Name
Jerry Rouleau
Company
BuilderRadio.com
E-mail
Contact Jerry Rouleau (BuilderRadio.com)
Website
http://www.BuilderRadio.com & www.JRouleau.com
Office Phone
(860) 589-7391
Fax
(860) 589-7396
Description
Jerry is a speaker, author, and consultant, specializing in sales training, and public relations for the housing industry. He is the author of three books and several audio programs.

About Us:

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Jerry is a speaker, author, and consultant, specializing in sales training, and public relations for the housing industry. He is the author of  “Selling New Homes: Sales & Marketing Workbook for Million-Dollar Producers”, “Selling New Homes the Easy Way” and a frequent article contributor to numerous building trade publications.  Jerry is also the producer of the Builder Radio Media Network, which includes BuilderRadio.com, and BuildGreenRadio.com.

In the past twelve years, J. Rouleau & Associates has generated over $40 million dollars in free publicity and won over 15 awards for his clients.  Jerry has been featured on the Today Show and in People Magazine. Special feature home projects that he has been involved in have been seen in the USA Today and in hundreds of newspapers, radio, TV, industry trade publications and specialty consumer magazines like Country Living, House Beautiful, Country Home, and Home Magazine.

Areas of Expertise

<!--StartFragment-->BuilderRadio features a program, titled Selling New Homes: The Monday Morning Sales Meeting, an online radio show focusing on sales tips for builders, realtors and new home salespeople. A new meeting is posted at www.BuilderRadio.com every Monday morning, in time for salespeople or groups to ‘click on’ and get an instant guest speaker for their sales meeting. 

Recent programs have included nationally known trainers such as Robert August, Ross Robbins, Bonnie Alfriend, Hal Von Nessen, Charles J. Clark III, Manny Schatz, Bill Webb, Jerry Costanzo, Brian Flook, Mary Dewalt, Tom Stephani, Dan Levitan, John Underwood, Bob Hafer, Roger Fiehn, John Palumbo, Paul Montelongo and William Woodard, as well as many top builders and salespeople. Each episode of the program is archived online, so visitors can visit the website and take their pick from over 37 pre-recorded meetings, with a new one being added each week.  In addition to the audio, an article about the interview is also available so that visitors have their choice of listening to the interview or reading the highlights.  Both the articles and the audio files can be downloaded to a computer or mp3 player, such as the popular iPod, or BuilderRadio makes copies available on CD for a fee.  There is no charge to listen to the programs online or to download them.  Instead, the program costs are covered by sponsors. 

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Testimonials

Comments from seminar attendee’s. 

“Excellent presentation, using all those tips will increase sales and image”, Andre Turcotte, Pro Fab Homes Inc, President,

“Very informative! Great!”, Andrew Broskie, New Dimension Homes, President

 

 “ Extremely engaging and beneficial. Took more notes, and learned more specific strategies, than any other seminar I’ve attended.”, Josh Saunders, Keiser Homes

 

 “ Excellent. A great learning experience.”, Bob Bird, Shoreline Home Sales, Owner

 

 “Great tips, great downloads, informative, pertinent.”, Lorie Olson, Schiavi Hone Builder

 

 “Inspiring, creative, constructive.”, Nick Sherman, Hallmark Homes Corp.

 

 “Direction”- “I’ve been in business 30 years and it’s easy to forget some of the obvious things- I will be able to get back on track.”, George Adams Jr., Built by Adams Inc, Owner

 

“Jerry is very knowledgeable…of course, that’s why we’re here.  But, his delivery of info is fun, enjoyable and very directive toward this industry we work within. It’s been very helpful.”, Ben Stinchfield, Hilltop Log and Timber Homes

 

 “ Excellent thought-provoking ideas and philosophies.  Like the interactive approach.”, Chris DeCuto, Tuck Key Homes of Maine

 

 “You could not put a price on it! Excellent!”, Richard Zerrien Jr., Coastline Homes, Ellsworth, ME

 

