In addition to assisting Aspen Lane Real Estate, I also manage the corporate recruiting for Metro Brokers DTC Marina Square. Metro Brokers Marina Square is one of the larger Metro Brokers offices here in Colorado. When I met with the owner of the Metro Brokers office I felt that I would be the perfect fit for the job due to my marketing background AND my “go-get-em” attitude! Now that I have actually started, I realized, I don’t know exactly what Realtors WANT… NEED… WOULD MOVE FOR!
My first day I was tasked with hiring on 10 top agents in 10 weeks! Of course I had to open my big mouth and promised not 10 agents in 10 weeks, but 10 agents in SIX weeks! Oh man!!!! I decided to up the ante not because I LOVE playing poker, but, because I am confident not only in my abilities, but confident in our business model. We have a great office space, extremely competitive pricing, top of the line tools, but, more importantly, a wonderful, positive atmosphere where agents can be their own broker with the support of the Metro Brokers brand.
So, for step one I created a new marketing campaign. The campaign is stratified with “stepping stones” that I established based on agent interest. I sent out a large email blast campaign inviting agents to learn more about our office. If the agents contact us back they are entered to win a free weekend stay in a beautiful mountain community here, Estes Park. From there the marketing is all personalized. I think the marketing and the strategies are on point … but I feel I am still lacking.
With so many offices out there … how do we set ourselves apart? For those of us that are residents at Metro Brokers Marina Square, we know that it’s the best place to work!! Our office has so many experienced agents who have been in the business for decades. It feels like a family. As a Metro Broker agents can own their own brokerage company and simply use the Metro Broker branding to back us up. Faster than ever the agents’ business grows because every minute spent working is dedicated to building their OWN success. They get to keep 100% of their commissions, paid at the closing table. Obviously there are some overhead costs involved but they are much more minimal than you would expect, and the profit margins created in working solely for yourself far outweigh the costs!
The last leg of this is a bit tougher … while ultimately any agent joining our team would be beneficial, I only want the best of the best. This could be agents who have been in the industry for 40 years. This could also mean new agents, right out of school, who will work for one of my existing brokers. Ultimately it comes down to attitude. I want positive, results driven, respectful, and hardworking team members who will bring new vibrant energy to our office.
The question is … how do I relay my passion for our office to the agents who are out in the field? How do we set ourselves apart from all the other offices who are simply looking to fill seats?What do top agents look for? For someone that has a lot of experience in marketing … I am a bit stumped!
Aspen Lane Real Estate
Marketing and Business Development
“A thought is a Cosmic Order waiting to happen” – Stephen Richards