What I do to market and sell a home in Atlanta GA - Real Estate Listing Services
If you interview listing agents to sell your Decatur or Atlanta home, they will usually give you a high-level overview of marketing plans and services. Have you ever wondered what a real estate agent REALLY has to do to get your home on the market.... and get you to the closing table? To follow is a deep dive into all that goes into marketing and selling an Atlanta home.
LISTING PRESENTATION / HOME VALUATION
COMING SOON or PRE-LISTING MARKETING
At the end of the pre-listing marketing period, my goal is to have at least three (very excited) buyers who want to see your home the MINUTE it is officially on the market. This is a fantastic way to quickly generate multiple offers for your home.
ON THE MARKET
When I enter your home in the Atlanta multiple listing system (MLS), I know we only have a limited amount of time to stand out from the crowd, so my team and I act quickly. All of the photos are ready, marketing copy written, professional flyers ordered from the printer and custom marketing plan for your home is in place.
We have a checklist that includes more than 35 marketing items for your home -- everything from Postlets.com, Activerain blog post, Trulia blog post, and even Craigslist ads.
A "Just Listed" sign is installed, along with a custom website address, and flyer box in front of your home.
We also use a home feedback system called Showing Suite that will allow you, the seller, to receive direct feedback about your home from the showing agents and their buyers.
*** Please note that there are at least a dozen other marketing tactics I utilize to help promote your home , but because they are part of my "secret recipe" you will have to call me for more information!
CONTRACT NEGOTIATIONS & PAPERWORK
After we have successfully negotiated an offer (or offers!) for your home, many sellers are amazed at the amount of paperwork involved. This year, we've started to focus on going paperless, so 99% of the contract paperwork is signed using an "eSignature."
But getting an offer is only the first step. As your listing representative, it is my responsibility to help you negotiate home repairs, handle earnest money, connnect with the buyer's lender to ensure that things are progressing on schedule, submit the necessary paperwork to my broker, coordinate utility transfers, answer questions from the buyer's agent, submit contract paperwork to the closing attorney, schedule the closing, order termite inspections and/or property surveys, install / update / remove signage, meet with the appraiser, weekly (or daily) seller updates, and more.
Listing an Atlanta home in today's market requires organization, time-tested marketing strategies, and perserverance. I truly love what I do and there is nothing more rewarding than sitting across from a happy seller at the closing table!
If you are thinking of selling your home this year and want to learn a bit more about the services I provide, my flexible listing commission plan, and track record for generating multiple offers, please call anytime at 404.721.3001 or my direct line at 404.432.1844.
Call anytime @ 404.432.1844
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In & Around Atlanta Real Estate Blog - Copyright 2006 - 2013 by Kerry Lucasse and the Nest Atlanta team with Ian Marshall Realty - Intown Atlanta. All information contained in this blog is deemed to be reliable but not guaranteed. If you need assistance with Intown Atlanta real estate, Kerry Lucasse and the Nest Atlanta Real Estate Group are always available to assist you with your residential real estate needs!
Ian Marshall Realty :: 303 Perimeter Center North :: Atlanta, GA 30346 :: 404.281.6350