I mail 7,650 postcards offering a free market analysis every month to single family homes in the town of Franklin MA...

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this is a sample....

Barbara Todaro is the resident go-to marketing & postcard QUEEN in the Rain, Paul! Follow her guidance - she won't steer you wrong!

Free Current Home Value Offers are usually effective.   Listen to advice from Barbara Todaro .  Marketing is her game.

In our market, just listed and just sold work as do fall back and spring forward for former clients. We also send college and football schedules to clients as an agent reminder. But market analysis are fabulous to let sellers know what their home may be worth.

I've been very successful with marketing my solds to get more listings.

I would defer to Barbara for this one.

I think everyone is telling you listen to Barbara Todaro ..she is the marketing queen! Its all good..follow her.

Whatever your topic consistency is important. Send one, then another, and another.  It's all about name recognition.  Good luck.

Paul Weese For any marketing advice, Barbara Todaro is our resident guru...a brilliant one and always willing to share.

Prety much zero. Sorry for my cynicism.

Just Listed, Just Sold; Sold in One Week; Sold Above Asking and so on, in your farm area.

Barbara Todaro is the direct mail marketing guru!

humorous ones work the best. 

Solds also work the best. I know you want ideas but why should I share? I'm going to use my creative genius to get more listings.

It's all in the message Paul Weese 

I don't do generic "mailers." Only just listed, just sold, in past years to expireds (not enough of them today to bother).

Carol Williams nailed this one!

I'd use a large; non-standard-size Postcard that stands out in the mail. I'd consider using a bright background color that sticks out too!

Paul Weese - the best bet is, talk to Barbara Todaro ....

I have never had much success

Follow the blogs by Barbara Todaro for the advice you need.

Paul, we have had good results with monthly mailings from Sendsations.com.

We mail out about 220 per month to our past clients, and the results have been very good of keeping our name before them.  It is also wise to divide the mailing list to get extra touches out there on special occasions like home purchase anniversary or birthdays.

We also mail out tear off mail calendars and we had a contact call within five hours of receiving it and ended up listing and selling his home.

Pick a mailing that has value.  We use "green" tips and they have been very well received.  

You have to stay with it and follow up with personal contacts via phone, personal note, text, or emails.

Good luck!

I like to send just sold cards giving days on market and true market figures. That gets me calls.

Paul,

I think what works in one market may not in another. We live in a resort town, and our clients have a different take on sending postcards.  However, Santa Barbara is different from Colorado.   Wishing you great success.

I would say Barbara Todaro would be the one with the best answer.

Consistency is the key. An appraiser, back when we could choose the appraiser, kept sending me small yellow postcards. After about 6 of them I finally looked it over good and gave him a call. We did a lot of business with him. 

Sales in the area, some useful information. Those "happy holidays'' kind usually end up in trash. 

Barbara is the Queen of postcards.  Listen to what she has to say.

All markets are different.  What works in Arizona may not work in a Colorado resort ... you wan to market to YOUR audience. 

  Trade size. 

   Large print.

  Monthly.

Paul Weese I used to do letters when I did residential real estate. I received a call from a seller who kept one of my letters for over a year to list their home.

As you have read, Barbara suggests you do not need a series of  post card messages. Stick with FREE MARKET ANALYSIS.  Sometimes we over-think, over complicate things.

If you feel the need to make it more complicated, perhaps to create some delineation, I have maintained the same headline but added one aspect of an evaluation that may resonate with the homeowner.

For example, 'What is that old kitchen going to cost you?" They go online to do their evaluation....and MISSION ACCOMPLISHED.

I haven't sent any in a while.

For your call to action - Offer a FREE National Value Update via the RPR Reports .

Our most effective have been simple, single message, standard size black & white postcards. If you're only doing 8 mailings don't expect much.

Good luck.

I have a buyer for your property

just sold and you are the neighborhood specialist.

What drives anything to the consumer is the answer to what the consumer is always thinking i.e. "whats in it for me"...Address that.