Deeper not Wider - Finding Prospects, Keeping Customers

Jeff Parker (SendOutCards)

I recently spoke to my realtor friend in Tampa, FL. She was commenting about the up-swing in her real estate business over the past 3 months. She was listing more, she was closing more than in the first quarter of 2008. Wandering how this could be in such terrible economic times, I inquired about her good fortune. She quickly responded with her secret: Relationships were the key to her longevity. She went on to share some metrics about the real estate industry. She estimated that about 50% of her customers came to her because their last realtor never bothered to follow up with them. She went on to add that a customer usually listed with her after she had been in touch with them on the 5th, 6th, or 7th contact. The difference was the relationship they had developed with her customers. You hear many sales people talk about appealing to the masses. Get your name out on a billboard, a broadcast email, buying space on shopping carts. My experience and that of my realtor associates indicate the opposite is true. Mass marketing creates a very wide but shallow customer base. Personal marketing or Relationship Marketing creates a deeper customer base.

My friend has been a successful realtor in the Midwest and South because she focused on relationships. I urge each of you to think about making your relationships deeper with current customers and potential customers to ensure prosperity for any market.

Indianapolis Home on 2 Peaceful Acres

Paula Henry, Realtor® | Indianapolis Real Estate | 317-605-4174 (Home to Indy Team @ Sycamore Group Associates)

Park Like Setting in Deer Creek

5164 Deer Creek Ct, Indianapolis, IN 46254 View Map

You don't have to drive any further than your home to find serenity, peace and relaxation.

Two acres of trees, grass and Little Eagle Creek right in your own backyard. The opportunity to own a property like this is rare so close to the city.

You'll love the ease of cooking and serving family and friends in this island kitchen with access to the wood deck.

Entertaining extended family will be a pleasure in the finished walk out basement.

Details

Asking Price:

$185,000

MLS:

2814998

Sq. Feet:

2793

Lot Size:

2.04

Bedrooms:

Bathrooms:

# of Floors:

HOA/Maintenance Fees:

Garage Size:

Subdivision:

Deer CReek

Year Built:

1989

Contact Info

Paula Henry
Realtor, GRI, ABR,e-Pro

Dir 317.605.4174
Email | Website

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