 Thank you again for your commitment to sales training. Your techniques have been most helpful. One of the best recommendations of yours was to take advantage of a quality lead management system. I have had to hire a sales assistant to make calls and set appointments. This year Cottages to Castles was awarded a Top Builder award from Stratford homes.  After attending your seminar I sold my model, built a new sales and design center on a new location and also constructed a new model on the same property. Most of the decisions in designing our model were driven by your model merchandising techniques and am looking forward to a very prosperous year selling., Brian at Cottages to Castles, Inc

In my 35 years in sales, I found much of your subject matter new and refreshing.  I also purchased your book and found some great ideas to further help improve sales & my bottom line. So thanks again for taking the time to present to our council and sharing your ideas with us allowing all of us to benefit from your experience.", Dan Bergeron

 

 “Jerry, is one of the best speakers I have had the privilege to listen and interact with.”  Jerry Wiskerchen, Home Source One

“Lots and lots of front-line, practical, understandable, action-oriented material. Great!, Jeff Wick, Wick Building  Systems

“It’s very informative in many fields without being repetitive or boring.  Held my interest beginning to end.  I’m 3 months new in this career and all I learned today is   going to make my future in this business more successful and comfortable.  I know my customer’s will benefit from all I learned today. “  Pat Sardeson, Blackhawk Home Sales

“Great!  I’ve been in the business 16 years and still learned a great deal",  Judi Bryant, Clintonville Homes

“Very honest, no-hype, down to earth and informative look at selling our homes", Dan Jendro, Clintonville Homes

“It was nice to finally have someone that is in the “new” way of selling vs. the “strong arm” old way.”, Ben Bader, Crossroads Home Sales, Oxford, WI.

“ Jerry was very knowledgeable and did a great job.  He spoke at a good speed and made things make sense.  He is a generous man with a big heart.”,  Mark Robitaille, Bob’s  Homes

“ Very informative and easy to apply- not overwhelming at all.”, Tammy Owen, Fonk’s Home

“Not a ra-ra seminar without substance.  Gave actual ideas and concepts that can be implemented immediately.”, Rick Dettman, Bay Area Homes, Marinette, WI.

“ I did not know what to expect and came away with a wealth of information.  Smart use of website, qualifying the buyer, and importance of being technologically up-to-date or better.”, Kathy Anderson, Journey Designs, LLC

“It was very informative and well done.  I’ve been toseveral in the past and am always impressed.”,  Justin Bush, Trillium Dell Timberworks

“very experienced speaker, comfortable rapport.”, Gordon MacDonald,  MacDonald Lawrence, Mill Bay, BC, Canada

 “Every time I attend a seminar done by Jerry, I learn something new I can use in my business.  Wow!  Great!  Yeah!  Yahoo! “,  Annemarie Roseberger, Legacy Timber Frames, Stillwater, NY.

 

 “A lot of excellent information- thank you.”, Linda Richter, Carlson Homes, Plymouth, IN.

 “This seminar was awesome and the info was great.”, Jeff Verhinos, LaClair Builders, Dundee, MI.

 “Jerry interacts with everyone- he puts things into a more clear perspective.” Linda Kubach, American Modular Homes, Marblehead, OH .        

 

" As specific as your training is, it does not neglect the more subjective creative  thinking and culture of successful attitudes and discipline.  You present a well-balanced approach that lifts the professionalism of all willing attendees.  Thank you Jerry, for improving and strengthening my business." Sincerely, Stephen Biggs, President/Chairman, Town & Country Cedar Homes

"Thanks for a professional and timely presentation to my team. We are all using your book and notes to help improve our skills and are covering at lease two new topics a week. We will have more communications with you in the future as questions arise and we test these new practices." Don Hemmings and the staff from Grey Ledge Homes (Prestige Homes) in Saint John                               

"My sincere compliments and our thanks for the fine training session at the WHA Conference in Madison.  My team had a meeting after the meeting, and we hope to move ahead with ideas we picked up from your talks. Please feel free to use this as my heartfelt encouragement to anyone who would like to attend your meetings or use your services.  The industry needs this type of positive outlook. We have the tiger by the tail, if we would just wake up, wipe the dirt from our eyes, shake the dust off ourselves, and just……do it! Have a GRRR8 day!,"  L. A. “Tony” Kovach – Area 4 Manager, Home Source One

