Dear Homeowner, I've just sold a home in your neighborhood.

It's a tough market, but when homes are priced right, given the right amount of exposure and all parties work together, there is no reason not to expect success.

With over 25 years of Real Estate experience, I offer unique marketing advantages that exceed the capabilities and efforts of most agents.  While practically any agent is capable of listing your property, not many actually market your property.  I even use video.  In fact, I created three videos of my most recent sale at 24092 Castilla Lane in Mission Viejo, CA, plus provided a Property Specific Website: 24092Castilla.com.

 
I may not have been your first choice, but I will always be The Right Choice. 

24092 Castilla Lane, Mission Viejo Open House

This popular single level floor plan is located in the beautiful planned community of
Mission Viejo, and is a member of Lake Mission Viejo.

    OPEN HOUSE

  9/24/11 and 9/25/11

12:00- 5:00 PM

  Please check out these two videos and let me know which one you prefer.  I appreciate knowing your opinion, and your responses will help me create better videos for YOU. 

I hope to see you at the Open House.  Best wishes always.

The syndication of A Real Estate Listing: Part Two

Part One (REVIEW)

MY listing at 24092 Castilla Lane, Mission Viejo, CA 92691 was added to MY LOCAL MLS, like all of my listings.  Here is MY LISTING as MLS # S673407 per SoCalMLS. 

In addition, I acquire a property specific website.  Here is the website for 24092castilla.com.

Because this home is a member of Lake Mission Viejo, I include a video of the lake, and a link on the website, connecting to My YouTube Channel, featuring several other videos of Mission Viejo and Lake Mission Viejo. 

See Part One for a list of syndicated sites

Part Two (BEGINS HERE)

After submitting a listing to the MLS and benefiting by automatic "Branded" syndication, and helpful syndication by others, it's time to do some of our own syndication.  Let's begin with writing a post about our new Real Estate Listing. 

Just Listed!

Although we are doing Web syndication, there is no reason not to follow a familiar pattern in marketing a property.  The first post should be an online "Just Listed" notification.  Here is the one that I prepared for 24092 Castilla Lane, Mission Viejo, CA 92691.  

During the course of marketing a listing, additional posts featuring an open house, price reductions, new concessions, tract, neighborhood, sales activity, parks, schools, Just Sold, the community and any other property related topics are appropriate.  Be sure to provide links that cross-reference related posts about the property.  All of these posts, are part of a Online Marketing System for syndicating a Real Estate Listing. In addition, the more posts that you write about properties and your community, the better "Branded" you will become.

After writing a marketing post, which was probably written on an Active Rain Blog, immediately start to feed the post to other sites, and begin the process of syndication. 

Active Rain:  Post to 5 Groups, in addition to the distribution Channel and Hyper-Local Pages.  In fact, you can post directly into other groups, and receive 200 points per post, until exceeding your limit.  Having your post Featured by Active Rain or any Group, RE-BLOGGED or even LINKED in another post, are all forms of syndication.    

Twitter:  Use a shortened URL and tweet about your new post.  By repeating this tweet at different times of the day, or days of the week, you will increase the number of people that may actually see your tweet, and perhaps read your post.

LinkedIn:  You should be a member.  New posts can be added to your Profile.

Facebook (Personal):  I don't do this on my "Personal" Page, but YOU may feel differently.
Facebook (Business): This is exactly why you have a "Business" page.  It's time to use it.

WordPress Blog:  WHY duplicate a post on different Blog sites?  Because, people search in different places!  Do you really think that any two of your posts will appear next to each other on a Google search?  If they do, GREAT!

Websites:  You may or may not use your websites for posts, but if you do, add it to each site.

After syndicating your post as shown above, we can then begin "Advanced" syndication of a Real Estate Listing.  Part Three (Coming Soon).

How could you not want to Subscribe to MY BLOG?

We specialize in Homes For Sale In Mission Viejo, and we do it very, very well.  Here is a letter written by the seller of our Listing in the El Dorado tract in Mission Viejo:

If you are looking to buy or sell a home in Mission Viejo please call us so we can help you!

The syndication of A Real Estate Listing: Part One 

MY listing at 24092 Castilla Lane, Mission Viejo, CA 92691 was added to MY LOCAL MLS, like all of my listings. 

Here is MY LISTING as MLS # S673407 per SoCalMLS. 

In addition, I acquire a property specific website for each listing. 

Here is the website for 24092castilla.com.

Because this home is a member of Lake Mission Viejo, I include a video of the lake, and a link on the website, connecting to My YouTube Channel, featuring several other videos of Mission Viejo and Lake Mission Viejo.

While having a property specific website allows me to share high quality photos and videos, not allowed on the MLS, it will never have the same exposure that a listing gets from being added to the MLS.  

The action of adding a listing to the MLS is the most important thing that we can do, to effectively market a property.  Here is what automatically happens to syndicate MY Listing with MY Branding, after I add it to the MLS:

ColdwellBanker.com

CaliforniaMoves.com

Realtor.com

Trulia.com

Yahoo.com

Zillow.com

Although other Agents and Brokers didn't get My Client's Listing, doesn't mean they don't want to help market My Listing.  They just don't include My Branding, so I will, RichardYatesRealEstate.com. 

Here are a few of My Marketing Helpers for 24092 Castilla Lane, Mission Viejo, CA 92691.

Redfin.com

RealtyExecutives.com

SouthernCaliforniaHomes.com

Weichert.com

Movoto.com

Sawbuck.com

CamilleWoods.com

CChirpich.com

CostaMesaHouseHunter.com

MissionViejoHomesBlog.com

ViewMissionViejoRealEstate.com

In addition to the automatic "Branded" syndication of MY Listing, and the helpful syndication provided by others, there is much more Web syndication to come.  Go to Part Two

How could you not want to Subscribe to MY BLOG?

24092 Castilla Lane, Mission Viejo Homes For Sale

The city of Mission Viejo is a beautiful planned community located in Orange County, California. 

This new listing located at 24092 Castilla Lane, is a member of Lake Mission Viejo which is perhaps the best benefit of living in the city.  As a member of Lake Mission Viejo, you have exclusive privileges that include, boating, fishing, beach access, picnic areas, volleyball, Discovery Classes, Summer Concerts and much more.  Don't just dream, live the dream.

Please check out 24092castilla.com and contact me, if you would like a private showing.

Just Listed!