
  3. Updates on anything real estate to my sphere and farm
  4. Holiday Card
  5. Every other month we publish a magazine to our top 100 list

Other than the above, everything else is email.  Many of our clients prefer email so we send the same as above to many more in email format.  Except Holiday, Anniversary or other personalized cards. 

May 08, 2017 06:18 AM
Rainmaker
2,096,535
Richard Weeks
Dallas, TX
REALTOR®, Broker

Weekly

May 08, 2017 05:27 AM
Rainmaker
1,880,782
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Waxhaw/Fort Mill Area Realtor

Depends on what you consider direct mail marketing. I mail something to my sphere at least monthly.

May 08, 2017 05:15 AM
Ambassador
3,406,099
Praful Thakkar
eXp Realty - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Nathan Gesner - I think it should be at least once a month. Barbara Todaro knows it all, though...

May 07, 2017 11:00 PM
Ambassador
1,992,227
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Monthly, when something is coming on the market, goes under Contract and sells...and holidays!

BUT, don't listen to me; listen to the QUEEN of marketing, Barbara Todaro!

May 07, 2017 08:30 PM
Ambassador
1,063,744
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I email quarterly to my investors.

May 07, 2017 07:34 PM
Rainmaker
3,714,028
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

monthly to the entire town.... 

just listed, sale pending and closed will be mailed as the change of status happens.... 

 

May 08, 2017 08:27 AM
Rainmaker
436,847
Sean Casey
Patterson-Schwartz Real Estate - Newark, DE
Greenville, Hockessin, Newark & Bear Homes

I do monthly with my farm and supplement with just listed and just sold.  If you aren't consistent you can't expect to see results.  I think quarterly just isn't enough to make an impact.  

May 08, 2017 05:46 AM
Rainmaker
551,650
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

The default plan is every 2 months. However, that plan is rarely implemented.

I use direct mail at every opportunity I have something to talk about THAT IS RELEVANT TO THE RECIPIENT. In essence, it is EBM.

May 08, 2017 04:32 AM
Rainmaker
433,673
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & personality!

My farm gets a post card every other month unless there's a new or sold listing -- then they get one about that too.  My A clients get a newsletter every other month too (which I need to get working on!).

May 08, 2017 04:30 AM
Rainmaker
728,153
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Quarterly is completely useless.  You need to consistent beat other agents to get taken notice. This is followed by door knocking, calling.....

May 07, 2017 07:33 PM
Rainmaker
1,245,589
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

Every 3 weeks during peak selling months, once a month afterwards. Break at Christmas.

May 08, 2017 06:29 AM
Ambassador
1,732,505
Fred Griffin
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Frequently and regularly.

May 08, 2017 06:24 AM
Rainmaker
3,680,762
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Barbara Todaro is the one to ask about this.

May 08, 2017 05:43 AM
Rainmaker
881,192
Ryan Huggins - Thousand Oaks, CA
www.HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Not as much as in the old days.  I'll do some just sold cards now.  Should do some coming soon, just listed in addition to the sold ones.  Coming soon for me is easy, since right now I have three homes under construction that will be coming on the market within the next 1-4 months (some sooner, others not).

May 08, 2017 09:47 AM
Ambassador
1,568,722
Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I mail 300 postcards to out of state owners each week for property management business

May 08, 2017 09:42 AM
Rainmaker
531,144
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Depends on the purpose I guess.  We have never done postcard mailings. Actually, not true, we did them once during the short sale era, decided it wasn't our thing.  I used to send a quarterly letter to my past and current clients - it wasn't a newsletter, just a letter with market updates, things I'd learned in classes, updated them sometimes on our business, etc.  And we have always send a Christmas card to our entire database and handwritten card throughout the year.  We also used to do an email newsletter every month.  I quit a lot of this when I had kids and just couldn't do it all.  I meant to go back to it when I had more time, but I haven't and it doesn't seem to have negatively affect our business at all, so...-Kasey

May 08, 2017 06:56 AM
Rainmaker
659,413
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Barbara Todaro is the guru on this subject. 

May 08, 2017 06:55 AM
Rainmaker
3,996,210
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

I use email more than mail. Weekly reports and automated searches.

May 08, 2017 05:36 AM
Rainmaker
2,339,337
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Richard Weeks nailed this one!

May 08, 2017 05:30 AM
Rainer
33,416
shirley cicero
United Country Ponderosa Realty Associates - Livermore, CO
Northern Colorado Mountain Homes and Vacant Land

Monthly plus just listed and just sold postcards.

May 22, 2017 07:02 PM
Rainmaker
2,987,295
Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

My marketing has been very sporadic over the last couple of years with business being so brisk.

May 10, 2017 07:54 AM
Rainmaker
1,112,532
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Los Angeles CA

At the moment I do not farm. But quarterly for two years min would be my choice if we talk about cold farming. 

May 09, 2017 01:15 AM
Rainmaker
2,174,586
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Sphlere quarterly,                expir e s  m onthly

 

May 08, 2017 08:35 PM
Rainer
224,663
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

Depends on the marketing campaign and the target.  Overall, weekly something is going out.

May 08, 2017 08:20 PM
Ambassador
3,111,237
Debbie Reynolds
Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

I use just sold and just listed cards and mail into neighbors occasionally that are ready to turn some listings. I do something about once a month on a small scale.

May 08, 2017 08:06 PM
Rainmaker
3,187,347
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Nathan,

Each market is unique, and what works in one fails in another.  A

May 08, 2017 05:41 PM
Rainmaker
1,175,619
Wayne and Jean Marie Zuhl
Hallmark Realtors - Clark, NJ
The Last Names You'll Ever Need in Real Estate

I aim for once a month but probably succeed 2/3 of the time.

May 08, 2017 02:33 PM
Rainmaker
2,175,944
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker

Don't direct mail any longer. When I did the mailing went out monthly with postcards for just listed and just sold as necessary.

May 08, 2017 09:26 AM
Rainmaker
1,298,140
Sandy Padula and Norm Padula, JD, GRI NMLS#1483386
Realty One Group - Carlsbad, CA
Presence, Persistence & Perseverance

No direct mail these days.

May 08, 2017 07:19 AM
Rainmaker
625,367
Thomas J. Nelson, Realtor,CRS,e-Pro
Big Block Realty 858.232.8722 - La Jolla, CA
Co-Host of Mail-Right's: Real Estate Agent Podcast

Montly regular material + weekly Just Listed/Just Solds as I have them

May 08, 2017 07:16 AM