“Jerry is a dynamic presenter/trainer  with a vast array of pertinent experience and analogies.”  Neil Hensrub, Woodland Trails

“Very informative and a lot of good ideas.” Betty and Herrill , R & B Construction

“Almost all the material covered pertained to me in my job.”   Kimberly Kasten, TC Homes, LLC

“2nd time I attended, and I learned more .  I suggest this to other attendees, to come back again, if possible.  I learned from past practice, you always pick up more info the second time around.”   Virgil, Wittenburg, Wittenburg Realty

“A very good, interesting seminar.  A lot of good information new and review.” Les Thoe, Mid-Wisconsin Homes

 “Felt this seminar was excellent, information and well overdue.  Just sorry is was too short.”  George Widmaier, Widmaier Ent., Inc.

 “Very informative and insightful. Would like to have him back.”   Kathi Clark.  L & K Homebuilders Inc

“Well delivered powerful, positive, lead generating programs.  Great re-enforcement for me.” Jean Campana, Remax Affiliates

 “I enjoyed this seminar and would like to attend another.  This seminar will greatly help our business.”  Tom Malone, Malone Home Builders

 “Very useful information that I will be able to implement into our daily activities.”  Becky Malone, Malone Home Builders

 “I do not know what other services Mr. Rouleau has to offer, but after what I heard today, anything would be fine with me.”  Christine Amundin, New Home Consultants

 “Excellent presentation – So many ideas that can easily be implemented – A great guideline to plan my business.”  John Adams.  Heartland Custom Homes

 “Gave me the encouragement to fine tune my sales methods and sell more homes.”  Bill Wakeley, Wakeley Assoc., Inc.

 “It was energizing and enlightening – Excellent.” Albert Webb, Give me Five, Inc

“First class presentation, it should be required material for builders & realtors

“I hope to become as confident as Jerry is.  He holds nothing back.  Excellent speaker.”   Theresa Burmeister, Burmeister Construction

“A lot of great ideas for spec building and model homes.  Good human relations skills to be applied” Doug Kirkham, Anderson Homes

 “It was well with the time.  It will help our sales.”  Gerry Estreme, Alexandira Homes, Inc.

“Very informative and well run.” Al bontrager, Lee & Al’s Inc.

“Very Good. Lots of good information given at a speed I could take it in and was able to respond back.” Bob Eans  Heritage Log Homes of So. Md.

  “A+, Very helpful to find out where our weak spots are in dealing with customers to make the sale.”

  “We have enjoyed the learning experience.   We have all intentions to take this knowledge and workbook to build our future goal.” Scott & Kathy Pearson, Pearson Construction Company

“Well presented. Helpful, usable information.” Jeff Grooms, Heritage Log Homes

 “Jerry is obviously very knowledgeable about the industry, very real life experiences to pull material from.  He was generous with is offers to provide help.”  Patti Viola, Viola Building and Contracting. 

“Well Done.  Perfectly, focused on organizing and energizing a new business – like ours.” Mike Wernette

 “Good info, good pace, good presentation and excellent reference book.”  Sue Wernette, HLH of Mt. Washington Valley, NH

 “Excellent session with pertinent information.” Linc Ruhinen, HLH by Rocky Point, Athens, OH

“Great- very helpful.  Wish I could take you with me.” Jesse Grant, Grantville, VA

“Enthusiastic, Uplifting, Knowledge of produce is impressive, workable strategies/techniques.” Steve Courtwright, NH

 “All of the information was excellent and informative.  Implementing all of the information will only better my business.”  Buddy Pettigrew, Tiple J Log Homes, Guilford, ME

 “Good Pace…. Lots of information.  Great details on follow-up.”  Terry Jennings, Lok-N-Logs

“Very informative, highly creative use of learning aids, good speaking skills and interactive with group.” Guire Webb, The GW Group, Troy, PA

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